Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Becky Ruden

San Rafael,CA

Summary

Data-driven product leader who excels in collaborating with cross-functional teams to deliver high impact results. Consistent track record of successfully managing large-scale projects, implementing strategic initiatives, and driving efficiency improvements within the organization.


Skilled at fostering an inclusive work environment, mentoring team members, and cultivating strong stakeholder relationships. Strong communication and problem-solving abilities, with a focus on innovation and exceeding customer expectations.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Group Manager, Product Management

Adobe
02.2024 - Current
  • Lead team of product managers responsible for driving revenue through consumer subscription plans and integrated campaigns.
  • Collaborate with marketing, UX, and engineering to define product requirements, prioritize features, and deliver seamless user experience.
  • Results: Oversaw 40+ product releases resulting in 10% YoY increase in ARR.
  • Results: Rolled out mobile component optimizations on 50+ pages resulting in 5% increase in interaction rate.
  • Results: Lead project to reinvent navigation, homepage, and merchandising experience on Adobe.com to increase user task completion rate by 25%.

Sr. Manager, Product Management

Adobe
01.2023 - 01.2024
  • Managed team of product and SEO managers responsible for driving Adobe.com roadmap to acquire new customers.
  • Oversaw unbranded and branded SEO plans for Creative Cloud photography, video, design, 3D and generative ai categories.
  • Results: Rolled out new Creative Cloud marketing pages globally resulting in 10m annual recurring revenue.
  • Results: Developed migration strategy for 1m+ global pages to new CMS; delivered migration on time and budget.
  • Results: Increased organic unbranded search traffic YoY by 10% for photography, 5% for video, 5% for design, 40% for 3D, and 75% for gen AI.

Principal Product Manager

Adobe
05.2020 - 12.2022
  • Managed team responsible for driving web strategy for Adobe XD with focus on conversion rate optimization and growth.
  • Developed and executed product roadmaps for multiple digital products, collaborating with cross-functional teams to ensure alignment with business goals.
  • Results: Implemented trials with payment modal resulting in 2m annual recurring revenue.
  • Results: Stood up new content hub of product tutorials resulting in 8% increase in repeat monthly active users.

Sr. Manager, Content Strategy

Adobe
02.2019 - 04.2020
  • Managed team responsible for developing new content marketing website to attract qualified prospects and raise brand awareness of Adobe XD.
  • Analyzed market trends, SEO opportunities, and consumer insights to inform content strategy and enhance brand positioning.
  • Results: Attracted 3m visitors in first year through organic search; delivered bi-weekly newsletter to 500K subscribers.
  • Results: Captured position 1-3 in Google for top 15 target keywords for web design tools.

VP Marketing & Communications

California College of the Arts
08.2015 - 01.2019
  • Responsible for brand and enrollment marketing to attract incoming undergraduate and graduate students through owned, earned, and paid media channels.
  • Responsible for crisis communications and PR to safeguard brand reputation and integrity.
  • Results: Built and managed a 12-person marketing & design team from the ground up.
  • Results: Led college’s highly complex website redesign project, inclusive of new brand identity resulting in 10% YoY increase in traffic.
  • Results: Onboarded Hubspot to activate college's first inbound marketing campaigns resulting in 5% more qualified traffic.

Executive Editor, Physics

Pearson
08.2011 - 07.2015
  • Developed 6 million dollar product line using customer, sales, and marketing insights. Owned roadmap and acquired new subject matter experts for authorship.

Senior Acquisitions Editor

Flat World Knowledge
11.2010 - 07.2011
  • Developed 13 new open-source products for higher ed markets. Negotiated complex contracts, owned product roadmap and brand story.

Acquisitions Editor, Biology & Biotechnology

Pearson
01.2008 - 10.2010
  • Developed products for higher education markets and supervised subject matter experts, editors, media producers, project and production managers.

Market Development Manager

Pearson
12.2006 - 12.2007
  • Conducted over 40 in-depth customer interviews, 20 focus groups, 6 marketing forums, and 5 class tests to inform product development.

Education

BA - Political Science & English Literature

University of Iowa
07-1996

Skills

  • Software as a Service (SaaS)
  • Analytics
  • A/B testing
  • Growth
  • Agile
  • Systems thinking
  • SEO and content strategy
  • UX and information architecture
  • Complex problem solving
  • Mobile optimizations
  • B2C and B2B web marketing

Certification

Certified Agile Leader – Scrum Alliance, Septemeber 2024

UX Certification – Nielsen Norman Group, September 2021

Agile Certification – Atlasssian Jira, October 2020

Product Manager Certification – Product School, October 2020

Timeline

Group Manager, Product Management

Adobe
02.2024 - Current

Sr. Manager, Product Management

Adobe
01.2023 - 01.2024

Principal Product Manager

Adobe
05.2020 - 12.2022

Sr. Manager, Content Strategy

Adobe
02.2019 - 04.2020

VP Marketing & Communications

California College of the Arts
08.2015 - 01.2019

Executive Editor, Physics

Pearson
08.2011 - 07.2015

Senior Acquisitions Editor

Flat World Knowledge
11.2010 - 07.2011

Acquisitions Editor, Biology & Biotechnology

Pearson
01.2008 - 10.2010

Market Development Manager

Pearson
12.2006 - 12.2007

BA - Political Science & English Literature

University of Iowa

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