Santiago Lem
New York,New York
Summary
A highly skilled Sales Specialist with more than 8 years of experience in developing and implementing customer strategies, sales forecasting, and analyzing customer data to identify opportunities to cultivate in Marketing workforce. Commercially aware professional with a proven track record of collaboration, problem-solving, and selfless teamwork in fast-paced environments. Passionate about driving positive change and continuously improving team efficiency, customer satisfaction and business outcomes. Committed to fostering a culture of teamwork and innovation, ensuring both individual and collective success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Account Executive
Banistmo Bank Panama
11.2022 - 12.2024
- Forged a strong relationship with customers by managing accounts, building proposals, developing sales, and trade shows, which led to a 45% account sales growth.
- Led meeting proposals and product presentations to new clients, achieving 45% of clients' account growth.
- Managed a portfolio of 480 clients with $69 million in total funds, engaging 90% of international wealth clients, and increased an annual liability growth of $4 million.
- Analyzed financial statements and financial budgets by account and by product category to identify growth opportunities, achieving a 40% quarterly increase in sales revenue.
- Championed the marketing campaign for current and new release products, managing KPIs, strategies, a pipeline of sales targets, and cold calling, resulting in a 90% increase in annual product sales revenue.
- Generated ROI sales presentations for management, providing insights and recommendations that led to a 65% increase in sales productivity.
- Spearheaded cross-functional internal teams for claim cases, proposals, chargebacks, and pricing, which led to a 75% increase in customer inquiry satisfaction.
- Developed 85% sales results by fostering business acumen.
Commercial Adviser
Banistmo Bank Panama
09.2021 - 11.2022
- Developed new operational processes, achieving a 95% success rate in agile processes.
- Streamlined internal reporting systems, cutting data entry by 45%.
- Executed monetary transactions manually, including wire transfers, transfers to related accounts or third parties, and certified checks, while maintaining operational faults below 2% within a year.
- Supervised the operations processes to ensure they were being executed in a timely manner.
- Executed clients' needs, such as fee reversals, dormant accounts, adjustments, chargebacks, certified checks, corrections, claims, reports, and online banking support.
Retail Sales Executive
Digicel Panama - Telecommunications Services
08.2019 - 09.2021
- Developed compelling advertisements using Adobe Creative Suite and Canvas to kickstart a social media campaign, resulting in a 50% increase in sales targeting.
- Championed B2B and individual products, reaching an annual portfolio increase of 50%.
- Managed the following OSS/BSS systems: wholesale/retail billing, chargeback, CRM, assurance, order management, inventory management, provisioning and activation, product renewal, and service catalog.
- I led a training program project for new team members, allowing me to teach the best sales techniques, exceeding 20% of the best sales performance.
- Generated inbound and outbound leads proactively to prospect new customers and fostered relationships via telemarketing lead groups, email, cold calling, meeting proposals, and campaigns, resulting in a 90% growth by targeting key business areas.
- Accomplished sales targets by 100% monthly, applying market research and market anticipation.
Retail Operation Associate
Zara Panama
08.2017 - 11.2017
- Enhanced operational efficiency and improved store operational workflows, reducing store setup time by 18%, and ensuring faster turnaround during new collection launches.
- Managed product markdowns and assisted in executing pricing and markdown strategies, contributing to a 25% increase in clearance sales.
- Collaborated with the sales team for stock replenishment, and coordinated with sales associates to ensure timely restocking of high-demand items, resulting in a 25% improvement in sales floor availability.
- Managed inventory levels and ensured accurate stock replenishment, reducing stockouts by 15%, and maintaining product availability at 98% during peak sales periods.
- Handled daily inventory checks and conducted daily inventory audits with 90% accuracy, ensuring discrepancies were resolved promptly, and reducing stock inaccuracies by 10%.
- Coordinated in-store stock management and ensured stock was efficiently rotated and replenished, increasing product availability by 18% during peak shopping seasons, and reducing lost sales opportunities.
Sales Executive
Banesco Bank Panama
05.2016 - 06.2017
- Transformed sales performance by exceeding monthly sales targets, succeeding with 105%.
- Established strong relationships with high-profile customers through proactive company visits, engaging with 60% of the company's workforce.
- Coordinated banking products successfully in daily appointments as part of the campaign management strategy, accomplishing 50% of new prospects.
- Managed to meet the goal set for each product, executing a benchmarking strategy, resulting in a 70% success rate in market research.
- Persuaded sales through outbound calls and email outreach, resulting in the generation of 90% of the total sales revenue.
- Engaged with individuals conducting a speech to empower others, mentoring, and coaching on their financial well-being, reaching an audience of up to 60 people.
Customer Service Agent
Expert Global Solutions - Telecommunications Services
05.2016 - 06.2017
- Managed customer interactions across channels and handled customer queries through phone, email, and live chat, achieving a 90% response rate within the first 30 minutes.
- Promoted brand loyalty, contributed to a 20% increase in customer retention by delivering exceptional service, and following up.
- Executed successfully, upsold services, achieving a 30% increase in sales through proactive customer engagement and tailored recommendations.
- Resolved customer inquiries and issues, achieving a 95% customer satisfaction rate by providing timely and effective solutions.
Education
Bachelor's Degree - International Business
Universidad Del Istmo
02-2027
MBA Degree - Digital Marketing
Institute Europe De Posgrado
10-2025
Bachelor's Degree - Marketing Management
Universidad Del Istmo
Skills
- Proficiency in the Microsoft Office Suite (Excel, Word, PowerPoint)
- Graphic Design (Canvas and Adobe Creative Suite)
- Google Applications (Docs, Sheets, Slides)
- Customer Relationship Management (CRM), Salesforce
- Emotional intelligence
- Adapting sales approaches to different markets
- Retail math
- Account Management
- Customer Service and Client Relations
- Market Research and Benchmarking Strategy
- Active listening and growth mindset
- Lead Generation and Qualification
- Sales Strategy development
- Negotiation and deal-closing
- Cross-functional team leadership
- Cross-functional collaboration (eg, marketing, customer service)
- Motivational Leadership
- Interpersonal communications
- Data Analysis and ROI Reporting
- Time Management and Organization
Certification
- Design Thinking Certificate, Instituto Europeo de Posgrado, 03/2024
- Motivation and Leadership Certificate, Instituto Europeo de Posgrado, 04/2024
- Project Management Certificate, Harvard Business Publishing, 12/2024 - Present
Languages
- Spanish, Native
- English, Advanced
- German, Intermediate
Personal Information
U.S. Citizen
Timeline
Account Executive
Banistmo Bank Panama
11.2022 - 12.2024
Commercial Adviser
Banistmo Bank Panama
09.2021 - 11.2022
Retail Sales Executive
Digicel Panama - Telecommunications Services
08.2019 - 09.2021
Retail Operation Associate
Zara Panama
08.2017 - 11.2017
Sales Executive
Banesco Bank Panama
05.2016 - 06.2017
Customer Service Agent
Expert Global Solutions - Telecommunications Services
05.2016 - 06.2017
Bachelor's Degree - International Business
Universidad Del Istmo
MBA Degree - Digital Marketing
Institute Europe De Posgrado
Bachelor's Degree - Marketing Management
Universidad Del Istmo
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