Max Dichter
VP
Los Angeles
Summary
I am an experienced data driven product owner with an entrepreneurial spirit and a passion for building customer focused products that surprise and delight my customers and drive engagement
- Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
- To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
16
16
years of professional experience
Work History
Vice President Product
SERVIZ Inc, Uber of Home
Sherman Oaks, CA
02.2012 - Current
- Services - Background checked on demand plumbers, electricians, carpet cleaners, and more
- Owns and manages website, mobile web, consumer apps (IOS and Android), Pro apps (IOS and android), and purpose built CRM and ERP Tools
- Owns the creation of product functional specs, wire-framing, UI/UX, user story creation, and agile production process
- Responsible for customer journey from initial marketing message, merchandising, pricing, and customer feedback channels
- Strategize and execute all digital marketing including SEM, SEO, Social Media, and retention marketing endeavors
- Oversees operations for scaling the business via new markets and services
- Maintains and prioritizes product roadmap across six platforms and four channels of business (Consumer, Property
- Management, Home Warranty, Subscription service)
- Drives innovation through A/B and multivariate testing
- Leads and mentors internal project management team, designers, developers, business analysts, and QA team
- Owns strategic planning and reporting through custom purpose-built dashboards and BI tools
- Founding team member who wears many hats from new product development to strategic operations and customer success initiatives..
Executive Producer / Director of Production
Mattel
El Segundo, CA
06.2009 - 02.2012
- Led a team of 36 producers, designers and content specialists to drive production and brand engagement for 120 globally branded websites and mobile apps
- Owned and managed the Mattel branded experience and digital marketing initiatives
- Produced web video series, mobile apps, websites, and games for Mattel's portfolio of brands
- Managed annual production budget of $5MM, and P&L for virtual world properties and web series
- Spearheaded a multi-million dollar CMS rollout across multiple cross functional digital properties
- Owned customer retention and strategic planning responsible in increasing repeat visits and deeper user engagements
- Brought unified gamification system across the Mattel Digital Network to build out a multi-tiered retention initiative.
Head of Partnership
Electric Sheep Company, Distributed Company
01.2007 - 02.2009
- Virtual World agency building brand experiences and virtual worlds
- Managed Advertising strategy and live cast video production for MTV, Est
- Today, and Second Life metaverse platforms— promoting AT&T, Pepsi, T-Mobile, Ford, Sunkist, Universal Pictures, and others
- Owned strategy and execution for new advertising platform developed from the ground up for delivering live video streaming events transcoded in real-time for over 20 digital platforms
- Lead user engagement and retention programs across MTV Virtual Worlds
- Produced 30+ live events, and built Virtual Banking and fintech platform
- Early Career
- Digital Places, KAR120 Studios, CornerHardware
- Founded web development firm specializing in brand building through dynamically-driven web applications, building 25+ websites created with Linux, MySQL and PHP open source technology
- Founding member of the first online hardware store and "DIY" portal for home improvement projects
- Produced over 100 interactive TV shows for one of the first on demand interactive TV networks.
Education
Bachelor of Science - Advertising
Emerson College
Skills
- Brand Engagement Mobile First AGILE Development Social Media Marketing Digital Strategy
- Digital Marketing UX/UI Design Streaming Video Project Management Analytics A/B Testing
- Content Management Customer Segmentation Retention Marketing Operations Retention Marketing
- Demand Generation Growth Strategy
- Product Analysis
- Business Leadership
- User Experience
- Market and Competitor Research
Additional Information
- Linkedin: https://www.linkedin.com/in/maxdichter/
Timeline
Vice President Product
SERVIZ Inc, Uber of Home
02.2012 - Current
Executive Producer / Director of Production
Mattel
06.2009 - 02.2012
Head of Partnership
Electric Sheep Company, Distributed Company
01.2007 - 02.2009
Bachelor of Science - Advertising
Emerson College