Catherine W. Krebs
Rockville Centre,NY
Summary
Results-driven and collaborative marketing leader with 15+ years of experience. Skilled in creating and implementing marketing strategies, executing budgeting plans, and utilizing market research to identify customer needs. Foster a collaborative and growth-oriented environment, empowering team members to achieve their full potential.
Overview
19
19
years of professional experience
Work History
PAYPAL INC
10.2016 - Current
Global Sr. Marketing Manager
02.2020 - 06.2024
Sr. Partner Marketing Manager
Magento & Big Commerce
10.2016 - 02.2020
- Spearheaded a full redesign and rollout of 5 global Business Resource Centers, leveraging customer segmentation and competitive research to improve user experience
- Resulted in an increase of 20% organic traffic in NA, EU & AU markets
- Implemented a data-driven SEO strategy, for small-and-enterprise sized merchants, focused on keyword research, on-page optimization, and link building, leading to a increase in web traffic within the first year
- Led a Content Management transformation, integrating sales and marketing assets into a single platform for improved efficiency and internal collaboration
- Led the strategic management of social media and creative agencies, optimizing campaign performance for brand awareness
- Achieved a 20% increase in website traffic and 10% lift in on-site conversions, while delivering 15% cost savings through budget negotiation and efficient vendor selection
- Cultivated and nurtured strategic partnerships with key industry influencers and media outlets, resulting in 20% increase in brand mentions
- Managed compliance for >2,000 marketing assets across 5 global regions
- Led a three-year global sponsored content program, achieving 300M+ impressions,+ article views, and 100K+ site visits, earning the FCS Portfolio Award with the
- Financial Times
- Directed high-impact case study video campaigns, increasing site traffic by +27% and lead capture by +12%
- Collaborated with analytics team to build an automated reporting dashboard, providing actionable insights and tracking campaign performance and ROI
- Established a robust System Integrator marketing program, elevating PayPal’s product and solution awareness with 15 SI partners
- Designed and launched an educational platform for System Integrators and
- Developers to self educate and engage with key platform products, features, and functionality
- Developed and implemented a comprehensive partner event strategy, resulting in a 20% increase in qualified leads at 6+ industry and partner events per year.
Sr. Marketing Manager
03.2015 - 10.2016
B2C Marketing Leader
AMERICAN EXPRESS, GLOBAL CORPORATE PAYMENTS
11.2013 - 10.2016
Marketing Manager
Healthcare & Travel
11.2013 - 03.2015
- Developed and implemented the 2015 & 2016 Acquisition strategy, exceeding financial goals with $531M in Contract Value (CV)
- Led Partnership Marketing with strategic partners in healthcare and travel industries, achieving an 800% ROI and 220% CV
Account Director
OGILVY & MATHER
07.2011 - 11.2013
- Crafted 10 compelling case studies showcasing increased ROI, leading to a 20% rise in closed deals for Healthcare and Travel prospects
- Led the development of 5 high-quality white papers on operational and payment efficiency best practices
- White papers resulted in a 10% growth in customer retention among existing GCP customers
- Elevated prospect and customer experiences at tradeshows, conferences, and roundtables, resulting in $339M CV
- Launched the first vertical email nurture campaign, engaging and educating prospects on the GCP Value Proposition, resulting in $72M CV
- Managed an annual $2M budget, including investment decisions, detailed financial reporting to clients and ROI analysis
- Headed retail launches for Fanta Halloween “Scary Good” and Norelco “More Power to You,” driving seasonal sales increases of 35% and 10%, respectively
- Led the Sonicare aisle redesign at select Target locations, enhancing shopper strategy and merchandising, resulting in a 22% increase in seasonal sales
- Identified and capitalized on business growth opportunities, cross-selling retail capabilities to achieve a 20% increase in agency revenue.
Retail Marketing Manager
ADIDAS
09.2005 - 07.2011
Sr. Global Marketing Manager
- Drove revenue growth in challenging market conditions by continuously refining and adjusting marketing tactics based on ever-evolving industry dynamics.
- Managed vendor relationships for outsourced creative work or specialized services while maintaining budgetary control.
- Coordinated regional marketing teams to ensure consistency in messaging while addressing local nuances effectively.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove growth in key regions.
- Developed comprehensive go-to-market plans for new products and services to drive adoption in target markets.
- Spearheaded efforts to build a consistent brand image across all channels, ensuring cohesive messaging worldwide.
- Presented results and insights from marketing efforts to executive leadership for informed decision-making on future business initiatives.
- Cultivated a high-performing team of marketers through effective talent acquisition, training, and performance management strategies.
- Increased brand awareness through the creation of compelling content for digital channels, including social media, email campaigns, and website updates.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Education
Bachelor of Arts - Business & Communication
Towson University
Towson, MarylandSkills
- Strategic Planning & Vision
Strategic Planning & Vision
Content Strategy & Development
Brand Awareness & Engagement
Social Media Planning & Strategy
Campaign Management
Market Research & Analysis
Strategic Partnerships
Performance Metrics & ROI
Cross-Functional Team Leadership
Sales Enablement
Customer Experience Optimization
SEO Strategy & Execution
Event Marketing & Management
Project Management
Additional Information
HONORS & AWARDS
- Coaching Connect: 2024 Mentor Program
- Advanced Leadership Program: Selected for participation in 2021, 2022 & 2023
- Big Commerce Top Partner Award, 2021
- Magento Partner Team of the Year, 2019
- Lions Award, 2017 & 2018: Honored for exemplary collaboration within partner marketing.
- 2015 Presidential Award for Leadership
- 2014 Diamond Club Award for Leadership
Timeline
Global Sr. Marketing Manager
02.2020 - 06.2024
PAYPAL INC
10.2016 - Current
Sr. Partner Marketing Manager
Magento & Big Commerce
10.2016 - 02.2020
Sr. Marketing Manager
03.2015 - 10.2016
B2C Marketing Leader
AMERICAN EXPRESS, GLOBAL CORPORATE PAYMENTS
11.2013 - 10.2016
Marketing Manager
Healthcare & Travel
11.2013 - 03.2015
Account Director
OGILVY & MATHER
07.2011 - 11.2013
Retail Marketing Manager
ADIDAS
09.2005 - 07.2011
Sr. Global Marketing Manager
Bachelor of Arts - Business & Communication
Towson University
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