Preethi Rajendran
San Francisco,CA
Summary
Forward-focused professional with ten years of experience in enabling customer happiness and increasing engagement, by identifying, promoting, and integrating technical CRM and SaaS marketing solutions for clients. Deep understanding of interpreting customer requirements, combined with natural talents for complex problem-solving and working cross-functionally. Proven expertise in analyzing datasets to foster strategic business planning.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Marketing Operational Consultant
PR Consulting - Self Employed
2022 - Current
- Account management for small businesses, spearheading innovative strategies in marketing to increase client engagement & ROI
- Assess marketing automation tools, helping increase customer engagement by 23%
- Utilize advanced analytics and audience segmentation to help strengthen marketing initiatives
- Specialize in implementation. ofmarketing operations platforms including Hubspot, Marketo, Sprinklr, and more.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
Senior Account Manager
Talkwalker (acquired by Hootsuite)
01.2021 - 01.2022
- Collaborated with clients to develop customized marketing solutions, meeting their unique needs and preferences.
- Established marketing programs, project plans, & KPIs aligned with performance gaps, challenges, & social media needs
- Optimized delivery times for projects by creating six scenario-based marketing insight templates, improving SLAs by 27%
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
Digital Solutions Consultant
Wells Fargo
01.2020 - 01.2021
- Lead implementation for Customer Experience Management platform
- Performed gap analysis to identify project challenges; gathered requirements & led implementation efforts, decreasing project timelines by 22%
- Directed workspace clean-up initiatives, improving social media reporting efficacy by 67%
- Collaborated with cross-functional teams to interpret marketing automation goals, translating them into technical requirements
Lead Consultant, Enterprise Services
Sprinklr
01.2018 - 01.2020
- Primary lead on global athletic retail company: triaged issues, on-boarded, and managed product config
- Spearheaded efforts on workplace optimization, decreasing user licensing costs by 56% & increasing internal tagging efficiency by 75%
- Utilized AI to analyze customer data, improving keyword detection, improving SLAs by 34%
- Curated and presented an all-encompassing marketing solution to major stakeholders and Fortune 100 clients
Education
Bachelor of Arts - Psychology
University of California, Davis
Davis, CASkills
- Marketing Automation
- Data Analytics
- Reports & Presentations
- Client Management
- Stakeholder Management
- Project Management
- Multidisciplinary Communication
- Platform Configurations
- Problem Solving
Websites
Certification
HubSpot (Digital Marketing, Social Media Marketing, Inbound Marketing, Inbound Marketing Optimization)
Timeline
Senior Account Manager
Talkwalker (acquired by Hootsuite)
01.2021 - 01.2022
Digital Solutions Consultant
Wells Fargo
01.2020 - 01.2021
Lead Consultant, Enterprise Services
Sprinklr
01.2018 - 01.2020
HubSpot (Digital Marketing, Social Media Marketing, Inbound Marketing, Inbound Marketing Optimization)
Marketing Operational Consultant
PR Consulting - Self Employed
2022 - Current
Bachelor of Arts - Psychology
University of California, Davis
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