Brittany Rogers
Summary
Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.
Overview
18
18
years of professional experience
Work History
Director of Brand
The Coca-Cola Company - Kids Brands
01.2024 - Current
- Leading annual planning, retailer meetings, supply chain optimization and key operational decisions, resulting in +18% growth in 2024.
- Stewarding Honest Kids brand stretch project for new consumer target, unlocking $80M incremental opportunity.
- Spearheading annual business planning for 2026+ for a portfolio of brands, focused on a multi-channel approach for $500M business.
- Executing retail channel programming and brand partnership during back to school, resulting in +70% growth at key customer.
- Coaching high-performing team, through 1:1's and development plans.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Senior Brand Manager
The Coca-Cola Company - Simply Beverages
01.2024 - Current
- Overseeing core Simply TM business ($2B) - responsible for business performance (up +4%) and execution of brand and commercial strategic priorities.
- Leading teams of internal and external partners for creative campaigns, innovation workstreams and annual brand planning.
- Refining Simply’s brand positioning, architecture and consumer target to modernize the brand, ultimately driving key brand health measures (2-5pts each).
- Creating marketing campaigns, focused on recruitment and growing marketing share (+3pts) while achieving defined business objectives.
- Developing 3 year innovation pipeline into white space and category adjacencies worth $200M in revenue.
- Directing high-performing team members, focused on analytical and soft skills development and empowerment to successfully lead cross-functional initiatives.
Brand Manager
The Coca-Cola Company - Simply Beverages
01.2019 - 01.2023
- Conducted monthly business reviews, inclusive of sales and consumer panel data to inform changes in go-to-market strategies.
- Drafted best in class agency briefs for integrated marketing campaigns by aligning with consumer insights with business objectives. Established campaign and business KPIs for activations.
- Sponsored category and consumer market research to identify renovation opportunities within the brand.
- Authored compelling selling stories to equip sales teams with a tailored approach.
Associate Brand Manager
The Coca-Cola Company - Minute Maid, Simply Beverages
01.2017 - 01.2019
- Assembled monthly business performance review, addressing opportunities for further growth in channel and customer partners.
- Served as brand lead on new product lines into emerging categories (alternative dairy, mixology) and Design to Value initiatives (cost savings initiatives) which involved conducting consumer research to inform and influence decision-making across supply chain, R&D, and commercialization groups.
- Created and socialized selling assets, operating plans, and sell in decks to aid in expansion of core items and innovation.
- Overseeing social, web, and digital strategy and creative for the brand and management of agencies.
Brand Management Intern
The Coca-Cola Company - Hi-C
06.2016 - 08.2016
- Analyzed Hi-C brand’s financial performance, current channel partners, competitive set, and customer attitudes to offer recommended plan to maximize investment, grow sales and meet evolving customer preferences.
Vendor Programs Manager
Whole Foods Market
01.2011 - 01.2015
- Led vendor-partnered marketing programs for Southwest Region including conceptualization, project management of assets, and execution directives for projects totaling over $850,000 in revenue annually.
- Oversaw field marketing experience for eighteen store openings in new and existing markets to ensure media and community awareness exceeding opening week sales goals by $200,000.
Marketing Team Leader
Whole Foods Market
01.2008 - 01.2011
- Executed national and regional marketing promotions with intense planning and coordination through impactful events, signage, and awareness-driving initiatives on owned channels (website, social, digital) within a $2.6M market.
- Spearheaded win-win partnerships with key local organizations through workshops to highlight brand, values and company mission resulting in week-over-week lift of 3-4% on targeted categories.
Education
Master of Business Administration -
The University of Texas at Austin
05.2017
CSR and Sustainability in Scandinavia Practicum
Copenhagen Business School
03.2017
Bachelor of Arts - Biology
The University of Texas at Austin
05.2007
Skills
Brand Strategy
Brand Positioning and Architecture
360 Marketing Campaigns
Project Management
Creative Strategy
Earned and Paid Media Plans
Research and Insights
Business Analytics
Leading High Performing Teams
Affiliations
Houston Livestock SHow and Rodeo
Vice Chairman of Magazine Committee
Responsible for management of writing assignment for four publications a year
Timeline
Director of Brand
The Coca-Cola Company - Kids Brands
01.2024 - Current
Senior Brand Manager
The Coca-Cola Company - Simply Beverages
01.2024 - Current
Brand Manager
The Coca-Cola Company - Simply Beverages
01.2019 - 01.2023
Associate Brand Manager
The Coca-Cola Company - Minute Maid, Simply Beverages
01.2017 - 01.2019
Brand Management Intern
The Coca-Cola Company - Hi-C
06.2016 - 08.2016
Vendor Programs Manager
Whole Foods Market
01.2011 - 01.2015
Marketing Team Leader
Whole Foods Market
01.2008 - 01.2011
CSR and Sustainability in Scandinavia Practicum
Copenhagen Business School
Bachelor of Arts - Biology
The University of Texas at Austin
Master of Business Administration -
The University of Texas at Austin
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