Emily Kernell
Houston,TX
Overview
5
5
years of professional experience
Work History
Marketing and Communications Coordinator
Rice University
10.2024 - 04.2025
- Updated and regulated the Rice University admissions blog for blog posts, photos and captions.
- Created and published social media content for the Rice University admissions Instagram, Facebook and X pages.
- Created 10+ blog and social media posts per month.
- Analyzed and compared different schools to inform future marketing campaign strategies.
- Analyzed social media performance data to identify areas for improvement and optimize future strategies.
- Collaborated with admissions counselors to ensure consistent messaging across all marketing channels.
SEO Specialist
OuterBox
08.2023 - 09.2024
- Optimized website content for 18+ clients by analyzing search engine patterns to direct online placement of keywords, internal linking, backlink building, schema markup and other on-site and backend content.
- Analyzed industry trends using tracking tools such as Google Analytics, BrightEdge, Advanced Web Ranking, CallRail and others to identify opportunities for improving website performance in organic search results.
- Participated in weekly team meetings with other SEOs, Paid Search Specialists and Content Optimization Specialists to offer insights into how SEO can help reach a clients desired business objectives.
- Created Content Guides for all 18+ clients which detailed to copywriters an outline of what kind of content to include on new and existing pages, and provided a structure of how to format that content.
Digital Marketing Intern
INDOOR MEDIA
01.2023 - 05.2023
- Conducted thorough research on current discount trends and utilization to continuously optimize advertising strategies
- Developed captivating social media content tailored to the restaurant industry, encompassing diverse cuisines
- Created email marketing campaigns to instruct clients on using the social media content to increase customer engagement and retention
- Researched AI image generators and created images with relevant text prompts for email marketing campaigns
Assistant Supervisor / Retail Cashier
FESTIVAL OF THE ARTS / PAGEANT OF THE MASTERS
06.2021 - 09.2022
- Led the transaction and promotion of merchandise onsite
- Managed the operational aspects of booth opening and closing
- Demonstrated strong organizational skills, attention to detail and high standards of service while managing the shop
Public Relations Assistant, Student Government Association
CHAPMAN UNIVERSITY
07.2021 - 04.2022
- Created and maintained social media editorial calendar to promote SGA activities
- Edited flyers and designed social media graphics highlighting SGA events
- Tracked project deliverables and assigned new project requests
- Provided data-driven recommendations to improve Chapman SGA Instagram content strategy by analyzing account performance and conducting a competitive review of other universities' SGA Instagram accounts
Digital Communications & Public Relations Intern
CADENCE BANK
06.2020 - 09.2020
- Developed social media posts to promote educational digital content, new hires and company awards, and to manage negative feedback on changes in branch hours
- Provided best-practice recommendations on user-generated content for social media
- Developed multidimensional communications plan to celebrate Cadence Bank's 10-year anniversary, targeting employees, customers and local communities
- Created tip sheet to prepare subject matter experts for radio and podcast interviews
- Researched and organized media lists within Muck Ruck public relations platform
Education
B.A. - Public Relations & Advertising
CHAPMAN UNIVERSITY
Orange, CA05.2023
Skills
- Microsoft Office: Word
- Microsoft Office: Excel
- Microsoft Office: PowerPoint
- Microsoft Office: Outlook
- Google Suite
- InDesign
- Canva
- Internal communications
Timeline
Marketing and Communications Coordinator
Rice University
10.2024 - 04.2025
SEO Specialist
OuterBox
08.2023 - 09.2024
Digital Marketing Intern
INDOOR MEDIA
01.2023 - 05.2023
Public Relations Assistant, Student Government Association
CHAPMAN UNIVERSITY
07.2021 - 04.2022
Assistant Supervisor / Retail Cashier
FESTIVAL OF THE ARTS / PAGEANT OF THE MASTERS
06.2021 - 09.2022
Digital Communications & Public Relations Intern
CADENCE BANK
06.2020 - 09.2020
B.A. - Public Relations & Advertising
CHAPMAN UNIVERSITY
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