Summary
Overview
Work History
Education
Skills
Technology And Platforms
Select Accomplishments
Professional Statement
Timeline
Frank Bianco

Frank Bianco

Pembroke Pines

Summary

Dynamic marketing leader with over 30 years of experience in building and scaling brands through high-impact digital strategies. Expertise in driving online growth for multiple brands by aligning creative direction, paid media, SEO, and content strategies to enhance visibility, engagement, and sales. Proven track record of blending brand storytelling with performance marketing to deliver measurable ROI for e-commerce and retail brands. Committed to leveraging innovative approaches to elevate brand presence and achieve strategic business objectives.

Overview

39
39
years of professional experience

Work History

Director of Marketing, PR & Special Projects

Mobility City Holdings, Inc.
01.2020 - Current
  • Lead marketing for a national multi-location brand, building and executing campaigns that doubled system-wide revenue.
  • Manage brand positioning, content creation, paid search, and organic strategies across web, social, and email—delivering high-intent traffic and increased conversions.
  • Develop creative assets, from product photos and lifestyle imagery to videos, brochures, and ad creatives.
  • Implement e-commerce best practices for online service booking and retail sales, improving customer acquisition and lifetime value.
  • Partner with owners to align local and national strategies, ensuring brand consistency across multiple channels.
  • Took this franchisor from 10 to 60 showrooms and from $2,000,000 to $50,000,000 in revenue.

Founder, Marketing Strategy & E-Commerce Projects

Frank Bianco Inc, Clickshopping.com, International Microtech
01.2000 - 12.2019
  • As a pioneer in digital marketing I established several successful businesses by identifying market needs and developing innovative solutions.
  • Established multi-brand digital marketing programs for clients in retail, fashion, and lifestyle sectors.
  • Managed eCommerce storefronts using Instacart, relying on SEO, Google Ads and eBay optimizing product listings, creative, and user experience for increased sales. Incorporated Shopify and WooCommerce when they became relevant.
  • As Agency for Scruby’s BBQ, I helped this restaurant grow revenue from $860,000 to $2,800,000 in 4 years via menu optimization and marketing.
  • Built and executed email/SMS marketing automation that increased repeat purchase rates by up to 35%.

Founder/President/CMO

Elexis Corporation
01.1987 - 12.1999
  • I built a team to create products and market brands based upon advances in technologies.
  • Skills: sales & manufacturing management, trade shows, brand strategy, promotion, leadership, strategic and annual business plans.
  • Products manufactured: pulse monitors, blood pressure monitors, pedometers, massagers, electric fence and other pet products.
  • Product distribution included the US, Europe & Japan.
  • I sold my interest in the business in 1999.

Education

MBA - Marketing & Finance

Fairleigh Dickinson University

BS - Mechanical Engineering

Manhattan University

Skills

  • Digital Marketing & Growth Strategy
  • Brand Positioning & Storytelling
  • Paid advertising strategy
  • SEO strategy implementation
  • Content strategy development
  • Improving sales conversion strategies
  • Automated email and SMS campaigns
  • Multi-brand coordination skills
  • Analytics, Reporting & ROI Optimization
  • Online marketing strategies
  • Strategic planning
  • Project planning
  • Professional networking

Technology And Platforms

  • Shopify
  • WooCommerce
  • Google Ads
  • Meta Ads Manager
  • TikTok Ads
  • Klaviyo
  • Mailchimp
  • Canva
  • Adobe Creative Suite
  • Google Analytics
  • SEMrush
  • Hootsuite
  • Later
  • Zapier

Select Accomplishments

  • Drove multi-brand growth: Managed concurrent campaigns for multiple retail and e-commerce brands, optimizing each for unique audiences while leveraging cross-brand synergies.
  • Boosted conversions: Implemented CRO best practices that increased online sales by 20–40% for various brands.
  • Built brand visibility: Launched integrated social, influencer, and paid campaigns that significantly expanded brand reach.
  • Scaled content output: Developed scalable content calendars and asset libraries to streamline creative production for multiple brands.

Professional Statement

I specialize in driving growth with data-driven digital strategy to grow brands. Whether it’s nuts and bolts digital marketing, defining a unique voice for a fashion label, optimizing the customer journey, or running cross-platform ad campaigns, I focus on turning clicks into phone calls, and loyal customers.

Timeline

Director of Marketing, PR & Special Projects - Mobility City Holdings, Inc.
01.2020 - Current
Founder, Marketing Strategy & E-Commerce Projects - Frank Bianco Inc, Clickshopping.com, International Microtech
01.2000 - 12.2019
Founder/President/CMO - Elexis Corporation
01.1987 - 12.1999
Manhattan University - BS, Mechanical Engineering
Fairleigh Dickinson University - MBA, Marketing & Finance