SEAN D'ANNA
Los Angeles,CA
Summary
Marketing Specialist with a track record of 6+ years in running successful marketing campaigns as a Sales Account Manager, resulting in consistent closed business. Possessing a unique combination of marketing expertise and sales acumen, my experience in closely collaborating with marketing teams has sharpened my ability to develop and implement effective strategies. Dedicated to expanding into new accounts and driving growth within existing ones, I am poised to make a significant impact on the organization's marketing objectives and overall success.
Overview
6
6
years of professional experience
Work History
Partner Account Manager
Blackpoint Cyber
09.2023 - 07.2024
- Boosted sales for MSP partners through targeted email marketing campaigns
- Developed & managed a sales pipeline, met quotas from partner accounts
- Increased client engagement and revenue by hosting targeted events, including webinars, lunch & learns, and happy hours.
Consultant, Email Marketing Campaigns
Nudge Security
01.2024 - 05.2024
- Developed targeted email marketing campaigns with 40-60% open rates and 10% response rates
- Ran A/B tests to optimize the messaging
- Secured 3 more meetings/month through strategic cold email outreach
- Delivered weekly performance reports to leadership.
Enterprise Account Director
Deepwatch
01.2022 - 06.2023
- Closed the fastest deal from my start date in FY'22, achieved 167% quota in Q2'22
- Led end-to-end sales process, prioritizing customer success and fit
- Enhanced brand recognition through email-driven networking event and webinar invitations.
Senior Application Sales Executive
AT&T Cybersecurity
01.2020 - 01.2022
- Exceeded sales quotas with 103% in FY'20 and 108% in FY'21
- Supported 20+ sales representatives, led targeted cybersecurity email campaigns to increase customer engagement
- Led the end-to-end sales cycle of cybersecurity solutions for new and existing accounts.
Account Manager
AlienVault (AT&T Acquired)
04.2019 - 12.2019
- Achieved 109% quota through strategic outreach and email marketing campaigns
- Managed client relationships, met 85% renewal goals
- Identified upsell opportunities via targeted marketing campaign outreach.
BDR
06.2018 - 03.2019
- Achieved over 100% quota attainment month/month
- Generated over $2M for the sales team's pipeline
- Executed multi-channel outreach strategies - cold email, cold call, LinkedIn DM's, etc.
Education
Skills
- A/B Testing
- Account Management
- Account Prospecting
- Business Development
- Client Relations
- Digital Media
- Email Marketing Campaigns
- Forecasting
- Lead Generation
- Lead Qualification
- Multi-Channel Marketing
- Quarterly Business Reviews
- Marketing Strategies
- Value proposition
- Partner training
Websites
Personal Information
Title: MARKETING SPECIALIST
Timeline
Consultant, Email Marketing Campaigns
Nudge Security
01.2024 - 05.2024
Partner Account Manager
Blackpoint Cyber
09.2023 - 07.2024
Enterprise Account Director
Deepwatch
01.2022 - 06.2023
Senior Application Sales Executive
AT&T Cybersecurity
01.2020 - 01.2022
Account Manager
AlienVault (AT&T Acquired)
04.2019 - 12.2019
BDR
06.2018 - 03.2019
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