Faith Russom
Tyler,TX
Summary
Results-driven Marketing Manager with a proven track record of developing and executing strategic marketing initiatives that drive brand growth, customer engagement, and revenue expansion. Adept at market research, digital marketing, and campaign management, with expertise in leveraging data-driven insights to optimize marketing strategies. Strong leadership skills in cross-functional collaboration, team management, and stakeholder communication. Passionate about building brand identity and delivering high-impact marketing solutions that align with business objectives.
Overview
8
8
years of professional experience
Work History
Licensed Medical Aesthetician
Mindful Dermatology
05.2022 - Current
- Achieved a 3x increase in production within the first year and doubled it in the second year, surpassing performance targets and driving significant revenue growth through expert skincare consultations, treatment planning, and product sales.
- Provided personalized consultations to an average of 8 patients per day, recommending treatments and skincare products tailored to their concerns and skin type.
- Prepared and educated patients on pre- and post-treatment care, ensuring a smooth recovery process and contributing to a 12% reduction in post-treatment complications.
- Accurately documented patient concerns, treatment plans, and performed procedures, improving patient record accuracy and contributing to a 63% increase in treatment efficacy tracking.
Sales & Marketing Director
Airborne Contracting
03.2020 - 04.2022
- Increased revenue by 42% by developing and executing targeted sales strategies for commercial and industrial steel erection projects.
- Strengthened brand positioning in the steel construction industry, increasing company visibility and inbound leads by 57% through website optimization, SEO, and social media efforts.
- Developed and implemented marketing campaigns, resulting in a significant increase in bid opportunities and project wins.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Optimized bid and proposal processes, increasing contract win rates by X% through competitive pricing strategies and value-based selling.
Insurance Verification & Referral Specialist
Epiphany Dermatology
01.2018 - 03.2020
- Managed high-volume appointment scheduling for the North Texas region, handling an average of 65 calls per day to ensure seamless patient access to care.
- Processed and transmitted medical records for incoming and outgoing patients, ensuring 100% compliance with HIPAA regulations and improving record retrieval efficiency.
- Verified insurance benefits for an average of 125 patients daily, accurately determining coverage, collecting co-pays, and reducing claim denials through precise billing procedures.
- Coordinated referrals for referral-based insurance plans, successfully inputting, verifying, and scheduling 50+ patient referrals per week, improving patient continuity of care.
Admissions and Care Coordinator
Custom Caregivers
12.2016 - 01.2018
- Managed the admissions process for an average of 65 patients per week, ensuring timely and accurate documentation, resulting in a 36% reduction in admission processing time.
- Maintained accurate patient records and updated care plans, achieving a 41% increase in patient retention and ensuring high-quality care delivery.
- Coordinated patient care plans with clinical teams, ensuring seamless transitions for patients, improving patient satisfaction.
- Scheduled and coordinated appointments, optimizing clinic capacity and reducing patient wait times.
- Developed strong relationships with patients and families, resulting in 68% increase in referral rates and positive feedback.
Education
Aesthetician License - Aesthetics
Ogle School of Beauty
Fort Worth, TX10-2020
High School Diploma -
Winnsboro High School
Winnsboro, TX05-2016
Skills
- Media Relations
- Strategic Marketing Planning
- Partnership & PR Development
- Agency & Vendor Management
- Sales & Revenue Growth
- Content Creation
- Sales expertise
- Scheduling
- Product Promotions
- Content Development
- Organization
- Time Management & Punctuality
- Attention to Detail
- Strong Client Relations Skills
- Product & Service Sales
- Training abilities
- Content Marketing & Social Media Management
- Medical Terminology
- Canva
- EMA EMR Software
- Microsoft Office
- Klara Engagement
- Adobe Creative Suite
- Advanced MD EMR Software
Timeline
Licensed Medical Aesthetician
Mindful Dermatology
05.2022 - Current
Sales & Marketing Director
Airborne Contracting
03.2020 - 04.2022
Insurance Verification & Referral Specialist
Epiphany Dermatology
01.2018 - 03.2020
Admissions and Care Coordinator
Custom Caregivers
12.2016 - 01.2018
Aesthetician License - Aesthetics
Ogle School of Beauty
High School Diploma -
Winnsboro High School
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