Alyson Sheehan
Business Analyst
Plymouth,MA
Summary
Business Analyst successful at responding to shifting business needs and priorities. Well-versed in digital analytics and digital analytics requirements. Seasoned collaborator experienced in meeting needs, improving processes and exceeding requirements in team environments. Diligent worker with strong communication skills, capability to prioritize and organize tasks, and in-depth understanding of industry concepts.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
Work History
Business Analyst - Web & Reporting
Talbots Inc
08.2019 - Current
- Interpret and report out daily on web performance and customer behavior to key stakeholders in order to help drive e-commerce sales
- Effectively work cross functionally with e-commerce, online marketing, email team, front end web development, IT and stores teams to build out reporting that suits their needs and answers business critical questions
- Measure and readout on A/B test performance to e-commerce team using Adobe Target
- QA Adobe Target tests to ensure they are set up properly
- Manage the Adobe Analytics platform (workspaces, segments, calculated metrics, marketing channel processing rules)
- Perform ad hoc analysis to help stakeholders drive smarter business decisions
- Head digital analytics, reporting and tracking across two websites
- Manage outside Tealium tagging vendor to ensure new digital tracking requirements are understood and configured properly
- Championed the configuration and launch of digital analytics for iOS and Android applications
- QA digital tracking when new releases are introduced for the applications
- Translate business requests into technical requirements
- Liaison between third party tagging vendor and IT to ensure JIRA tickets with analytics requirements are accurate
- Coordinate end to end process for testing to ensure data is clean in all site environments
- Maintain and enhance the digital database documentation to include current and future digital tracking
Inventory Analyst
Talbots Inc
10.2018 - 08.2019
- Analyzed merchandise performance at the department, item and location level including analyzing store performance and stock-to-sales ratios on a weekly basis to identify problems and opportunities on both the class and departmental basis
- Tracked item sales and trends to help drive decisions on buying and item allocation within the Knit Dressing and Woven Departments
- Created and built reports to organize departmental data in an organized and interpretive format
- Communicated specific store needs/ issues on a departmental level
- Executed allocation strategies to help productivity within Knit Dressing and Woven departments
- Identified and rectifies stock imbalances on the store level through replenishment allocations in order to maximize the stores sales and margin
- Mapped each stores volume group based on departmental selling
- Communicated recommendations to IM Manager as well as Cross Functional Team to help maximize productivity of items throughout the departments
- Evaluated size selling in order to maximize the productivity of size packs and re-orders
- Assessed style selling to help make recommendations on climate/ volume gorp strategy
- Collaborated with the rest of the Inventory Management team to help streamline processes and create more productive reporting
- Maintained constant knowledge of business within Knit Dressing and Woven in addition to Outlet’s business overall
- Provided style color breadth and depth targets for each volume group in the assortment to align key goals/metrics: unit sales, inventory, receipts, turn and margin expectations
Purchasing Assistant
SquadLocker
03.2017 - 10.2018
- Created and processed purchase orders daily using EDI functionality
- Helped to create and document all processes within the department
- Analyzed daily sales trends using periscope data and company reports
- Assisted in implementation of Microsoft Dynamics GP system upgrade
- Involved in testing early stages of system upgrade
- Trouble shot issues that arose while implementing the system upgrade
- Assisted in implementing new buying software (Advanced Inventory Replenishment Module) through Microsoft Dynamics GP
- Responsible to train other employees on the capabilities of the Advanced Inventory Replenishment module
- Analyzed previous year’s sales to create and process bulk buys
- Maintained vendor relationships with companies such as Under Armour, Adidas, and Badger
- Facilitate bi-weekly vendor calls to discuss shipping performance as well as collaborate to resolve any issues that arise
- Constant communication with vendors to ensure on time performance
- Create shipping scorecards to share with each vendor
- Created and execute returns to vendors
- Responsible to maintain planned receipt of product and resolving issues that arise such as mis-shipped items, unshipped items, and back ordered items with vendors
- Managed all supply ordering for office and warehouse
- Continually researched alternate sources for products to ensure the best pricing
- Utilized product knowledge to suggest new resources and creative methods of sourcing products and fulfilling orders
- Created new SKU’s in the system to add to the platform using product information and UPC’s
- Managed maintenance of old SKU’s such as updating UPC’s, updating product images, discontinuing stock out items, and updating pricing
- Helped to clear accounts payable discrepancies
Assistant Store Manager
American Eagle Outfitters
05.2016 - 03.2017
- Demonstrated sales leadership by setting the example to all members of the selling team, reinforcing the selling culture
- Communicated clear expectations and hold the store team and themselves accountable to achieving all brand, performance and behavior standards
- Analyzed reporting and daily sales trends to make real-time strategic business decisions to drive results
- Effective use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, Social Media)
- Managed payroll and schedule adjustments effectively to maximize productivity and achieve daily/hourly targets
- Ensured all visual directives, ensuring mapping and floorset are properly planned, scheduled and executed seamlessly within allotted timeframe
- Lead team of sales associates in executing Aerie floorsets
- Generated and analyze merchandise reports and make necessary brand appropriate merchandising moves to maximize presentation and drive sales
- Managed the efficient and productive handling of all merchandise from shipment receipt and processing, floor-sets, markdown optimization and replenishment systems while maintaining backroom Standard Operating Procedures (SOP)
- Opened and closed the store
- Completed morning cash deposit
- Managed the cash registers
- Submitted payroll
- Managed employee scheduling
- Ensured proper merchandise presentations are maintained
Education
Bachelor of Arts - Psychology
09.2012 - 05.2016
Bachelor of Science - Human Development and Family Studies
09.2012 - 05.2016
Family and Community Settings, GPA: 3.19
Skills
Data analysis
SQL and databases
Project Management
Microsoft Office Suite
Flexible and Adaptable
Self-Motivated
Teamwork and Collaboration
Written Communication
Adobe Analytics
Adobe Target
Tealium
JIRA
SQL Server Management Studio
Google Data Studio
Timeline
Business Analyst - Web & Reporting - Talbots Inc
08.2019 - Current
Inventory Analyst - Talbots Inc
10.2018 - 08.2019
Purchasing Assistant - SquadLocker
03.2017 - 10.2018
Assistant Store Manager - American Eagle Outfitters
05.2016 - 03.2017
University of Rhode Island - Bachelor of Arts, Psychology
09.2012 - 05.2016
University of Rhode Island - Bachelor of Science, Human Development and Family Studies
09.2012 - 05.2016