Swati Dayal
Naperville,Illinois
Summary
A data-driven, and results-oriented leader with in-depth experience in marketing, sales, business development and strategy, portfolio strategy, and customer experience management. Proven aptitude in business transformation, process improvement, change management and innovation for organizational success and competitive growth. Enhanced skills through executive education programs from Harvard Business School and MIT Sloan School of Management. Active member of non-profit organizations including, 1871 (Mentor/Advisor), American Marketing Association (Volunteer Member) and Century Farm Neighborhood Association (Board Member).
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Director, Portfolio and Product Marketing
SPINNAKER SUPPORT
01.2022 - 01.2023
- Oversaw GTM strategy, portfolio rationalization, monetization, and market research for consulting, technical support and managed services to drive business transformation
- Designed and managed marketing plan, portfolio insights, and strategic positioning for multiple software technologies including Oracle, SAP, Microsoft, and Salesforce
- Performed portfolio assessment and analysis to add new cybersecurity services, identified potential opportunities for service delivery automation and acquisitions in technical support space
- Served as market intelligence center for defining buyer personas, maintaining competitive intelligence, economic and market trends, and managing analyst relations
- Executed new portfolio messaging and positioning including content creation for sales enablement, digital campaigns, press relations, media relations, analyst relations, and events
- Instituted best practices for marketing and portfolio management, including agile methodology and automation in collaboration with senior leadership.
Director, Platform and Services Marketing-Retail Solutions
JOHNSON CONTROLS
01.2021 - 01.2022
- Led marketing for digital retail operating platform, AI/IoT technologies, and cloud-based SaaS applications and services
- Aided with digital business transformation, including developing and executing marketing strategy, branding, and go-to-market plans
- Directed new strategic messaging and brand architecture across solution launches, sales enablement and training materials, events, press, and analyst relations globally
- Served as market intelligence center for defining buyer personas, maintaining competitive intelligence, economic and retail trends, and managing analyst relations
- Executed on voice of customer and customer satisfaction surveys to drive strategic insight for solution development, business process improvement and customer experience management.
Director, Global Services Marketing
MOTOROLA SOLUTIONS
01.2019 - 01.2021
- Managed marketing for cybersecurity services, network services, LMR services, software and video services, and training
- Developed and led team of solution and product marketers and drove global and regional marketing initiatives
- Designed, managed, and executed external launch plans, including messaging for events, communications, press relations, and analyst relations
- Directed creation of thought leadership content, including whitepapers, videos, case studies, and client presentations for strategic themes of cybersecurity, emergency and disaster response, cloud-based as-a-service solutions, analytics, and automation
- Supervised cross-functional collaboration for digital marketing initiatives, including website transformation, social media, and digital campaigns
- Aided with transformation of $2B managed and professional services business, including developing and executing marketing strategy, strategic messaging, and go-to-market plans
- Led corporate messaging and branding for services business to align and integrate with overall company strategy
- Oversaw marketing for acquisition of cybersecurity business.
Senior Manager, Solutions and Product Marketing-Retail Solutions
JOHNSON CONTROLS
01.2017 - 01.2019
- Drove execution of AI/cloud-based SaaS solutions and professional services for retail industry, including developing marketing strategy, strategic messaging, and go-to-market plans
- Formulated and executed sales enablement, training, and communication strategy
- Developed competitive analysis and sales collateral, including case studies, videos, and client presentations
- Conceptualized marketing initiatives with strategic business alliances, including Google and Facebook
- Developed, managed, and executed external launch and announcement plans, including messaging for events, press relations, and analyst relations
- Aided with digital marketing, social media, and campaign planning initiatives
- Played key role in planning and executing customer advisory boards.
Global Portfolio Marketing Leader, Global Technology Services
IBM
01.2010 - 01.2017
- Collaborated with business unit (IT-as-a-Service, Network Services, Workplace Services, Mobility Services, Security Services, Integrated Communications Services), including developing marketing strategy, strategic messaging, and go-to-market plans
- Initiated digital marketing, social media initiatives, and campaign planning
- Created sales collateral, including whitepapers, case studies, client references, videos, and client presentations
- Developed, managed, and executed external launch and announcement plans, including messaging for events, press relations, and analyst relations
- Created sales tools and offers
- Conceptualized and executed marketing communications and seller enablement programs, including executive-level newsletters, blogs, and education programs
- Created marketing initiatives and joint-value propositions with business alliances
- Oversaw global business partner marketing, including executive-level communications, web content syndication, and education programs
- Led programs across industry enablement, asset translation management, and client success stories
- Oversaw cross-brand messaging for sports and entertainment solutions, managing 12 business units and 10+ strategic alliances for implementation of solutions, including cloud and Watson analytics
- Led portfolio marketing for acquisition of major cloud and managed services business
- Received internal excellence awards in 2012, 2013, 2015, 2016, and 2017 for contribution towards $16B book of business.
Area Credit Manager, Mortgages
CITIBANK N.A.
01.2007 - 01.2010
- Approved loans to individuals and small businesses, including comprehensive analysis of international/domestic credit markets
- Oversaw credit underwriting for residential/commercial loans and optimized delinquency
- Recognized with 'Shooting Star' award for outstanding contribution in Q1 2008 and Q1/Q2 2009.
Relationship Manager, Business Banking Group
CITIBANK N.A.
01.2005 - 01.2007
- Sold and marketed business loans/fund-based and non-fund-based facilities to small and medium enterprises, acquiring new customers
- Administered credit underwriting and process, delinquency, and vendor management
- Managed process audits and client servicing and formulated and executed key marketing initiatives.
Education
M.B.A. - Finance & Marketing
FORE SCHOOL OF MANAGEMENT
New Delhi, IndiaB.E. - Electronics & Telecommunications
PUNE UNIVERSITY
Pune, IndiaWebsites
Certification
- DIGITAL MARKETING INSTITUTE – AMERICAN MARKETING ASSOCIATION, 2024-01-01
- MIT SLOAN EXECUTIVE EDUCATION, 2021-01-01
- HARVARD BUSINESS SCHOOL EXECUTIVE EDUCATION, United States, 2023-01-01
- HARVARD BUSINESS SCHOOL EXECUTIVE EDUCATION, United States, 2022-01-01
- HARVARD BUSINESS SCHOOL EXECUTIVE EDUCATION, United States, 2021-01-01
Other Positions
- 1871, Chicago, Illinois, Mentor/Advisor
- American Marketing Association, Chicago, Illinois, Volunteer Member
- Century Farm Neighborhood Association, Naperville, Illinois, Board Member
Timeline
Senior Director, Portfolio and Product Marketing
SPINNAKER SUPPORT
01.2022 - 01.2023
Director, Platform and Services Marketing-Retail Solutions
JOHNSON CONTROLS
01.2021 - 01.2022
Director, Global Services Marketing
MOTOROLA SOLUTIONS
01.2019 - 01.2021
Senior Manager, Solutions and Product Marketing-Retail Solutions
JOHNSON CONTROLS
01.2017 - 01.2019
Global Portfolio Marketing Leader, Global Technology Services
IBM
01.2010 - 01.2017
Area Credit Manager, Mortgages
CITIBANK N.A.
01.2007 - 01.2010
Relationship Manager, Business Banking Group
CITIBANK N.A.
01.2005 - 01.2007
M.B.A. - Finance & Marketing
FORE SCHOOL OF MANAGEMENT
B.E. - Electronics & Telecommunications
PUNE UNIVERSITY