Gregory Stock
Winston Salem,NC
Summary
Dynamic leader with a proven track record at BAT, specializing in business development and strategic thinking. Excelled in launching Ryde, driving brand engagement, and forging strategic partnerships. Skilled in innovative thinking and cross-cultural communication, adept at boosting market penetration and brand activation. Achieved significant project milestones, demonstrating exceptional decision-making and a global mindset.
Overview
3
3
years of professional experience
Work History
Lead Manager Business Development Beyond Nicotine
BAT
03.2023 - Current
- Piloted a brand-new wellbeing product named Ryde: in the USA.
- Overseeing workstreams across trade marketing, activation, media, social media, and point of sale material
- Commited to maximizing brand awareness and visbility across the market
- Managed multiple high-priority projects simultaneously, ensuring timely delivery and adherence to budget constraints.
Global Graduate Management Trainee (CRM)
BAT
08.2022 - 03.2023
- Drove digital engagement with our brands through SMS, MMS, email, and web through personalized offers and experience driven data
- Created scale and efficiency with consumer communications through focusing on database optimization
- Drove incremental revenue, customer retention, and brand consideration with targeted messaging and brand building communications
- Helped to utilize AEP digital functions to provide a more seamless experience when communication with consumers
Global Graduate Management Trainee (Field Trade)
BAT
02.2022 - 08.2022
- Delivered on KPIs in line with company plan
- Developed and delivered the trade marketing strategy to improve overall business objectives
- Accelerated retail transformation through performance data and qualitative observations
- Selling in strategic contracts in high traffic area to provide high value towards business objective. Winning through disruption
Trade Marketing Intern
BAT
06.2021 - 08.2021
- Drove brand development and strategy across Arizona, New Mexico, Nevada and Utah
- Promoted marketing mix and drove performance against quantitative and qualitative sales goals
- Played a vital role in expanding business by identifying new growth opportunities within existing accounts and potential markets.
Education
Bachelor's - Agricultural Business Management
North Carolina State University
Raleigh, NC05.2021
Skills
- Innovation Strategy
- Strategic Thinking
- Partnership Development
- Business development and planning
- Strategic Partnerships
- Decision-Making
- New Business Development
- Cross-cultural communication
- Global Mindset
- Market Penetration
- Brand Activation
- Innovative thinking
Timeline
Lead Manager Business Development Beyond Nicotine
BAT
03.2023 - Current
Global Graduate Management Trainee (CRM)
BAT
08.2022 - 03.2023
Global Graduate Management Trainee (Field Trade)
BAT
02.2022 - 08.2022
Trade Marketing Intern
BAT
06.2021 - 08.2021
Bachelor's - Agricultural Business Management
North Carolina State University
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