Greg Wold
VP Marketing For Toppers Pizza
Madison
Summary
Visionary marketing leader with a proven track record of driving brand growth, customer engagement, and revenue for iconic brands such as Jimmy John’s Gourmet Sandwiches, Jersey Mike’s Subs, Duluth Trading Company, Buffalo Wild Wings, Wisconsin Cheese, and Scott’s Miracle-Gro. Passionate about leveraging consumer insights, data-driven strategies, and innovative approaches to build customer-centric brands in the fast-casual and QSR space. Expertise in leading cross-functional teams, developing high-impact marketing campaigns, and fostering community connections through local store marketing.
Overview
25
25
years of professional experience
Work History
VP Marketing
Toppers Pizza LLC
10.2020 - Current
- Spearheaded brand repositioning efforts using extensive consumer research, uniting stakeholders, franchisees, and the Board of Directors around a refreshed vision
- Achieved 47% AUV growth over three years, increasing from $798,744 to $1,171,869 through strategic marketing initiatives
- Launched the company's first loyalty program, growing membership to 490,000 and boosting order frequency by 22%, ranking in the top 75% of QSR pizza chains
- Increased digital sales to over 77% of total revenue and optimized ROAS to exceed $7.00
- Drove new customer acquisition to 18% per campaign using first-party data and refined digital media targeting
- Rebuilt and scaled LSM initiatives post-COVID, fostering strong community ties and driving local traffic
- Established a cadence for menu innovation, increasing pizza sales by 24% in 2024 through LTOs and new product
- Reported directly to the Founder/CEO and served as a key member of the Executive Team driving overall company strategy
Partner, Director of Consumer Brands
Shine United
06.2019 - 07.2020
- Developed a long-term strategic vision for expanding agency capabilities and building partnerships with leading consumer brands
Partner/Owner, Account Director
Planet Propaganda
01.2011 - 01.2019
- Led strategic repositioning for Jersey Mike’s Subs, driving AUV growth from $540,000 to $820,000, increasing aided awareness from 14% to 48% and delivering Same Store Sales and Transaction growth that outperformed the fast-casual industry from 2014–2019
- Created integrated campaigns that elevated consumer engagement and market share for Duluth Trading Company, Scotts Miracle-Gro, Buffalo Wild Wings, and Polaris
- Grew agency revenue by 30% annually, building and formalizing strategic, digital, and production methodologies
Group Account Director
Shine United
01.2008 - 01.2011
- Strategically repositioned Wisconsin Cheese, boosting brand impressions by 85% and awareness by 21%
- Designed integrated campaigns for Discover Card, Orvis, and Jones Soda
Brand Manager
Planet Propaganda
01.2000 - 01.2008
- Established 'Freaky Fast' as the growth position for Jimmy John’s Gourmet Sandwiches, expanding the brand from 28 to over 800 stores
- Collaborated with Intelligentsia Coffee’s CEO to position the brand as a leader in the Third Wave coffee movement, revamping its visual identity and marketing
Education
Music Performance, English Literature
Concordia College
Moorhead, MNSkills
- Brand Repositioning
- Consumer Insights
- Integrated Marketing Campaigns
- Digital Marketing
- Data Analytics
- Loyalty Programs
- CRM Strategies and Management
- Local Store Marketing
- Team Leadership and Mentorship
- Content Strategy and Creative Direction
Accomplishments
- Grew multiple QSR and fast-casual brands through strategic insights, customer engagement, and digital transformation.
- Demonstrated expertise in product innovation, LTO strategy, and data-driven marketing to increase sales and drive traffic.
- Successfully managed multimillion-dollar budgets and agency partnerships to deliver high-ROI campaigns.
- Proven leadership in mentoring high-performing teams and fostering a culture of collaboration and accountability.
Timeline
VP Marketing
Toppers Pizza LLC
10.2020 - Current
Partner, Director of Consumer Brands
Shine United
06.2019 - 07.2020
Partner/Owner, Account Director
Planet Propaganda
01.2011 - 01.2019
Group Account Director
Shine United
01.2008 - 01.2011
Brand Manager
Planet Propaganda
01.2000 - 01.2008
Music Performance, English Literature
Concordia College
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