CHARLOTTE TOMIC
MIAMI BEACH,FL
Summary
Results-oriented public relations/marketing executive with more than 25 years of extensive accomplishments in marketing communications, media relations, crisis management, strategic and creative marketing, professional association management, teaching and public affairs. Former president of New York Women in Communications, the premiere association for professional communicators in all industries and sponsor of the Matrix Awards Media Superstar: Since 1999, I served as a key media strategist and tactician at a top 10 international marketing communications company in New York for a variety of national and international clients. Presently running my own small virtual PR agency in Miami Beach working on corporate, author, healthcare and non-profit accounts.
Overview
27
27
years of professional experience
Work History
President
Tomic Communications
02.2006 - Current
- Presently working with colleagues in New York consulting for a variety of non-profit and corporate accounts, including:
- American Medical Women’s Association
- Vaughn College
- Miami Dade Smart Lighting Partners
- Cytovia Therapeutics (biotech)
- NAMI/Miami
- Institute for the Study of Global Antisemitism and Policy
- Thriving Mind South Florida
- Key Clubhouse
- HistoryMiami Museum (with M. Network agency)
- Certified Financial Planner Board, positioning interview with Eleanor Blayney on CNBC-TV and with the Diane Rehm Show.
- Legacy Foundation
- World Society for the Protection of Animals
- SpayFirst!
- LeRoy Neiman
- Medical Academy Charter School (MACS)
- NBI Health
- DORO
- Economist Intelligence Unit, the world's leading resource for economic and business research, forecasting and analysis
- World Society for the Protection of Animals, global non-profit umbrella organization for all national and international animal welfare groups.
- Marine Corps Scholarship Foundation – non-profit that seeks donors for college scholarships for children of Marines and Navy corpsmen
- Miami Beach Community Health Center
- Brooklyn Autism Center-unique non-profit providing one-on-one education for children with autism
- Genesis Medicus - medical M&A corporation based in New Jersey
- Eva Ritvo, MD and Debra Luftman, co-authors of The Beauty Prescription: The Complete Formula for Looking and Feeling Beautiful – handled major publicity, executive visibility and media training for these doctor-authors. Results included local, regional and national placements including Better TV, CW network, all local broadcast affiliates, major magazines including Ocean Drive, Vive Magazine, speaking opportunities, consideration for reality TV series, radio programs, and much more
- Pippa Lister, President, Synergy Matchmaking, local tv, national radio and print coverage
- Club MOM – a new concept for moms of all types to network, get fit, learn new skills and pamper themselves
- Sikhs for Justice – a human rights non-profit based in New York
- Global Policy Solutions – a think tank in Washington DC led by Dr. Maya Rockeymoore, an authority on healthcare policy, Social Security, diversity and civil rights issues
- Intercultural Open University – an international charitable education foundation dedicated to social change
- Partners for Self Employment, non-profit micro loan organization – arranged for coverage in local media including WLRN and South Florida Times
- Franklin Reider, restauranteur, author of WINES OF PASSION: THE BEST OF SOUTH AMERICA
- MediZine Inc., publisher of consumer health care information – arranged interviews with Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York Post, minMedia, The Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others. Secure major feature in the Stamford Advocate as lead story in the business section of the CT daily.
Media Relations Manager, Worldwide Media Practice
GolinHarris
01.1999 - 01.2006
- Worked with major national and international brands, including L'Oreal, the University of Phoenix, Unilever, Sprint, Special Olympics and many more.
- Supervised teams of account executives to write strategic memorandums, maximize publicity, provide pitch strategies, organize time management, and provide strategic direction, manage budgets for clients in all industries for all offices nationally/globally.
- Researched, recommend and media train spokespersons.
- Continued to nurture relationships with key members of the media.
- Created partnerships to expand business for clients.
- Sold the agency and brought in new accounts.
- Attended 27 pharmaceutical marketing presentations at conferences for many major new product launches and promotional events directed to physicians and nurse practitioners.
- Attended training seminars for speakers of the major pharmaceutical companies, including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
- Consistently think 'out of the box' to win new accounts and maintain existing accounts. Client roster include: Foxtons, L’Oreal, University of Phoenix, Wachovia, Direct Energy, L’Oreal, Prevacid, The American Association of Pharmaceutical Scientists, Miami Project to Cure Paralysis, Special Olympics, Toyota, TNS, Pediatrix Physician Group, Amgen, Young Audiences New York, USPS, Points of Light Foundation, Sprint, Unilever, others.
- After September 11th, assisted in promoting the United Way and New York Community Trust's September 11th Fund to the national press.
- Activities have encompassed branding initiatives, public relations, executive visibility, special events, advertising, Internet promotion and collateral material development.
Education
MBA - Marketing
St. John's University
B.A. - English
Queens College
Skills
- Leadership team building
- Organizational leadership
- Strategic planning
- Operational excellence
Affiliations
- New York Women in Communications, Inc., President, 1997-98
- New York Women's Agenda, Board member
- Miami Beach Chamber of Commerce, Member
- American Cancer Society, Board and Chair, Queens Tobacco Control Task Force, 1982-95
- American Lung Association, Board member, 1992-1996
- Services for the UnderServed, Board member
- Queens Chamber of Commerce, Chair, Communications Committee
- PRSA, Exec. Committee, Educational and Cultural Organization Section
- American Cancer Society, Volunteer
- Deadline Club, Judge
- Newswoman’s Club of New York, Judge, 2005
- Miami Jewish Museum, Docent
- PageTurner Awards, Judge
Timeline
President
Tomic Communications
02.2006 - Current
Media Relations Manager, Worldwide Media Practice
GolinHarris
01.1999 - 01.2006
MBA - Marketing
St. John's University
B.A. - English
Queens College
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