Alissa Winkler
Matawan,NJ
Summary
Data Analyst with experience transforming complex data into actionable business insights. Skilled in SQL, Tableau, and Python to drive data-informed decision-making and optimized campaign performance. Passionate about leveraging analytics to uncover trends, improve operational efficiency, and support business growth across marketing and consumer insights teams.
Overview
5
5
years of professional experience
3
3
Certificates
Work History
Data Analyst, CAS Campaign Operations
Bazaarvoice/Influenster
New York, New York
07.2024 - 10.2025
- Conducted in-depth research and data analysis utilizing 3 or more resources to evaluate feasibility for future campaign sales, focusing on user insights related to product performance, brand perception, market size, demographics, and consumer behavior, ultimately increasing campaign success by about 30 to 40 percent.
- Collaborated with colleagues on quarterly workflow updates, helping to implement practical changes that improved overall team efficiency and operations.
- Partnered with cross-functional teams to align business objectives, leading to strategic adjustments in roughly 10% of campaign operations for improved efficiency.
- Analyzed program performance to uncover operational risks, implementing mitigation strategies that strengthened client confidence, and optimized product-side campaign effectiveness.
Associate Data Analyst, CAS Campaign Operations
Bazaarvoice/Influenster
New York, New York
10.2021 - 07.2024
- Developed and managed over 350 data-driven surveys to assess campaign eligibility, providing insights that shaped key strategic decisions.
- Performed comprehensive research and data analysis to assess potential campaign sales, leveraging insights on product performance, brand perception, market size, demographics, and consumer behavior to inform strategic decisions.
- Partnered with the Account Management team for client kick-off calls, addressing user data inquiries to ensure the smooth execution of upcoming sales campaigns.
- Leveraged SQL and Snowflake to extract and analyze data, identify target audiences for digital campaigns, and generate insights that informed strategic decisions.
- Collaborated across teams to streamline processes and implement solutions that enhance operational efficiency.
Real Estate Agent (Part- Time)
Coldwell Banker Schiavone and Associates
Bordentown, New Jersey
10.2021 - Current
- Present purchase offers to sellers for consideration.
- Negotiate prices or other sales terms.
- Advise clients on market conditions, prices, mortgages, legal requirements and related matters.
- Prepare documents such as purchase agreements, closing statements and leases.
Marketing and Sales Assistant, Real Estate (Part-Time)
Coldwell Banker Schiavone & Associates
Bordentown, New Jersey
03.2021 - 10.2021
- Create market analysis for company/agents and properties in relation to other competitors and properties in the area.
- Organize information and data in Excel.
- Analyze sales pricing for target homes in area comparing to clients requirements.
- Prepares contracts for sale/ purchase.
Education
BA - Communications
Rutgers University
New Brunswick, NJ05.2017
Skills
Data Analysis
- SQL
- Snowflake
- Excel (Vlookup, Concat, Pivot Tables etc)
- Python programming
Data Visualization
- Domo
- Tableau
- Dashboard
Project Tools
- Braze
- Salesforce
- Jira
- Asana
Soft Skills
- Team collaboration
- Problem solving
- Predictive analytics
- Trend analysis
Certification
Post Graduate Program
Simplilearn/ Purdue University
Online
Data Analytics Certification
09/2020- 04/2021
Timeline
Data Analyst, CAS Campaign Operations
Bazaarvoice/Influenster
07.2024 - 10.2025
Associate Data Analyst, CAS Campaign Operations
Bazaarvoice/Influenster
10.2021 - 07.2024
Real Estate Agent (Part- Time)
Coldwell Banker Schiavone and Associates
10.2021 - Current
Marketing and Sales Assistant, Real Estate (Part-Time)
Coldwell Banker Schiavone & Associates
03.2021 - 10.2021
BA - Communications
Rutgers University