Ryder Farrell

Multi-faceted role that focuses on building relationships, education, key account management, event planning, independent sales calls, work-with's and brand management to increase overall spirits sales in company.

• Successfully increased overall spirits sales in company every year since hired
• Large percentage of time is tasked with increasing on-prem sales, working directly with accounts and managing sales reps to guide in increasing sales. 2022 yielded 23% growth over previous year.
• Personally built 9 of top 10 highest volume on-premise account in company
• Foremost authority of all brands in portfolio and can educate brand marketing story as well as all technical aspects of brands and relevant spirits categories.
• Conduct staff trainings, sales force trainings, online education, speak/educate at company sales meetings.
• Frequently travels to other markets, working with sales teams to identify opportunities, educate sales force and conduct work with sale representatives
• Works along side with VP of Wine & Spirits to develop and execute strategic plan to maximize sale for company
• Calls on off-prem accounts at store level and works with chain managers to pitch major chain buyers.
• Guides sales reps and managers on brand priorities, and specific items to pitch.
• Maintains supplier relationships and participates in ABP's.
• Seeks out and advises on every brand that comes seeking distribution with our company

• Multi-faceted role that focuses on building relationships, education, key account management, event planning and brand management to increase overall spirits sales in company.
• Successfully has increased overall spirits sales in company every year since hired.
• Foremost authority of all brands in portfolio and can educate brand marketing story as well as all technical aspects of brands and relevant spirits categories.
• Conduct staff trainings, sales force trainings, online education and speak/educate at full company sales meetings and smaller channel of trade team meetings.
• On-prem focused position, biggest percentage of time in market was spent increasing sales in list of high priority and high visible accounts mostly in Seattle market.
• Successfully increased on-prem sale every year since hired

• Spirit ambassador for Bull Run in Washington state.
• Participate in trade events and lead tastings to promote product.
• Plan and execute events for distillery.
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion

• Spirit and wine distributer for on and off premise businesses.
• Hired as spirit lead to increase sales and placements of spirit portfolio.
• Required to build accounts and increase sales of existing accounts each month.
• Act as expert and ambassador of spirits portfolio for other sales representative in their accounts.
• Called on and sold wine & spirits to on-premise accounts