YIYU DENG
Los Angels,California
Summary
Dynamic Digital Marketing Specialist with a proven track record at LIKEDREAMS, enhancing sales through strategic SEO and Google Ads campaigns, achieving a 300% ROAS. Skilled in Adobe Creative Suite and adept at fostering audience engagement, my marketing research and creative direction have significantly bolstered brand positioning and online presence.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
LIKEDREAMS
Los Angeles, CA
08.2024 - Current
- Managed on-page SEO by conducting comprehensive keyword research, enhancing content and optimizing blogs to boost sales by 20% within three months.
- Google Ads Strategy: Led campaigns for Search and Shopping Ads, achieving 60% Q4 sales growth, 300% ROAS, and 500+ conversions. Conducted keyword research, audience segmentation, and performance analysis to maximize ROI.
- Campaign Optimization: Refined ad targeting, excluded underperforming keywords, and added high-performing products to boost campaign efficiency.
- Creative Direction: Directed studio photoshoots and developed social media strategies, increasing engagement through curated content and posting calendars.
- Marketing Research & Brand Positioning: Conducted research to enhance brand awareness, support brand building, and refine retargeting strategies.
Digital Marketing Intern
Yummy Marketing
Clearwater, USA
11.2023 - Current
- SEO Strategy Execution: Increased organic search traffic by 20% and improved keyword rankings using data analysis tools.
- Google Ads Optimization: Optimized budgets for holiday promotions, driving a 30% ROI increase through SQL and Excel-based analysis.
- Promotional Video Creation: Developed and tested engaging Google Ads videos, boosting customer engagement by 25%.
- Shopify Enhancements: Improved site structure and content, resulting in a 40% improvement in user experience and customer success.
- Content Development: Crafted SEO-optimized blog posts to enhance brand presence and drive user engagement.
Marketing Intern
PlusOneFoundation
Seattle, USA
06.2023 - 12.2023
- Community Campaigns: Increased donations by $3,560 and boosted audience engagement by 40%.
- Social Media Strategy: Coordinated content creation, driving a 40% increase in audience engagement using CRM for customer interaction.
- Email Marketing Optimization: Conducted A/B testing on email templates, resulting in a 50% increase in link click conversions.
PR Intern
Ogilvy
Beijing, China
11.2021 - 02.2022
- Digital Marketing Strategy: Boosted website traffic by 40% and increased sales through PR campaigns.
- Media & Influencer Relations: Strengthened relationships with news outlets and influencers, leading to a 20% increase in media mentions and improved product launch management.
Education
Master's - Communications
University of Washington
04.2024
Skills
- Paid Advertising Strategy
- Keyword Research
- Marketing Research
- Photography Expertise
- Adobe Illustrator
- Operations Research
- Search Engine Optimization
- Social Media
- Adobe Photoshop
- Adobe Creative Suite
- Wordpress
- Google Analytics
- Google AdWords
Timeline
Digital Marketing Specialist
LIKEDREAMS
08.2024 - Current
Digital Marketing Intern
Yummy Marketing
11.2023 - Current
Marketing Intern
PlusOneFoundation
06.2023 - 12.2023
PR Intern
Ogilvy
11.2021 - 02.2022
Master's - Communications
University of Washington
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