Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Adam Wieczner

Adam Wieczner

New York

Summary

Dynamic marketer with a proven track record of fostering collaboration and driving results across diverse teams and clientele. Skilled in crafting strategic marketing plans that resonate with target audiences while leveraging strong problem-solving abilities to overcome challenges and seize opportunities. Known for clear communication and leadership, consistently building cohesive teams that excel in fast-paced environments. Passionate about creating impactful marketing campaigns that elevate brand presence and engage customers effectively.

Overview

14
14
years of professional experience

Work History

Marketing Manager – Partnerships & Events

Beam Suntory
09.2019 - Current
  • Built and managed $10M+ annual marketing and events budget across full spirits portfolio in New York.
  • Developed and executed strategic brand partnerships with the New York Yankees, Mets, Knicks, Brooklyn Mirage, AEG/Bowery Presents, Seaport at Pier 17, Live Nation, NYWFF, and more.
  • Negotiated and activated multi-million-dollar sponsorships across sports, music, and lifestyle events to drive consumer engagement and brand growth.
  • Scoped, managed, and evaluated 15+ agency partners to execute large-scale activations (e.g., Jim Beam Garden, Maker’s Mark Camper, House of Suntory Yatai).
  • Led cross-functional collaboration with Brand Marketing, Field Marketing, PR, Legal, Procurement, and Commercial Sales to ensure partnership strategies aligned with business impact.
  • Oversaw post-event recaps, KPIs, and insights to optimize ROI and amplify earned media.

Operations Manager

Sourced Craft Cocktails
03.2019 - 09.2019
  • Launched NYC market operations and built partnerships with William Grant, Tito’s, and Pernod.
  • Managed strategic relationships, client activations, and on-premise events to increase brand visibility.
  • Oversaw local operations, event logistics, and people management.

Senior Market Manager

Cathead Distillery
01.2016 - 03.2019
  • Built brand presence through strategic partnerships with on- and off-premise accounts across two markets.
  • Drove 30% YOY growth by leveraging Nielson/Mark Brown data to guide marketing and sales strategy.

Stage Manager (Partnerships & Events)

SXSW Music Festival
01.2014 - 04.2017
  • Coordinated with national touring acts, promoters, and venues to execute large-scale music events.
  • Managed 20,000-capacity outdoor stage, ensuring seamless event logistics and cross-team execution.

Film Marketing Coordinator

Austin Film Festival
08.2015 - 12.2015
  • Developed and executed marketing partnerships with 75+ community organizations to promote 180 films.
  • Secured sponsorships, ad sales, and ticketing partnerships, managed interns for marketing distribution.

Sales Executive

C.H. Robinson
11.2012 - 04.2015
  • Built client partnerships through consultative sales and strategic account planning.
  • Negotiated service agreements, collaborated with internal pricing teams, and developed new business.

Marketing & Promotions Associate

Saga Communications (STAR 102.5)
01.2012 - 12.2012
  • Produced and executed live broadcasts for sports teams and major concerts.
  • Managed social media campaigns, photography, and video for promotional events.

Education

Mini MBA - Marketing

Mark Ritson
06-2025

B.S. - Industrial Technology – Management & Engineering

Iowa State University
01.2009

Skills

  • Partnership development
  • Marketing campaign management
  • Partnership marketing
  • Brand development
  • Creative direction
  • Project management

Awards

2025 HOW Award – Better Together Winner (H1 Gov Ball)., 2024 BSI Q2 Execution Award – On-Premise Large Format (MNY Toki Row Expansion)., 2023 BSI Q2 Execution Award – Non-Premise Small Format (MNY Laphroaig Tartan Week)., ACHA League Champion – Iowa State Hockey (2006–2007).

Timeline

Marketing Manager – Partnerships & Events

Beam Suntory
09.2019 - Current

Operations Manager

Sourced Craft Cocktails
03.2019 - 09.2019

Senior Market Manager

Cathead Distillery
01.2016 - 03.2019

Film Marketing Coordinator

Austin Film Festival
08.2015 - 12.2015

Stage Manager (Partnerships & Events)

SXSW Music Festival
01.2014 - 04.2017

Sales Executive

C.H. Robinson
11.2012 - 04.2015

Marketing & Promotions Associate

Saga Communications (STAR 102.5)
01.2012 - 12.2012

B.S. - Industrial Technology – Management & Engineering

Iowa State University

Mini MBA - Marketing

Mark Ritson

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