Lydia Osberg
Salt Lake City,UT
Summary
Driven and personable professional with over five years of experience in customer-centric roles within the fitness and SaaS industries. Committed to understanding end-users and delivering exceptional service, I strive for excellence in product knowledge and customer experience. I possess a proactive attitude towards learning and adaptability, continuously seeking to improve and innovate.
Overview
7
7
years of professional experience
Work History
Customer Experience Guide
Patagonia
09.2024 - Current
- Delivered best-in-class service by centering the customer in each interaction. Utilizing selling sense skills to connect to the community.
- Collaborated with cross-functional teams to improve overall customer experience and product quality.
- Upheld and aligned with the company's core values surrounding activism, community, and sustainability,
- Participated in activism programs to support local communities and partnered with local non-profits by engaging in grants and donation processes. Encouraged and supported customers and co-workers to get involved.
- Process shipments, support physical inventory, and restock the sales floor. Assisted with sale prep/breakdown, product transfers, product support, and donations.
- Participate in the retail marketing program by helping with event production and execution and bringing forth ideas to engage with the community.
Photographer
Lydia Osberg Photography
01.2018 - Current
- Promote services through social media to attract new clients
- Schedule appointments and plan photo shoot schedules
- Direct clients during photo shoots and deliver edited photographs
Shift Lead/ Youth Programs Head Coach
Momentum Climbing
05.2023 - 08.2024
- Maintain brand standards and uphold exemplary customer service practices while interacting with members and guests
- Collaborate closely with upper management to promote upcoming timelines, events, and promotions
- Assist members with account inquiries and needs, offering informed guidance on equipment selection
- Collaborate with colleagues to brainstorm and implement strategies for engaging clients and increasing membership sales
- Utilize insights into target demographics, brand expectations, and customer experience to enhance membership retention
- Coach youth participants to establish and achieve fitness goals, fostering a supportive team environment among fellow coaches
Sales Associate Lead
Orange Theory Fitness
02.2020 - 12.2022
- Efficiently organize client accounts and manage shift operations to ensure smooth functioning
- Lead sales pitches and orientations for new clients, contributing to increased membership sales
- Maintain gym cleanliness standards through collaborative efforts
- Proactively reach out to 50 new leads daily via phone and email, effectively expanding the customer base
- Make informed account management decisions to enhance overall customer satisfaction
- Manage quote-to-close sales processes, consistently meeting monthly sales objectives
- Train and supervise new hires, emphasizing adherence to company processes and high-quality customer service standards
Marketing Coordinator
EverCommerce
08.2019 - 08.2022
- Managed marketing technology stack for 12 SaaS companies in the trades and fitness industries
- Lead marketing coordination for key go-to-market efforts, collaborating with cross-functional teams
- Write and produce content for lead-generation email campaigns, integrating digital marketing assets to enhance brand awareness
- Coordinate event schedules for 12 different SaaS businesses, adhering to strict timelines and internal deadlines
Social Media Manager
Board30 Fitness
11.2019 - 06.2020
- Drove lead generation by creating and posting 5-10 social media updates weekly
- Developed and executed monthly social media campaigns to increase customer engagement
- Ensured adherence to brand requirements for customer retention and client engagement
- Produced high-quality, timely content to support customer retention efforts
Education
Bachelor of Arts (B.A.) - Journalism Media Communication, Business Administration
Colorado State University
Fort Collins, CO12.2022
Skills
- Software: Proficient in Office Products, Hubspot, Bannersnack, Canva, Unbounce, Email on Acid, Brackets, Sharpspring, Google Ads, Hootsuite, Wix, Asana, Canvas, Photoshop, WordPress, InDesign
- Excellent verbal, written, and visual communication skills
- Social media management and community engagement expertise
- Email marketing with A/B testing experience
- Strong customer service skills and extensive fitness brand knowledge
- Delegation and approachable authoritative voice management style, promoting openness in community building
References
References available upon request
Volunteer Experience
Outdoor and Literature Councilor, Rocky Mountain Dyslexic Camp Colorado, 06/2014, 08/2016, Assist counselors in organizing and leading outdoor activities for children., Engage with children during snack times, lunches, study hall, and independent reading sessions.
Timeline
Customer Experience Guide
Patagonia
09.2024 - Current
Shift Lead/ Youth Programs Head Coach
Momentum Climbing
05.2023 - 08.2024
Sales Associate Lead
Orange Theory Fitness
02.2020 - 12.2022
Social Media Manager
Board30 Fitness
11.2019 - 06.2020
Marketing Coordinator
EverCommerce
08.2019 - 08.2022
Photographer
Lydia Osberg Photography
01.2018 - Current
Bachelor of Arts (B.A.) - Journalism Media Communication, Business Administration
Colorado State University
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