Arnel James Repdos

One of the leading telecommunications company from the Middle East that has been expanding its footprints in South East Asia.

• Spearheaded the company's media buying and digital strategy
• Contributed to the 15% increase on the brand's Equity Index Score through the execution of an aggressive branding communications exercise
• Managed the agency on record's day to day operations to ensure Key Performance Targets are met on both B2C (core products) and B2B (SaaS products)
• Increased the mobile app's user base by 120% on its first year
• Negotiated the vendors' contract resulting to a more robust scope of work whilst saving at least $300K/year
• Supervise the end to end implementation of the first Media Mix Modelling Study in the country

Under Havas Global, Havas Riverorchid is a Media Advertising Agency dedicated to emerging markets in Indochina

• Assisted the establishment of the digital business from scratch
• By 2017, digital contributed to 45% of the company's total revenue
• Oversaw the overall operations of the department from planning, execution, creative direction , optimization to reporting and analysis of close to 20 accounts within the region with an overall monthly media spend of more than 300K USD
• Awarded Digital Agency of the Year 2017 (Silver) in Campaign Asia
• Supervised and trained a team of campaign managers, planners , content creators and media buyers whilst reporting directly to the General Manager
• Created digital media strategies leveraging online media with core focus on mobile such as social media (Facebook, LinkedIn & Tiktok), search, display, video and influencer management to meet various client objectives
• Designed and implemented digital, web and social strategies to align with client business goals

A Digital Media Startup agency based in Sydney Australia

• Managed the communication processes internally and externally from client brief to recommendations to final campaign delivery
• Recorded an average of $1.5M AUD in billings yearly the highest amongst all Account Managers
• Awarded Account Manager of the Year 2016
• Worked in collaboration and consultation with the Operations team to ensure campaign objectives are met
• Present clear proposals/strategy/media plans that demonstrate the company's expertise within the digital landscape across all media channels.

• Liaised alongside account managers on existing and new client communications maintaining regular contact ensuring communication flows effectively within internal operations team
• Devised an advertising campaign that meets the client's brief, objective and budget requirements
• Leveraged various digital channels to meet client objectives such as Facebook, Twitter, LinkedIn, YouTube, Search, SEO etc.
• Provided administrative support on creating campaign brief and briefing delivery team also creating insertion orders/contracts / Scope of Work
• Aided account managers in data analysis, campaign reporting and post analysis write up at the end of campaign with future recommendations for clients.

• Managed and set up campaigns to ensure they are executed timely, profitable and in line with the brief requirements
• Worked collaboratively with campaign managers across various time zones to ensure smooth and consistent workflow to deliver campaigns across different time zones
• Brought a high level of customer service to Account Managers as their day-to-day contact for all campaigns
• Analyzed campaign performance and provides insights to Account Managers on how to reach its KPI's