Ruth Maldonado-Nyathi
Marketing Manager
Sunrise,Florida
Summary
Qualified Marketing Executive with strong foundation in ecommerce marketing, driving successful campaigns and enhancing online presence for various brands. Proven track record in developing and implementing strategies that increase customer engagement and sales. Demonstrated proficiency in SEO and data analytics to optimize marketing efforts and achieve business goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
EBG
10.2021 - Current
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Managed marketing budgets efficiently, allocating resources towards high-impact initiatives that delivered measurable results.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
Marketing Manager
EBG
10.2019 - 09.2021
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Created promotional calendars outlining key events, promotions, and product launches throughout the year.
- Managed email marketing campaigns to drive revenue growth and customer engagement.
Marketing Coordinator
EBG
10.2018 - 09.2019
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents, and creative material distribution.
Website Coordinator
EBG
07.2017 - 09.2018
- Implemented A/B testing strategies to increase conversion rates on key landing pages.
- Collaborated with cross-functional teams to develop engaging marketing campaigns for the website.
- Utilized project management tools to track progress on multiple assignments while meeting strict deadlines consistently.
- Managed content updates for website, ensuring accuracy and relevance to target audience.
- Developed training materials for internal staff members to update the website efficiently and accurately.
Marketing Manager
Medivance Billing
01.2017 - 05.2017
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Education
Master of Science - Entertainment Business
Full Sail University
Orlando, FL11.2011
Bachelor of Arts - Advertising
University of Puerto Rico
Carolina, PR05.2009
Skills
- Strategic planning
- CRM management
- Marketing analytics
- Cross-functional collaboration
- Channel marketing
- E-commerce strategy
- Staff management
- Digital marketing
- Project management
- KPI tracking
Certification
- Google Ads Certification – Google.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
Languages
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Travel & Hospitality
Technology
Timeline
Senior Marketing Manager
EBG
10.2021 - Current
Marketing Manager
EBG
10.2019 - 09.2021
Marketing Coordinator
EBG
10.2018 - 09.2019
Website Coordinator
EBG
07.2017 - 09.2018
Marketing Manager
Medivance Billing
01.2017 - 05.2017
Bachelor of Arts - Advertising
University of Puerto Rico
Master of Science - Entertainment Business
Full Sail University
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