Summary
Overview
Work History
Education
Skills
Websites
Certification
Projects
Timeline
Generic

Meghana Cherukumalli

Jersey City,New Jersey

Summary

Business Analyst skilled in data analytics, SQL, Python, and visualization tools like Power BI & Tableau. Experienced in customer analytics, market research, and machine learning to drive data-driven decisions.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Data Analyst Intern

Quantium
New York
06.2024 - 08.2024
  • Customer Analytics: Conducted in-depth analysis of transaction datasets to identify customer purchasing behaviors, developing metrics that informed commercial recommendations for client strategies
  • Experimentation and Uplift Testing: Executed statistical analyses to compare trial and control store layouts, utilizing Python to visualize sales impacts and identify key benchmarks for optimizing customer engagement
  • Data Visualization: Created compelling visualizations to present analytical findings, enhancing stakeholder understanding and engagement through clear data storytelling techniques

Marketing Research Intern

Envision Enterprise Solutions
India
06.2022 - 09.2022
  • Data-Driven Marketing Campaigns: Led digital campaigns using SQL for data analysis and Python for automating performance tracking, enhancing brand visibility
  • Lead Generation Analysis: Utilized SQL to analyze lead generation data, achieving a 70% increase in qualified leads through targeted, data-driven strategies that significantly boosted sales conversions

Education

Master of Business Analytics -

Adelphi University
05.2025

Bachelor of Business Administration -

ICFAI University, Business School, India
06.2023

Skills

  • Python
  • NumPy
  • Pandas
  • NLTK
  • Scikit-learn
  • Statsmodels
  • R
  • SQL
  • MySQL
  • MS SQL
  • PostgreSQL
  • MongoDB
  • Vector DB
  • Qdrant
  • Pinecone
  • Excel
  • Power BI
  • Tableau
  • IBM SPSS
  • MS Office Applications
  • Linux

Certification

  • Data Analyst certificate from Udemy
  • SQL: Data Reporting and Analysis
  • Tableau Desktop Specialist Cert Prep

Projects

From Bookings to Data-Driven Decisions: Hotel Analytics with Power BI, I developed an interactive Power BI dashboard to analyze booking trends, visualize key metrics, and track KPIs, generating insights to optimize hotel performance and revenue. 

Unlocking the Sentiment in Tweets: An NLP Approach, developed sentiment analysis models using Twitter data, applying NLP techniques and custom vectorization to optimize text representation, achieving 85% accuracy with logistic regression. 

Customer Billing Prediction: Using machine learning, I developed a customer billing prediction model, performed EDA, and optimized Random Forest for the highest accuracy. 

HR Analytics Overview: Using Tableau, I analyzed HR data to identify trends in employee performance, attrition, and engagement, leveraging machine learning for predictive modeling. Developed interactive dashboards, and applied statistical techniques to enhance decision-making and model accuracy. 

Loan Default Prediction: Using machine learning, I developed a random forest model for loan default prediction, achieving 78.8% accuracy with effective data preprocessing and feature engineering.

 Book Data Analysis: Data Analysis Techniques. Conducted data analysis on book market trends for Silver Book Publishing, utilizing multiple datasets to identify profitable genres, and high-performing authors.

Timeline

Data Analyst Intern

Quantium
06.2024 - 08.2024

Marketing Research Intern

Envision Enterprise Solutions
06.2022 - 09.2022

Master of Business Analytics -

Adelphi University

Bachelor of Business Administration -

ICFAI University, Business School, India
Meghana Cherukumalli