Caroline Walsh
Chicago,IL
Summary
Caroline is a results-driven marketing and communications professional with 10 years of experience in content development, social media, event management, and project execution. Skilled at crafting clear, engaging messaging and building strong networks, she combines creativity with organizational strength to lead teams and deliver impactful campaigns. Recognized for thriving in fast-paced, deadline-driven environments, she consistently produces high-quality work that elevates brand presence and engagement.
Overview
13
13
years of professional experience
Work History
Director of Marketing
Livingstone Partners
08.2022 - 08.2025
- Published deal announcements to highly curated global contact lists, ensuring timely and targeted communication to key stakeholders.
- Designed and produced social media graphics to support deal announcements, thought leadership, and campaigns across LinkedIn and other platforms.
- Managed a team of six international marketing professionals, leading weekly calls to drive collaboration and alignment across Livingstone’s 13 global offices.
- Developed and optimized Google Ads campaigns while monitoring performance through Google Analytics to enhance digital reach and engagement.
- Optimized existing content for SEO by conducting thorough keyword and industry research, enhancing organic search visibility.
- Compiled and presented monthly marketing reports analyzing campaign performance and engagement data for leadership.
- Organized and facilitated quarterly marketing meetings with senior executives to align strategy, share results, and set priorities.
- Produced and distributed mid-year and year-end marketing reports and collateral to highlight achievements and strengthen brand visibility.
- Partnered with senior bankers to create and publish thought leadership pieces, positioning the firm as an industry leader.
- Led the end-to-end redesign and launch of the company website, overseeing strategy, vendor management, and execution.
- Maintained and updated company website content to ensure accuracy, relevance, and brand consistency.
Content and Marketing Specialist
Acuity International
11.2021 - 08.2022
- Developed content strategies and managed editorial calendars for product and solution-focused marketing materials for all of Acuity’s social media accounts and Acuity’s partner company, Owl Cyber Defense Solutions.
- Analyzed, monitored, and evaluated marketing and communications efforts for effectiveness.
- Drafted and edited press releases and blog posts for Acuity’s three business units.
- Developed and executed an internal communications strategy that engaged and informed internal audiences with a clear narrative.
- Created content calendar for, assembled, and deployed Acuity Insights, an e-newsletter distributed to 3,000+ employees monthly.
- Created graphics and audience metrics for social media ads and tracked analytics.
- Created content and updated information for our corporate website and the internal website in alignment with the organization's marketing strategy.
- Oversaw branding, advertising, and promotional campaigns.
Marketing & Communications Manager
TMA
09.2018 - 11.2021
- Executed the developed marketing plan and ensured all TMA branding standards were met, maintaining a clear and consistent tone across all communications channels.
- Created social media content and a social media calendar while ensuring all areas of social and digital media were maintained as an effective marketing and communications tool.
- Proofed the Journal of Corporate Renewal, the official publication of TMA, published nine times a year.
- Created a content calendar for, assembled, and deployed the TMA Weekly Report, an e-newsletter distributed to 9,000+ members weekly.
- Designed and managed all email communications sent to the membership regarding conferences, awards, and general announcements.
- Wrote, edited, and distributed news releases, media advisories, and marketing materials for campaigns, creating copy with the appropriate tone and voice.
- Developed and proofread written communications, including internal news articles, blogs, presentations, talking points, video scripts, etc.
Account Manager
Blast! Marketing
05.2017 - 02.2018
Media Relations Manager
Fantem Technologies
09.2015 - 05.2017
Online Sales Executive
GrubHub, Inc.
08.2012 - 09.2015
Education
B.A. - Communications, Spanish
University of Arizona
Tucson, AZSkills
- Microsoft Word
- Excel
- PowerPoint
- Cision
- Google Analytics
- Sprout Social
- WordPress
- Hootsuite
- Salesforcecom
- Constant Contact
- HubSpot
- Canva
Timeline
Director of Marketing
Livingstone Partners
08.2022 - 08.2025
Content and Marketing Specialist
Acuity International
11.2021 - 08.2022
Marketing & Communications Manager
TMA
09.2018 - 11.2021
Account Manager
Blast! Marketing
05.2017 - 02.2018
Media Relations Manager
Fantem Technologies
09.2015 - 05.2017
Online Sales Executive
GrubHub, Inc.
08.2012 - 09.2015
B.A. - Communications, Spanish
University of Arizona
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