Summary
Overview
Work History
Education
Skills
Timeline
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Trevon Holmes

Dallas,TX

Summary

Resourceful Coordinator possessing outstanding prioritization, multitasking and planning abilities to juggle responsibilities. Systematic and methodical professional offering [Number] years of hands-on experience handling various administrative duties and tasks in office setting. Commended and recognized for meticulous file management abilities.

Overview

4
4
years of professional experience

Work History

Integrated Marketing Coordinator

THE FOSSIL GROUP, INC.
Dallas, TX
08.2022 - Current
  • Work in tandem with cross-functional teams to facilitate successful marketing campaigns inclusive of CRM, SEO, website, point of sale, promotions, media, influencers, PR, etc, while representing all of North America Marketing
  • Assist with developing creative marketing briefs for omnichannel execution for top luxurious brands like Michael Kors, Armani Exchange, Michele, Zodiac, Kate Spade, Tory Burch, etc
  • Stay up-to-date with competitive environment and marketing landscape to translate those into proactive, actionable recommendation/ideas for Fossil Group brands
  • Support the development and creation of Seasonal Marketing Playbooks and Plans
  • Build and maintain strong relationships with internal cross-functional departments and global marketing partners
  • Participate in team's bigger picture strategic work including brainstorms, campaign performance reviews, competitive analyses for multiple portfolio brands
  • Proactively bring forth new ideas/opportunities to the team to help grow the business
  • Builds out weekly Fossil Group homepages (Fossil, Michele, Watch Station, Zodiac) based on imagery, story, and content block performances.

Content & Branding Coordinator

THE FOSSIL GROUP, INC.
Richardson, Texas
03.2021 - 08.2022
  • Plan and execute seasonal photoshoots for Watch Station stores, social media, and site
  • Working with top brands like Michael Kors, Zodiac, Tory Burch, etc to create an on themed concept imagery
  • Managed a team of designers and copywriters, delivering high-quality creative assets on time and within budget
  • Builds out weekly outlet homepages based on imagery, story, and content block performances for all Fossil Group brands
  • Collaborated with external agencies and partners to create strategic collaborations and influencer campaigns
  • Handled imagery Into boards to determine the look and feel for a future campaign (figuring out photoshoot destination, styling, model selection, etc)
  • Assisting with campaign kickoff meetings to explain future campaign direction
  • Proofreading final creative executions prior to submission to ensure flawless execution.

Social Media & Digital Marketing Intern

Lowe's Home Improvement
Dallas, TX
11.2019 - 08.2020
  • Increased e-commerce revenue 45% by leading business redesign and improving digital shopping experience
  • Utilized platforms such as Instagram and TikTok platforms on regular basis
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities
  • Created articles and posts for social media platforms to drive company interest
  • Created and updated web pages, electronic communications, and social media posts to ensure accuracy, appeal to target audiences, and adhere to brand and voice guidelines
  • Assisted in the creation and testing of emails, web pages, and digital ads.

Education

Bachelor of Liberal Arts in Communications -

Texas A&M University
05.2020

Skills

  • Data Entry
  • Database Management
  • Hootsuite
  • Salesforce Commerce Cloud and Jira
  • Microsoft Office
  • Google Suite
  • Google Analytics
  • Contentsquare
  • Canva
  • Bambuse
  • Photoshop

Timeline

Integrated Marketing Coordinator

THE FOSSIL GROUP, INC.
08.2022 - Current

Content & Branding Coordinator

THE FOSSIL GROUP, INC.
03.2021 - 08.2022

Social Media & Digital Marketing Intern

Lowe's Home Improvement
11.2019 - 08.2020

Bachelor of Liberal Arts in Communications -

Texas A&M University

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Trevon Holmes