Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Xinyi "Gemyla" Huang

Xinyi "Gemyla" Huang

626 1st Av, New York City,NY

Summary

Inspirational and self-driven media student with international background. Skilled communicator driven to develop successful campaigns. Offering creative and unique insights into creating promotional strategies that capture emerging market trends.

Overview

1
1
year of professional experience
2
2
years of post-secondary education
1
1
Language

Work History

Performance Advertising Account Manager

OPERA
Beijing, CHINA
06.2021 - 09.2021
  • Collaborated with sales teams to identify business opportunities amongst existing business partners and within territories.
  • Worked with advertisers to design and implemented tracking, attribution and retention strategies for web and app-based campaigns.
  • Actively reached and signed over 20 new partnerships from supply and demand side that generate over $50k revenue monthly.
  • Proactively come up with ideas and solutions for product and process improvements based on experience and data.

Media Operation Specialist

36Kr
Beijing, CHINA
08.2020 - 01.2021
  • Led team of five to operated, manage, and promote live streaming content based on data feedback and behavior analysis.
  • Developed streaming promoting mechanism and content Standard operation procedure, leveled up average daily visit by 25%.
  • Optimized live streamer recruiting platform and developed 5 new top business partners for content creation and promotion.
  • Operated 36Kr’s official account on Bilibili, including weekly theme planning, script drafting, content creating, and publishing.

Communications Manager

China Central Television
Beijing, CHINA
05.2020 - 08.2020
  • Operated CCTV official account on social media platforms by daily publish of news content and treading topic.
  • Assisted with video editing for “Law and Observation” program with average of 3000 views for each video published.
  • Actively came up new ideas on content generating and crafting engaging content on CCTV official website using internal tool kit.

Education

Bachelor of Science - Media, Culture And Communication, Philosophy

New York University, Steinhardt School of Culture
09.2019 - Current

Skills

    Communication

Leadership

Creativity

Market trends knowledge

Public and Media Relations

Software

Microsoft Office Suite

Canvas

Adobe Photoshop

Final Cut Pro

Figma

Timeline

Performance Advertising Account Manager

OPERA
06.2021 - 09.2021

Media Operation Specialist

36Kr
08.2020 - 01.2021

Communications Manager

China Central Television
05.2020 - 08.2020

Bachelor of Science - Media, Culture And Communication, Philosophy

New York University, Steinhardt School of Culture
09.2019 - Current
Xinyi "Gemyla" Huang