Your Name

Responsibilities

- Analyze and report data that fosters change and creates a diverse and inclusive organization.

- Foster innovation

- Develop and post relevant and language specific content to enhance and build brand and reputation with key audiences.

- Deliverable reliable and measurable results aligned precisely to company’s goals and objectives – affect change

- Champion, strategic partner, and thought leader for D&I. Manage and produce all events for internal D&I

- Strategist for all D&I planning

- Advise and partner with key internal and external stakeholders regarding diversity & inclusion and the full range of issues that impact client groups

Accomplishments

Create learning and networking experiences that build and foster a pipeline for top talent.

Skills Used

- Powerpoint

- Data Analysis

• Serve as Director, Cameraman and Editor for all of the company's commercials.
• Created and manage a CRM database system for 5,000 patient records and files.
• Manage all social media sites (Face book, Twitter, Linked-in, Vimeo, YouTube, and Photo Bucket, and forums).
• Responsible for scripting, storyboarding, location scouting, lighting and creation of graphics.
• Create marketing and PR incentives, press releases and sweepstakes to drive social media awareness.
• Edit and produce video and photography for company websites.
• Manage marketing budget by keeping record of invoices, track monthly expenses, and reconcile charges.
• Develop, inspire, engage potential and current patients by writing new blog post.
• Manage paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, PPC and SEM.
• Proactively promote and respond to conversations on social media platforms, blogs and chat rooms.

• Ranked # 4 of 525 in market share growth.
• Managed a $22M+ portfolio of accounts and led all forecasting, market analytics and sales team training/development programs.
• Identified and secured market opportunities, which promoted expansion, increased company sales revenues from $1.4 - $1.7 Million in one year.
• Evaluated the financial aspects of products development, such as budgets, expenditures, and ROI and P&L projections.
• Increased gross sales by 21% annually over tenure.

• Executed Marketing Playbook across LOBs with key stakeholders.
• Leveraged "key assets" across all engagements (FiOS, Hub, Verizon Video and other key applications i.e. Facebook, Twitter, navigation, music, etc.)
• Drove Multi-cultural efforts through World Cup and Latin Grammy partnerships to improve experience and eliminate cost.
• Launched an aggressive and effective 3 phase plan for World Cup 2010 across both LOBs and multiple platforms.
• Managed partnership budgets as part of overall national & local sponsorship budget, excluding any new incremental properties acquired in 2010.
• Provided accurate forecasting and reporting of budget status on a monthly basis.
• Managed company-wide Engagement Strategy and Activation - to drive customer revenue and create value for customers within National Partnerships.

• Project manager for hi-profile campaigns between CMT, VH1, MTV and affiliate clients.
• Manager budget compilation and negotiation, (monthly spending and accruals), legal clearances, marketing campaigns (concept and fulfillment), website development, show development, promo creative, sales kits, ad and editorial creative.
• Function as a creative director for all projects both B2B and consumer. Writing creative briefs; project download with creative department and approval of final project.
• Work with multiple internal departments and manage outside agencies to fulfill all campaigns.

Affiliate partners: DIRECTV, Verizon Fi0S, Cox, Comcast, Time Warner. Strong attention to detail and exceptional multi-tasker.

• Served as a subject matter expert in developing diversity and inclusion strategies, solutions in recruiting, performance evaluation, professional development and awards management.
• Led the development of a $200K diversity and inclusion analytical tool to be sold to other non-profit organizations.
• Led the creation of marketing material, methodologies, toolkits, and other intellectual property in support of business development efforts for diversity and inclusion engagements.
• Served as a liaison with other internal and external diversity councils, committees, and organizations regarding various D&I strategies.
• Orchestrated the formation of Lesbian, Gay, Bisexual and Transgender (LGBT) globally and managed the operations and strategies of business resource groups in the US.
• Developed and implemented national program management office (PMOs) structures for business resource groups to include: women, Hispanic, African American, Asian, Disabilities, and Native American.
• Advised in areas of diversity recruitment, retention, train in and professional development, professional relations and community diversity.
• Served as a coordinator and member of the LGBT leadership committee.

• Writer/Producer for HBO Documentaries promotions and cross-promotion tapes.
• Pulled clips for filler and promotion projects; scheduled on-air Promotions for the traffic log for network presentation; coordinated awards for network.
• Scheduled voice-over credits; scheduled producer assignments; edited production tapes for on-air promos (off-line editor); edited program scripts.