Lindsay Delano
Wrentham,MA
Summary
Results-driven Category Manager with 15+ years of experience in retail, CPG, and e-commerce. Managed a $300M+ portfolio, delivering a 13% sales increase in 2 years through data-driven strategies. Proficient in optimizing assortments, launching new products, and leading cross-functional teams. Committed to sustainable growth and operational excellence.
Overview
23
23
years of professional experience
Work History
VENDOR & PRIVATE LABEL MANAGER
Animal Supply Company
11.2024 - Current
- Oversee a $342M animal consumables portfolio, leveraging market insights and consumer trends to optimize assortment, pricing, and promotional strategies
- Drive the relaunch of a private label brand by sourcing key vendors and crafting a compelling brand identity to boost growth and market share
- Manage vendor negotiations and coordinate cross-functional teams to secure first-to-market status for new brand launches
- Cultivate robust supplier relationships to optimize costs, enhance service levels, and ensure timely delivery
CATEGORY MANAGER
Roche Bros. Supermarkets
11.2020 - 11.2024
- Directed key categories-including Snacks, Cookies/Crackers, Commercial Bread, and International Foods-across 4,000+ fast-moving SKUs, generating over $48M in annual gross sales
- Developed and implemented comprehensive category strategies-including targeted promotional initiatives and first-to-market positioning-that increased sales by 15.4% across all categories over a one-year period
- Surpassed sales targets by generating an additional $6M in revenue through effective promotional funding and the successful launch of over 500 new items
SENIOR MANAGER SOURCING & PROCUREMENT
Purple Carrot
06.2019 - 11.2020
- Lead a high-performing group of 6 buyers and sourcing specialists, achieving 100% promotion rate for all team members during my tenure
- Implemented new KPIs, including monitoring fill rate, turns and out of stocks to track teams' performance leading to a reduction of hand inventory by 10%, aiding in the reduction of cost of goods
- Collaborated cross-functionally to deploy a new ERP purchasing system giving buyers and operations more detailed information leading to higher turns, less spoilage and higher in stock position
SELF EMPLOYMENT
Stay At Home Mom
11.2011 - 05.2019
- Managed household budgeting, ensuring on-time bill payments and cost-saving strategies.
- Coordinated family schedules and events, balancing multiple priorities efficiently.
- Led day-to-day operations, demonstrating strong time management and multitasking abilities.
CATEGORY MANAGER
Trader Joe's
09.2001 - 11.2011
- Managed five high-performing categories, driving annual sales growth from $265M to $300M by leveraging data insights to optimize assortments, enhance product performance, and expand market share
- Leveraged consumer insights, strategic supplier negotiations, and marketing collaboration to introduce market-leading products that generated an additional $15M in gross profit, resulting in a 13% overall increase
- Led 40+ successful private label product launches across multiple categories, strengthening brand presence and sales
- Directed a purchasing team overseeing 2,500+ SKUs, ensuring timely delivery and maintaining in-stock rates above 98.5% across five distribution centers
Education
Bachelor of Arts - Economics
University of Massachusetts
Amherst, MA05.2001
Skills
- Strategic Category Planning
- Data Analysis
- Strategic Procurement
- Product Strategy Development
- Category development
- Pricing strategies
- Contract Management
- Market Trend Analysis
- Strategic Promotional Planning
Websites
Affiliations
Mass Food Association - MFA
Areas Of Expertise
Supplier Relationship Management, Negotiation, Strategic Planning, Data Analysis, Nielsen Data & POS Analysis, Forecasting & Budgeting, Product Development, Go-To-Market Strategy, Cross-Functional Collaboration, Team Leadership, Staff Development, Dropbox, Google Sheets, MS Office, MS Excel, MS Outlook, MS PowerPoint, SAP, Gold, Retalix, AS400 ERP, Ascent, Fishbowl ERP, Power BI
Timeline
VENDOR & PRIVATE LABEL MANAGER
Animal Supply Company
11.2024 - Current
CATEGORY MANAGER
Roche Bros. Supermarkets
11.2020 - 11.2024
SENIOR MANAGER SOURCING & PROCUREMENT
Purple Carrot
06.2019 - 11.2020
SELF EMPLOYMENT
Stay At Home Mom
11.2011 - 05.2019
CATEGORY MANAGER
Trader Joe's
09.2001 - 11.2011
Bachelor of Arts - Economics
University of Massachusetts
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