Shawn Heitz
Digital Marketing Specialist
Seattle,WA
Summary
Three years of agency experience, covering a wide range of verticals and practice areas including analytics and PPC.
As a Digital Strategy Analyst I filled gaps in our team skillsets as it evolved, serving as a both a digital strategy generalist and specializing in both Local Search and Technical SEO.
Motivated to provide clear value and a unique contributor to my clients and teammates, I worked closely with our strategists as well as led solo initiatives and presentations.
Versatility, stewardship, and being a valued member of the "brain trust" are aspects I take great pride in and strive to grow at.
Overview
3
3
years of professional experience
Work History
Digital Strategy Analyst
Wheelhouse DMG
Seattle, WA
06.2018 - 08.2021
- Implemented on-page and other front-end aspects of client websites on WordPress, Kalio, and Magento platforms
- Performed Technical SEO audits on client websites up to enterprise-level, delivering prioritized lists of technical issues and coordinating with stakeholders and project teams to formulate action plans to address and monitor
- Led Local SEO initiatives to maximize impact of platforms such as Google My Business using a continually expanded and refined list of tactics
- Monitored performance for client websites and a range of other digital campaign types including conventional SEO, SEM, Social, and Local SEO via Google Analytics and other platforms
- Delivered monthly performance reporting and analysis to client stakeholders, using custom Google Data Studio dashboards
- Compiled and analyzed search landscape data for direct and indirect competitors to identify key gaps or striking distance optimization candidates to inform client content strategies
- Coordinated with other practice teams to deliver on a wide range of digital strategies, including analytics and tagging, web development
- Evaluated changes in Google Search algorithms and impact on client performance and strategies
- Managed Googles and Bing Ads PPC campaigns, improving how we looked at client search landscapes by connecting the agency's SEO and PPC strategies
- Collaborated well with strategists, practice leads, and client stakeholders as well as demonstrated an ability to "figure it out" when facing unknowns and a knack for problem-solving and thinking outside the box
Education
No Degree - Computer Science
Lower Columbia College
Longview, WASkills
Search Engine Optimization
Timeline
Digital Strategy Analyst
Wheelhouse DMG
06.2018 - 08.2021
No Degree - Computer Science
Lower Columbia College
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