Travel (32 countries and counting)
Jessica Hunt
Sales and Marketing Executive
Chattanooga,TN
Summary
Dynamic sales and marketing leader with a proven track record of success in the B2B and B2C arenas. Expert in brand strategy and creative storytelling, I excel in fostering innovation and collaboration to achieve unexpected and exceptional results.
Overview
16
16
years of professional experience
Work History
Vice President of TV Shopping
Echelon Fitness Multimedia, LLC.
10.2016 - 01.2025
- Successfully increased sales volume from $1.1M to $28.5M within first four years as division head.
- Responsible for all projects from concept through completion, introducing an average of 15 new products to market each year.
- Cultivated strong relationships with creative staff to promote collaboration, innovation, and long-term success.
- Secured key accounts with targeted presentations and marketing strategies, growing Fitnation by Echelon into the number one fitness brand at QVC.
- Negotiated high-value sales contracts that maximized profitability while delivering value to the customer.
- Analyzed industry trends and tracked competitor activities to inform decision making and direct targeted product marketing.
- Developed new revenue streams by identifying growth opportunities within the market whitespace.
- Coordinated and educated all on-air talent, ensuring products were presented with expert level knowledge.
- Leveraged social media platforms to boost audience interaction and engagement with brand and brand ambassadors.
- Represented organization at vendor summits, product showcases, and trade events.
Marketing Manager
Viatek Consumer Products Group, LLC
05.2014 - 10.2016
- Creative direction and management of eight-member graphic and web design staff, leading them toward solutions and achievement of goals within stringent timelines and budget parameters.
- Managed product development and marketing of new and existing lines for international innovative products company.
- Responsible for script writing, talent recruitment and selection, storyboarding, prop purchasing, food styling, and voice-over creation for national and international DRTV commercial spots and cable networks including HSN, QVC, ShopHQ, and The Shopping Channel in Canada.
- Conducted research on market trends for strategic positioning.
- Ensured that established design/brand languages were adhered to in print, web, and commercial formats and design concepts and creative programs translated consistently across product lines.
- Mentored junior team members by facilitating discussion, brainstorming sessions, providing constructive criticism and insightful feedback.
- Implemented customer feedback loops to improve products and increase customer satisfaction.
- Organized five to seven successful trade show exhibits annually, including planning, promotion, and logistics.
- Acted as company brand liaison with expert knowledge of all lines, traveling to sales meetings across the country to pitch product, assist sales managers in deal closings, and promote overall product awareness.
Executive Assistant to the President
Viatek Consumer Products Group, LLC
02.2012 - 05.2014
- Corresponded daily with key customers on behalf of the President, ensuring increased sales and company growth.
- Effectively researched and sourced new products from domestic and foreign markets, obtained samples, and conducted thorough reviews.
- Introduced organizational systems to streamline communication between internal teams, vastly improving project timelines.
- Communicated directly with manufacturing facilities in Asia, overseeing quality assurance, vendor compliance, and order fulfillment deadlines.
- Responsible for all new product sample submission to TV shopping quality assurance teams for processing and final approval.
- Generated instruction manuals, product sales copy, on-air pitches, and press releases.
- Reviewed legal contracts and managed sensitive information, maintaining strict confidentiality in all aspects of executive support.
- Recruited talent, conducted interviews, and facilitated onboarding for new staff members, ensuring seamless transitions.
- Prepared comprehensive briefing materials for meetings, enabling informed decision-making by the President.
- Trained customer service representatives on all new products.
Graphic Designer
True Blue Publishing, INC
10.2008 - 01.2011
- Recruited by top leadership to manage special projects and company promotional campaigns.
- Led company rebranding campaign that significantly increased market presence.
- Responsible for design projects that garnered the firm five national print media awards, increasing recognition and generating new client revenue.
- Created logos and branding materials for various clients, including Atlantic Union College, Cohutta Springs Living, Covenant College, and US Express, which increased brand recognition and customer engagement.
- Designed engaging media graphics that drove user engagement and increased online visibility.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
- Proved successful working within tight deadlines and a fast-paced environment.
- Streamlined project workflows, ensuring timely delivery of design projects.
Education
Bachelor Of Fine Arts - Graphic Design
University of Tennessee
Chattanooga, TN05.2005
Skills
- Sales and Marketing Management
- Brand Strategy Development
- Cross-Functional Team Leadership
- Project Management
- Product Development
- Creative and Technical Writing
- Social Media Marketing
- Film Production and Direction
- Effective Storytelling
- Talent Acquisition and Training
- Negotiation and Persuasion
- Client Relationship Building
- Market Trend and Competitor Analysis
- Strategic Planning
- Financial Oversight and Forecasting
- Event and Trade Show Planning
- Training and Mentoring
- Creative Problem-Solving
Interests
Art
Theater
Thrifting and Antiques
Books, books, and more books!
Animal Lover
Gym Rat/Runner
Camping
Caving
Culinary Arts
Self-Improvement
Live Music
Timeline
Vice President of TV Shopping
Echelon Fitness Multimedia, LLC.
10.2016 - 01.2025
Marketing Manager
Viatek Consumer Products Group, LLC
05.2014 - 10.2016
Executive Assistant to the President
Viatek Consumer Products Group, LLC
02.2012 - 05.2014
Graphic Designer
True Blue Publishing, INC
10.2008 - 01.2011
Bachelor Of Fine Arts - Graphic Design
University of Tennessee
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