Summary
Overview
Work History
Education
Skills
Certification
Timeline
Barista

Kayla Martin

Digital Marketing Manager
Fort Lauderdale,FL

Summary

Creative and energetic marketing professional with diverse expertise in boosting organizational, product, and brand awareness through innovative paid and organic marketing strategies. Skilled team leader adept in planning and directing logistics for projects and events to increase sales, expand presence, and ensure quality customer service and output.

Overview

1
1
Certification
1
1
year of post-secondary education
9
9
years of professional experience

Work History

DIGITAL MARKETING MANAGER

Pr.Business
Boca Raton, FL
03.2020 - Current
  • Defined and implemented paid media marketing strategies, executed cross-functional media plans for several company product lines, managed and achieved KPI goals with a budget of $4 million per year.
  • Developed & managed multi-product, multi-channel media programs, including project planning, execution, and reporting, while transitioning the company's product lines and structure from 100% cold calling to a fully integrated lead generating and E-commerce digital marketing structure with increased revenue of 200%.
  • Coordinated with sales, branding, content, and web to improve marketing results by analyzing marketing metrics and creating reports.

DIGITAL MARKETING MANAGER

SA Marketing
Boca Raton, FL
01.2019 - 03.2020
  • Managed and directed a team of 4 marketers on marketing strategies while assisting with creating and executing marketing copy, graphics, videos, emails, and promotions for all marketing needs that align with the digital marketing strategy.
  • Coordinated with the managers of other company departments to ensure proper execution of all marketing needs (graphics, video, website management, landing pages, and marketing).
  • Designed and implement paid and organic marketing strategies across various platforms, including Google, Facebook, Instagram, Bing, Pinterest, Snapchat, LinkedIn, and email platforms.
  • Educate and manage client relations for 30 businesses in conjunction with growing revenue by an average of 60% for several clients.
  • Create and analyze marketing KPI reports, progress presentations, training guides, and other supporting documents needed for client and marketer education.
  • Strategize, create, and implement company growth processes with the CEO, President, COO, and co- managers.

MARKETING SPECIALIST TEAM LEAD

NEWSMAX MEDIA
Boca Raton, FL
03.2017 - 01.2019
  • Drive strategic direction through cross-functional collaboration with the CEO, marketing department, and advertising department to develop marketing material, code, execute and schedule HTML-based emails to a population of 6M+ subscribers.
  • Innovated and created digital marketing strategies to increase subscriber rate and drive revenue via newsletters and supplements.
  • Managed, trained, and instructed a team of 5 individuals and coordinated and distributed daily job tasks required by each employee.
  • Directed performance reviews quarterly, conducted interviews, and trained all new hires.
  • Marketing Strategies Social Media Management Google Adwords Certified Data Analysis Relationship Building Project Management Budget Administration Communication & Negotiation Problem Solving.

CUSTOMER SERVICE ASSOCIATE

Kayla Martin, TEKSYSTEMS
Fort Lauderdale, FL
03.2016 - 01.2017
  • Expanded awareness via meetings and relationship building with hiring managers, consultants, and school personnel to market information regarding services and value.
  • Increased the consultant cohort and grew an extensive network of IT specialists by examining competitors to identify weak areas, which facilitated exceptional customer service through word of mouth awareness strategies.

TEAM LEAD

URBAN PLANET
Sunrise, FL
03.2013 - 08.2014
  • Increased sales by 30% via strong marketing, customer service strategies, and the coordination of merchandise/visual displays throughout the store.
  • Enhanced store products' marketing through the guidance and supervision of 12 sales associates and collaborative partnerships with the assistant manager and general managers.

MARKETING CONSULTANT

NABHOOD
Ft. Lauderdale, FL
08.2010 - 12.2010
  • Coordinated logistics for the annual conference serving 345 national and international student attendees.
  • Ensured successful outcomes by overseeing the full scope of administrative and marketing functions, including creating marketing materials, social media content, negotiating with vendors/guest speakers, building/maintaining business relationships, and managing database of all potential attendees, hotel owners, and guest speakers.

MARKETING MANAGER

KENTUCKY FRIED CHICKEN/PIZZA HUT/Q.F.S. ENTERPRISES, Philipsburg
08.2008 - 07.2010
  • Boosted company presence and improved sales through the development and execution of innovative marketing strategies, including special promotions, publicity materials, radio/television advertisements, and event coordination.
  • Heightened brand awareness and increased customer traffic by 50% via the creation of promos and marketing materials.

Education

MBA - Marketing

Nova Southeastern University
Davie, FL
01.2017 - 05.2018

Skills

    Marketing Strategies

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Certification

Google Certified

Timeline

Google Certified

07-2021

DIGITAL MARKETING MANAGER

Pr.Business
03.2020 - Current

DIGITAL MARKETING MANAGER

SA Marketing
01.2019 - 03.2020

MARKETING SPECIALIST TEAM LEAD

NEWSMAX MEDIA
03.2017 - 01.2019

MBA - Marketing

Nova Southeastern University
01.2017 - 05.2018

CUSTOMER SERVICE ASSOCIATE

Kayla Martin, TEKSYSTEMS
03.2016 - 01.2017

TEAM LEAD

URBAN PLANET
03.2013 - 08.2014

MARKETING CONSULTANT

NABHOOD
08.2010 - 12.2010

MARKETING MANAGER

KENTUCKY FRIED CHICKEN/PIZZA HUT/Q.F.S. ENTERPRISES, Philipsburg
08.2008 - 07.2010

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Kayla MartinDigital Marketing Manager