Denise A. Charlton
Philadelphia,PA
Summary
Marketing professional with proven expertise in driving strategic initiatives and fostering growth. Strong focus on team collaboration and delivering measurable results. Adept at leveraging market insights, innovative campaigns, and effective communication strategies. Reliable and adaptable, excelling in dynamic environments and consistently achieving business objectives.
Overview
12
12
years of professional experience
Work History
Vice President of Marketing
Livingston Street Capital
09.2023 - Current
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Spearheaded digital marketing initiatives across SEO, paid search, and social media, achieving a 20% boost in brand visibility and optimizing lead generation for multi-family properties
- Developed data-driven sales and marketing plans, resulting in a 25% increase in conversion rates and enhanced customer engagement
- Created a scalable marketing framework that aligned with corporate growth objectives across multiple U.S markets
Senior Marketing Director
Allied Mortgage Group
09.2021 - 09.2023
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Executed acquisition strategies with CRM automation and multi-channel marketing, driving a 50% increase in customer acquisition
- Utilized customer segmentation and analytics to elevate lead quality, achieving a 22% lift in application rates
- Launched lifecycle marketing initiatives via email and SMS, boosting engagement rates by 30%
Senior Director of Digital Strategy
Freedom Mortgage
09.2018 - 09.2021
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed a comprehensive digital marketing strategy, resulting in a 20% growth in leads and partnerships expanding reach by over one million potential customers
- Enhanced website UX and SEO, increasing traffic by 40% and conversion rates by 15%
- Applied performance marketing insights across PPC and social media, raising conversion rates by 37%
Senior Director of Marketing / Director of Media
Acurian Inc.
09.2016 - 09.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Optimized website user experience by conducting usability tests and implementing results-driven changes.
- Led a multi-channel clinical recruitment campaign, achieving a 58% increase in web referrals and a $1.5M revenue increase
- Established KPIs and refined budget allocation across media channels for maximum ROI
- Optimized vendor contracts, generating $900k in cost savings
Associate Media Director
Publicis Health Media
04.2013 - 09.2016
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Directed media strategies for the pharmaceutical sector, achieving a 95% client satisfaction rate
- Streamlined communications processes, reducing lead generation shortfalls by 48%
- Developed a high-performance team, improving productivity by 30%
Skills
- Marketing Analytics & Automation
- Google Analytics
- CRM Management
- Creative Direction
- Content Strategy
- Media Planning
- Partnership Development
- Strategic thinker
Websites
Accomplishments
- Boosted customer acquisition by 50% at Allied Mortgage through CRM and targeted demand generation.
- Increased traffic by 40% and conversions by 15% at Freedom Mortgage via UX and SEO enhancements.
- Saved $900k at Acurian by optimizing vendor contracts and media budgets.
Languages
French
Elementary
Timeline
Vice President of Marketing
Livingston Street Capital
09.2023 - Current
Senior Marketing Director
Allied Mortgage Group
09.2021 - 09.2023
Senior Director of Digital Strategy
Freedom Mortgage
09.2018 - 09.2021
Senior Director of Marketing / Director of Media
Acurian Inc.
09.2016 - 09.2018
Associate Media Director
Publicis Health Media
04.2013 - 09.2016