Outreach
Kristina Marin
Houston,Texas
Overview
8
8
years of professional experience
Work History
Senior Product Marketing Specialist - North America
CEVA Logistics
08.2023 - Current
- Owner of multichannel marketing strategies for two key products, driving a pipeline of $8.3M USD through integrated marketing and communication tactics
- Involved in GTM strategy discussions with global and regional leadership, influencing the repositioning of a product to become a top 3 priority for 2025 and the next 5 years
- Market and competitor analysis owner for sector and sub-sector research, identifying key insights for the ideal customer profile (ICP) and product positioning in the North American market.
Digital Marketing Specialist
Self-Employed
08.2016 - Current
- SME providing web design, PR, collateral creation, logo creation, digital marketing, social media marketing and branding services
- Social media platform creation, strategy, and maintenance
- SEO - Search Engine Optimization, Google Analytics, Social Analytics
- Website redesign, design, and content management
- Coaching client and team on social media and general marketing
- Advisor on current digital marketing trends and best practices.
Social Media Coordinator
Tippit & Moo
07.2021 - 08.2023
Digital Content & Communications Coordinator
Moody Gardens
06.2019 - 05.2020
Education
BS in Marketing -
University of Houston - Clear Lake
Houston, TexasSkills
- Marketing Strategy & Execution
- Marketing Operations (MarkOps)
- Digital Marketing & Analytics
- Creative & Design Tools
Software
Salesforce
Dynamics
Mondaycom
SEMrush
Google Analytics
Statista
Google Suite
Canva
Illustrator
Microsoft Office Suite
Hubspot
Timeline
Senior Product Marketing Specialist - North America
CEVA Logistics
08.2023 - Current
Social Media Coordinator
Tippit & Moo
07.2021 - 08.2023
Digital Content & Communications Coordinator
Moody Gardens
06.2019 - 05.2020
Digital Marketing Specialist
Self-Employed
08.2016 - Current
BS in Marketing -
University of Houston - Clear Lake
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