Kody Alexander
Hanover Park,IL
Summary
A proven team leader who has generated substantial, and sustainable, sales growth at multiple organizations over the last 12 years. Demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
10
10
years of professional experience
Work History
Senior Key Account Manager
Robert Bosch Tool Corporation
03.2022 - Current
- Manage sales, forecasting, budget and go-to-market strategy
- Established Bosch as the market leader in laser and measuring tools in 2022 and 2023 on Amazon.com
- Overcame a $4million dollar deficit in Q2, to create growth year over year in 2022
- Develop and present regular reports on marketing impact and item performance—identify trends, note wins and losses, and suggest actionable steps to improve strategic metrics based on core findings
- Regularly conduct data analysis and catalog audits to identify opportunities/gaps and create action plans to grow revenue and prevent losses
- Manage PPC Advertising and promotional strategies to create 120% lift in year over year during tentpole events such as Prime Day and Cyber Monday
- Successfully negotiate AVN and catalog cost increases.
Director of E-commerce
Tyndale House Publishers
03.2016 - 03.2022
- Built a brand new team to manage E-commerce, that grew online sales 71% over a 3-year period through data analytics, advertising management, championing a customer focused marketing approach, and developing a dropship program
- Led a sales force to optimize both sales and marketing to key accounts and distributors such as Amazon.com, Walmart.com, Readerlink, and Ingram, among others
- Doubled revenue from sales to libraries through an aggressive marketing campaign that leveraged low cost opportunities
- Coordinated sales forecasting, planning, and budgeting processes
Associate Director
Community Threads
03.2014 - 03.2016
- Oversaw the growth of the retail arm of the organization as it moved from an 8 thousand square foot space with 80 volunteers to a 20 thousand square foot space with more than 250 volunteers
- Developed and executed new policies and strategies to streamline store operations and enhance customer experience
- Directed the Executive Leadership Team that granted approximately $400,000 a year to local charities
- Created marketing initiatives that established key messaging, branding and positioning statements that aided in sales and fundraising
- Re-imagined the organization's online presence, building a new website and expanding our social media reach. Growing our online engagement by more than 4,000%
Education
Bachelor's - Political Science
University of Illinois
Urbana-Champaign, IL05.2012
Skills
- Business Development
- Account Management
- Marketing
- B2B
- Relationship Management
- Client Relationship Building
- Financial Modeling
- Branding
- Sales Lifecycle Management
- Budget Building
- Data-Driven Decision-Making
- CRM Software
- Strategic Planning
- Project Management
- E-commerce
- Recruiting
Timeline
Senior Key Account Manager
Robert Bosch Tool Corporation
03.2022 - Current
Director of E-commerce
Tyndale House Publishers
03.2016 - 03.2022
Associate Director
Community Threads
03.2014 - 03.2016
Bachelor's - Political Science
University of Illinois
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