Vanessa LaPorte
Warwick,RI
Summary
Motivated Marketing Event Manager with over a decade of experience in planning, coordinating, and executing diverse events. Known for cost-effective budgeting, exceptional time management, and proficient event marketing skills.
Overview
12
12
years of professional experience
Work History
Marketing & Events Manager
Bike-On.com INC.
08.2021 - Current
- Established and managed the marketing & events department, overseeing recruitment, training, and performance evaluations of a team of four, ensuring alignment with organizational goals and objectives.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Maximized event visibility by leveraging social media platforms, email campaigns, and targeted advertising efforts.
- Oversaw the creation of visually appealing marketing materials to promote upcoming events.
- Analyzed post-event data and reported KPIs to validate the success of events and marketing campaigns, achieving savings of $20,000 in the 2023 events and marketing budget.
Event Planner
UNFI
09.2019 - 08.2021
- Played a pivotal role in supporting the strategic planning, execution, and oversight of company events, including 12 tradeshows, four national sales meetings, and launched UNFI's hybrid virtual/in-person program.
- Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
- Optimized event software and project management skills to effectively manage registration, facilitate attendee communication, schedule sessions, and coordinate logistics within specified deadlines and budgets.
- Collaborated with cross-functional teams to ensure cohesive event messaging and branding alignment.
Corporate Event Manager (contract)
Citizens Bank
05.2019 - 09.2019
- Created a comprehensive booking process for both internal and external groups at the Capital Center, streamlining scheduling and planning procedures for meetings and events.
- Managed all facets of event planning, including developing catering packages with preferred vendors, handling facilities requests, program development, event invitations, and providing AV/technology support to ensure flawless execution of all events.
- Collaborated closely with the Johnston Campus Manager to develop bi-weekly campus-related newsletters, Sharepoint posts, and promotional content for company digital signage.
Conference Operations & Social Media Specialist
Gordon Research Conferences
08.2016 - 05.2019
- Promoted to Specialist, managing a team of eight associates and coordinating the submission of federal grants.
- Organized 25 annual domestic and international scientific conferences and seminars, managing every aspect of event execution: from budget projections and AV/tech requirements to facility requests, Banquet Event Orders (BEOs), and coordinating travel and lodging accommodations
- Launched GRC's social media program by crafting comprehensive campaign strategies, developing content calendars, and executing targeted ads to boost brand visibility, increase engagement, and maximize event attendance.
- Increased meeting funds by identifying grant opportunities and submission of federal and private grants, managing budgets as large as $300,000.
Event Manager
Easy Entertaining
03.2015 - 08.2016
- Planned and executed diverse events, including weddings, corporate functions, and private parties, ensuring seamless coordination from conception to completion.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
- Recruited, trained, and managed service teams of 50 to support event operations, logistics, and day-of services.
Marketing Events Assistant
WCTK Hall Communications
08.2012 - 03.2015
- Developed and executed the radio station's annual strategic business plan, integrating innovative advertising, digital marketing, social media, public relations, events, and promotional campaigns.
- Supported sales team by gathering relevant leads from marketing events and tracking their progress through CRM.
- Collaborated with cross-functional teams to develop cohesive marketing messages and visual assets for each event.
- Utilized social media to promote events and increase attendance.
Education
B.A. Communications -
Rhode Island College
Providence, RISkills
- Project Management
- Strategic Planning
- Budgeting & Cost Control
- Creative Problem Solving
- Events Logistics Management
- CRM & Event Management Software
- Vendor Relationship Management
- Registration Management
- Post-event & Data Analysis
- Virtual Events
Timeline
Marketing & Events Manager
Bike-On.com INC.
08.2021 - Current
Event Planner
UNFI
09.2019 - 08.2021
Corporate Event Manager (contract)
Citizens Bank
05.2019 - 09.2019
Conference Operations & Social Media Specialist
Gordon Research Conferences
08.2016 - 05.2019
Event Manager
Easy Entertaining
03.2015 - 08.2016
Marketing Events Assistant
WCTK Hall Communications
08.2012 - 03.2015
B.A. Communications -
Rhode Island College
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