Andrew Medina

As a Social Media Manager/Contnt Creator, my primary responsibility is managing and creating content for the J.League (Japanese Professional Football League) International social media accounts. I develop monthly content schedules, brainstorm engaging content ideas, write captions, edit graphics, produce video content for reels, and provide voiceovers. My role also includes covering and updating social media channels for weekly matchdays as well as keeping track of analytics via monthly reports.

Managed on- and off-premise sales, tastings, staff training, and brand activations across 45 accounts in Southern California. Successfully secured 10 new placements within the first three months of employment, driving growth and expanding market presence.

As a Brand & Community Coordinator I was tasked with nurturing and cultivating grassroots initiatives, with a heavy focus on supporter culture. On the ground level I was very involved with our supporters to aid in initiatives they brought to the club. Everything from helping out with large scale art installations, to tending to their needs during matches, to coordinating travel meet-ups, bar parties and much more. I helped with creating events like our week-long Jersey launch instillation that included various themed nights with art, yoga, live music and retail all while engaging our broad group of partners. I was responsible for coordinating with traveling fans that would come to our stadium by working with our security staff to facilitate safe and cohesive entry. I was also in charge of building our web of bar partners throughout Southern California. This required working hand in hand with one of our biggest partners, Heineken, to establish a broad network of places for fans to congregate and watch LAFC games. Being a force for good in our local communities was also a big function of my role. I took trips to schools with LAFC players and staff to hand out shoes to underprivileged teens and helped with starting our LAFC Food Delivery Service. This was an initiative I coordinated during COVID to utilize our bar and restaurant partners in feeding essential workers, heroes and families in need, directly from our local communities.

Served guests at this high-paced fine-dinning restaurant. Position required extreme attention to detail and extensive menu knowledge. Deep knowledge of spirits as well as being able to create custom drinks for clients was a necessity as well. Maintained the the highest of cleanliness quality control at all times.

Responsible for supporting 50 accounts throughout Los Angeles. Support includes creating large scale activations, sampling’s and staff trainings. Along with basic account support, KPI’s include acquiring menu, well and new placement at both on and off premise. To date I have built successful relationships with distributors, buyers and accounts with a focus on the Westside of Los Angeles. Both sales and menu placements have increased across all accounts.

As part of this start up soccer media agency I wore many hats. I was Co-editor in which I curated culturally relevant stories and content for our online magazine. Produced, created and worked as on air host for our radio show. Co produced and wrote scripts or various videos from unboxings to mini documentaries as well as interviews with players or artists. Also helped create large scale activations with various brands and teams including adidas, Nike, Puma, Manchester City, Real Madrid and Chivas de Guadalajara.

Responsible for supporting 30 accounts throughout Los Angeles via consumer samplings, activations and large scale events in collaboration with other Bacardi brands. During my tenure I have secured one hundred percent menu placement while building fruitful relationships with accounts and consumers alike.

Part of the weekend crew that was responsible for making craft cocktails at this extremely fast-paced bar. Regularly hit sales of 20,000 per night with four bartenders. High-level multi-tasking and the ability to work under pressure was key to this position