Cassie Crespo
Summary
Adept at leading creative and strategic initiatives, I significantly enhanced cross-functional collaboration and resource efficiency at OFF BASE. My expertise in project management and people management, alongside a proven track record with brands like The CW, has driven successful outcomes in high-stakes environments. My approach ensures optimal project delivery and budget management, showcasing a blend of hard and soft skills.
Overview
13
13
years of professional experience
Work History
DIRECTOR – CREATIVE SERVICES
OFF BASE
12.2022 - Current
- Designed and implemented a cross-functional infrastructure, prioritizing creative production, resource allocation efficiencies, and collaboration across departments.
- Implemented ClickUp Best Practices by building project plan templates capturing key milestones and deliverables.
- Spearhead end-to-end procurement processes, driving creative pricing initiatives, and ensuring optimal resource allocation for successful project outcomes.
- Manage a team of three designers and two video editors, ensuring all tasks are on schedule and on brief.
- Oversee and maintain relationships with partner agencies and freelancers, managing all deliverables and invoices against milestones.
- Managed budgeting and financial planning processes for the organization.
SENIOR MANAGER – BRANDED ENTERTAINMENT
THE CW
11.2017 - 06.2022
- Led the development, production, and execution of branded content across The CW’s platforms, collaborating with partners like Warner Bros, Universal Pictures, and Disney, ensuring high-quality deliverables.
- Established and managed budgets, timelines, and delivery specs for over 400 pieces of content annually, optimizing resource allocation and project outcomes.
- Oversaw in-house and external production resources, ensuring quality control and timely delivery, while serving as the main communication point between clients and internal teams.
- Served as the main point of communication between the client and internal teams, relaying all deliverables and associated feedback to the editing teams.
MANAGER – TV, FILM & DIGITAL SERIES
THE MARKETING ARM
05.2014 - 11.2017
- Led collaborations with major networks, production companies, agencies, and creatives to carve out product integration opportunities across TV, film, and the OTT landscape.
- Initiated an internal production calendar that detailed all project needs, and clearly defined roles and responsibilities.
- Identified growth trends and applied key insights to enhance business development strategies across targeted verticals.
- Generated quarterly reports, decks, and sizzle reels showcasing agency activities and best outcomes.
BUSINESS DEVELOPMENT COORDINATOR
CASHMERE AGENCY
02.2013 - 05.2014
- Formalized program briefs, detailing all roles and responsibilities for all committed deliverables across Creative PR, and Marketing departments
- Marketing campaigns centered on musical and cultural influencers such as Snoop Dogg, Dam Funk, YG and Macy Gray
- Provided direct support to the VP of Business Development in the creation, negotiation, and execution of digital and live-event sponsorships for tentpole events such as SXSW
- Identified, tracked, and delegated all new business opportunities among business development team
BRANDING ASSOCIATE
STAMPEDE MGMT
07.2012 - 02.2013
- Collaborated with agencies to develop cross-promotion opportunities for music artists such as Snoop Dogg, Riff Raff and Macy Gray
- Interfaced with artist management to compose artist bios, music video treatments and social media copy to communicate the brands of emerging artists
Education
BACHELOR OF ARTS - Psychology
UCLA
06.2010
Skills
- People management
- Project management
- Organizational development
- Budget management
- Vendor relationship management
- Cross-functional coordination
- Project development
- Resource allocation
- Video production oversight
References
References available upon request.
Timeline
DIRECTOR – CREATIVE SERVICES
OFF BASE
12.2022 - Current
SENIOR MANAGER – BRANDED ENTERTAINMENT
THE CW
11.2017 - 06.2022
MANAGER – TV, FILM & DIGITAL SERIES
THE MARKETING ARM
05.2014 - 11.2017
BUSINESS DEVELOPMENT COORDINATOR
CASHMERE AGENCY
02.2013 - 05.2014
BRANDING ASSOCIATE
STAMPEDE MGMT
07.2012 - 02.2013
BACHELOR OF ARTS - Psychology
UCLA
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