Klarissa Marenitch
Summary
Dynamic technology and digital transformation leader with 20+ years of experience building and scaling organizations in the digital age. Skilled at building and executing technology roadmaps and vision, blending business and technical acumen to achieve exceptional customer and employee experience and operational efficiency. An e-commerce, mobile and omnichannel tech leader, highly proficient in building best-in-class selling experiences, award-winning applications, loyalty and rewards programs, and marketing technology. Close partner to business leaders, focused on building, buying, and integrating fit-for-purpose solutions to meet growth or operational objectives. Digital transformation of retail. Digitized a 100-year-old insurance and home improvement industries through digital selling experience, applying technology to old processes, and automating functions to bring the company into the modern age. Strong track record optimizing tech stack and processes for exits. A servant leader who finds great reward in leading others to succeed through growth and mentorship, resulting in superior business outcomes.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Chief Information and Technology Officer
Leaf Home Solutions
12.2022 - Current
- Complete overhaul of all systems and processes for $2B D2C retailer to improve operational efficiency of the national sales and install footprint, create strong digital presence and improve security and compliance standards
- Complete transformation from custom application architecture to streamlined Lead to Revenue architecture including Salesforce, Netsuite WMS and ERP, Lead management, Genesys call center across 6 verticals
- Set up data science and AI team
- Optimized workflows for sales and install funnel efficiency at the office level
- Apply AI/ML to accurately score, predict and optimize each step of the funnel
- Optimization introduced allowed to close the second 200 people call center, remove 100 persons admin staff and 40 mgrs
- Applied automation reduced 30,000 hours/ year of manual tasks
- Use AI to improve call center real time coaching and wrap up time
- Onboarding agentic AI for back office operations
- Took over marketing and web engineering, re-platformed site and landing pages, improving speed load, indexing, self-serve / self- schedule app experience tripling the conversion
- New unified site architecture, ecommerce capabilities and redesign
- Expanded data engineering team and efforts to create single source of truth with Snowflake, enabling insights and optimizing 1000+ reports to key actionable dashboards
- Established Security and compliance program, ERM in preparation for IPO
- Working with auditors to update change management, identity management and cyber
- Transformed team, bringing new talent, empowering strong players and creating the culture of collaboration and innovation
Global CIO
Hippo Enterprises
01.2021 - 01.2022
- Entrusted to define the IT strategy for a unique industry disruption effort to transform the insurance buying and selling experience
- Scope of responsibility includes multichannel digital engagement, complex data management in a highly regulated ecosystem of insurance partners and carriers, and efficient and secure operations
- Leading the IT and security functions to enable an Omnichannel customer experience, employee productivity, customer service, sales, finance and back-office operations, claims and insurance
- Transformed a single product (Home Insurance) organization into a multi-carrier / product agency, increasing conversion by 20%
- Enabling partnerships and independent agent and reseller programs through building a highly scalable, next-generation carrier and agent experience platform
- Scaling teams and expanding our Go-To-Market systems suite, including Web, CMS, Lifecycle marketing and marketing tools, Salesforce sales, service, and financial cloud, and in-house built software to manage large volumes of leads, quotes and binds across multiple channels
- These channels range from digital self-serve, Hippo Agency, and joint ventures and partnerships, each with unique branding, market offer and strategy
- Implemented and manage new finance, HR, procurement, and legal team processes and SAAS apps, including Netsuite, ReAcct, Coupa, ADP, Lexion, and Greenhouse
- In addition to Infosec and Cyber, insured function and best practices for GRC, system readiness, prepared company for IPO
- Managing SOC2, SOX, state-initiated audits, BCP
- Developed an organizational structure, vendor management, budget rigor and a KPI-driven approach to prioritize and deliver business value through the implementation of technology
- Appointed as CIO of Spinnaker, overseeing systems and security for highly regulated nationwide $500M reinsurance
- Directing global facility build-outs and physical security operations
Global CIO
Anaplan
01.2019 - 01.2020
- Hired to be the first CIO of Anaplan, leading a significant transformation and scaling of Global IT practices, business applications and security policies to match the future state of a fast-growing SAAS company
- Identified and mapped the long-term IT strategy, roadmap and solutions required to support global operations and a highly distributed team
- Worked with Go-to-Market business leaders to support the marketing sales pipeline, demand generation, and sales stages through SFDC, Marketo and Adobe suite solutions
- Introduced a focus on efficiency and quality through ROI management for solutions onboarding and marketing spending
- Managed back-office applications, including Workday HR and Financials, Anaplan, Greenhouse, and Docusign
- Overhauled the IT support and infrastructure processes, focusing on seamless support, automation and self-service for all associates globally
- Led the creation of enhanced support measures during Covid 19 to ensure all systems continued without interruption and established Work From Anywhere effective practices
- Oversaw the CISO function, platform security, corporate security, and GRC
- Created a security operations center leveraging a 3rd party 24/7 provider
- Implemented a best-in-class technology stack and improved vulnerability management through platform changes, processes, and SLAs
SVP, Technology (Connected Experiences)
Kohl’s Department Stores
01.2013 - 01.2019
- Led a digital transformation for the company, focusing on consistent, high-conversion experience across channels
- Implemented solutions for mobile, omni for retail stores, call centers, and marketing
- Oversaw product vision and technology roadmaps, working with leaders to determine business needs and executing high-performing solutions
- Directed modernization of legacy stores technology and processes, including introducing a high conversion experience platform, Omni-payments, omnichannel point of commerce for 1150 stores, and high availability applications and infrastructure management
- These implementations successfully supported 100k employee associates nationwide
- Led digital experience solutions including mobile commerce $2B omni experiences
- Implemented new omnichannel POS / Returns system across 20,000 registers, supporting $16B in sales
- Managed next-gen technologies, such as Amazon returns, e-signs, self-service kiosks, associate mobility and productivity apps, ML-enabled flows for merch receive, BOPUS, etc
- Managed the overhaul of the payment system to handle increased transaction load
- Modernized Kohl’s employee experience to focus on efficiencies, reduced friction, process automation, and improved system support
- These enhancements directly translated into hundreds of millions in savings and increased revenue
- Developed a comprehensive technology strategy that created a best-in-class consumer and employee experience
- Led companywide initiatives, including Innovation Labs, an award-winning loyalty program, global resource management, and saved millions of dollars with process automation initiative
- Successfully re-platformed the IT department to modernize it and implement SaaS and cloud platforms
- While developing cloud native applications, migrated 110 legacy applications to GCP, resulting in a significant cost reduction of IT footprint
- Led a team of 450 people globally and established offices in India and Poland
- Areas of management included engineering and architecture, product and program management, devops and production support
- Managed a budget of $120M in OPEX and CAPEX
Sr. Director, Technology
Redbox by Verizon
01.2011 - 01.2013
- Managed a portfolio of all application development and integration efforts for creating streaming services and physical disks
- Transitioned two organizations into a single IT team using agile methodology across 27 teams and 15 vendors
- Led the program office for all business and technical tracks of the joint venture
- Managed system analysis and solution architecture for complex system integrations across two companies to create a single user experience
- Partnered with leadership and stakeholders to create requirements and a forward-looking roadmap
- Managed vendors and created exceptional customer experience by implementing integrated offerings across digital and physical venues
- Developed a single methodology of agile software delivery
Director, Strategic Initiatives
Macy’s Inc.
01.2006 - 01.2011
- Successfully drove the definition and prioritization of key strategies for the creation of an Omnichannel retail strategy, contributing to $3B growth of macys.com in 2 years
- Responsible for leading multi-channel marketing CRM and search tools, mobile commerce and in-store technology digital transformation
- Managed e-commerce enhancements for advanced product discovery through macys.com, including rich media and CMS platforms, finders and guides, and brand and specialty shops
- Led teams of technology professionals to develop and manage an omnichannel in-store experience for customers and employees
- Improved site conversion and vendor co-op program, whose results were identified as a critical vehicle to deliver the highest customer experience improvement by Foresee and the highest percent improvement by Forrester Research in 2009
- Managed email marketing segmentation and data enrichment solutions
Technical Program Manager
Sun Microsystems
01.2001 - 01.2006
- Recruited to manage timelines and functional specifications (PRDs) for Sun web and social properties: Developer Forums, Customer Registration, blogs.sun.com, customer user groups and demonstrations, and site search
- Drove end-to-end programs, including marketing, infrastructure, engineering, and support activities
- Led all aspects of program management, including roadmaps, project plans, deliverables, schedules, and communication
- Partnered with various business units to translate business requirements into functional specifications and engineering deliverables
Education
Master’s Degree - Applied Technology in Gerontology
University of Southern California
01.2025
Bachelor’s Degree -
University of San Francisco
01.1998
Skills
- Digital Transformation
- ECommerce and Omnichannel
- Technology Strategy & Vision
- Martech and Loyalty Programs
- Innovation at Scale
- Global Team Leadership
- Agile Methodology
- Award-Winning Mobile Apps
- IPO Experience
- Best in Class D2C / Call Center Management
- Budget Optimization and Mgmt
- Culture Transformation
- Process Optimization with AI and Automation
- Vendor Rationalization and Mgmt
- Product Mgmt and Roadmaps
- Omni POS, Returns and Payments
- Cloud and System Modernization
- Employee Experience Optimization
- IT Systems, Support and Security Management
Certification
- Certified PMP, Project Management Institute, 2005
- Berkeley Project Management Certification with Distinction, The University of California, 2004
Patents
- Marenitch, Klarissa 2019, United States. US20190113349A1, Systems and Methods for Autonomous Generation of Maps
- Marenitch, Klarissa 2016, United States. US20160283925A1, Omni-Channel Shopping and Mobile Payment System
Timeline
Chief Information and Technology Officer
Leaf Home Solutions
12.2022 - Current
Global CIO
Hippo Enterprises
01.2021 - 01.2022
Global CIO
Anaplan
01.2019 - 01.2020
SVP, Technology (Connected Experiences)
Kohl’s Department Stores
01.2013 - 01.2019
Sr. Director, Technology
Redbox by Verizon
01.2011 - 01.2013
Director, Strategic Initiatives
Macy’s Inc.
01.2006 - 01.2011
Technical Program Manager
Sun Microsystems
01.2001 - 01.2006
Master’s Degree - Applied Technology in Gerontology
University of Southern California
Bachelor’s Degree -
University of San Francisco
- Certified PMP, Project Management Institute, 2005
- Berkeley Project Management Certification with Distinction, The University of California, 2004
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