Cherie Desai
New York,NY
Summary
A player-coach leader in how to tell a story when persuading brands to elevate their customer experience across digital touchpoints. Passionate about helping teams optimize for excellence and understanding people and motivations to find unexpected trends that brands can capitalize on.
Overview
11
11
years of professional experience
Work History
Senior Director, Brand Strategy
Nativo
02.2022 - Current
- Revamped consumer forecasting practice to inform clients across B2B Tech, Health, Travel, Auto, CPT/Retail, and Finance about future business trends.
- Restructured and managed Nativo Strategy team to oversee all pitches for managed service revenue, optimizing workflows and advancing the consultative aspect in brand strategy implementation as well as written/visual idea presentation.
- Mentored new Strategists and served as the company's representative to senior members of client teams
- Led cross-functional initiatives for Sales org teams, including launch of Sales Enablement program and introduction of new products and strategies such as the predictive technology - SPARC.
- Managed end-to-end process of creating proprietary research, customer journey mapping, and positioning for all Insights product
Director of Insights
Nativo
10.2021 - 02.2022
- Delivered business landscape, customer behavior, and sentiment insights to clients via reports leveraging a comprehensive range of research sources - 1st and 3rd party as well as proprietary.
- Enabled synergy between the Insights function and Brand Strategy to generate revenue through data-driven brand building solutions.
Director of Brand & Content Strategy
Nativo
12.2020 - 10.2021
- Recruited and trained Brand Strategists to quarterback pre-sales lifecycles with Sales/CS, Content, Planning, Research & Analytics teams.
- Implemented vertical expertise for Health, Auto, B2B Tech, Finance, and Travel sectors while incorporating content best practices and data-driven insights.
- Executed virtual Creativity Programs for 3 internal teams, utilizing Design Thinking processes.
Associate Director, Brand Strategy
Nativo
04.2019 - 12.2020
- Collaborated with global brand clients and agencies on challenges like rebranding, PR efforts, expanding audiences.
- Led a team of 4 Sales Planners overseeing both proactive and reactive revenue generation.
- Partnered with Marketing to create compelling Nativo brand content and establish thought leadership through website, bylines, events, and webinars.
- Sourced new content opportunities by leveraging consumer insights, such as Purpose Branding and Emotional Messaging.
Associate Director, Marketing
Forbes
03.2016 - 03.2019
- Secured $12MM across Dell, Microsoft, Cole Haan, Macallan, Infiniti, SyneosHealth, and Nationwide pitches.
- Ideated on growth opportunities for 30 Under 30, SportsMoney, and ForbesWomen franchises.
- Researched (conducted focus groups) and prototyped innovative subscription, “finance for families” as new revenue stream.
Senior Integrated Marketing Coordinator
The Wall Street Journal
09.2013 - 03.2016
- Developed data-driven proposals to position WSJ as the leading media partner in the Business & Finance category, encompassing print, events, mobile & social platforms, insights analysis, video production, and custom content.
- Collaborated with Ad Ops, Edit, Sales, Product and Strategy teams.
Education
B.A. With Honors in English -
Wake Forest University
North Carolina05.2013
Skills
- Team Leadership
- Creativity and Innovation
- Project Management
- Efficient Operations
- Brand Positioning & Storytelling
- Go To Market Strategy
Timeline
Senior Director, Brand Strategy
Nativo
02.2022 - Current
Director of Insights
Nativo
10.2021 - 02.2022
Director of Brand & Content Strategy
Nativo
12.2020 - 10.2021
Associate Director, Brand Strategy
Nativo
04.2019 - 12.2020
Associate Director, Marketing
Forbes
03.2016 - 03.2019
Senior Integrated Marketing Coordinator
The Wall Street Journal
09.2013 - 03.2016
B.A. With Honors in English -
Wake Forest University
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