Frank Bianco
Pembroke Pines
Summary
Dynamic marketing leader with over 30 years of experience in building and scaling brands through high-impact digital strategies. Expertise in driving online growth for multiple brands by aligning creative direction, paid media, SEO, Pmax, and content strategies to enhance visibility, engagement, and sales. Proven track record of blending brand storytelling with performance marketing to deliver measurable ROI for e-commerce and retail brands. Committed to leveraging marketing research to test innovative approaches and achieve strategic business objectives.
Overview
39
39
years of professional experience
Work History
Director of Marketing, PR & Special Projects
Mobility City Holdings, Inc.
01.2020 - Current
• Took this franchisor from 10 to 60 showrooms and from $2,000,000 to $50,000,000 in revenues.
• I lead marketing for a national multi-location brand, building and executing campaigns that doubled system-wide revenue every year.
• Manage brand positioning, content creation, paid search, and organic strategies across web, social, and email, delivering high-intent traffic and increased conversions.
• Develop creative assets, from product photos and lifestyle imagery to videos, brochures, and ad creatives.
• Implement e-commerce best practices for online service booking and retail sales, improving customer acquisition and lifetime value.
• Partner with owners to align local and national strategies, ensuring brand consistency across multiple channels.
Founder, Marketing Strategy & E-Commerce Projects
Clickshopping.com, International Microtech
01.2000 - 12.2019
• As a pioneer in digital marketing, I identifyed client needs and developed innovative solutions based on analytics and trend analysis.
• Clients included: Mazda Motors Digital, Dish Network, AAMCO, and FastSigns, along with a variety of small clients.
• Established multi-brand digital marketing programs for clients in retail, fashion, and lifestyle sectors.
• Managed eCommerce storefronts using Instacart, relying on SEO, Google Ads and eBay optimizing product listings, creative, and user experience for increased sales. Incorporated Shopify and WooCommerce when they became relevant.
• Built and executed email/SMS marketing automation that increased repeat purchase rates by up to 35%.
• Client example: Agency for Scruby's BBQ. I helped this restaurant grow revenue from $860,000 to $2,800,000 in 4 years via menu optimization and brand marketing.
Founder/President/CMO
Elexis Corporation
01.1987 - 12.1999
• I built a team to create products and market brands based upon advances in technologies.
• Skills: sales & manufacturing management, trade shows, brand strategy, promotion, leadership, strategic and annual business plans.
• Products manufactured: pulse monitors, blood pressure monitors, pedometers, massagers, electric fence and other pet products.
• Product distribution included the US, Europe & Japan.
• As CEO/CMO, grew Elexis to 12 managers, and 350 manufacturing employees.
• I sold my interest in the business in 1999.
Education
MBA - Marketing & Finance
BS - Mechanical Engineering
Skills
- Digital Marketing & Growth Strategy
- Brand Positioning & Storytelling
- Paid advertising strategy
- SEO strategy implementation
- Content strategy development
- Improving sales conversion strategies
- Automated email and SMS campaigns
- Multi-brand coordination skills
- Analytics, Reporting & ROI Optimization
- Online marketing strategies
- Strategic planning
- Project planning
- Professional networking
Technology And Platforms
- Shopify
- WooCommerce
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Klaviyo
- Mailchimp
- Canva
- Google Analytics
- Looker Studio
- SEMrush
- Hootsuite
- Later
- Zapier
Select Accomplishments
- Drove multi-brand growth: Managed concurrent campaigns for multiple retail and e-commerce brands, optimizing each for unique audiences while leveraging cross-brand synergies.
- Boosted conversions: Implemented CRO best practices that increased online sales by 20–40% for various brands.
- Built brand visibility: Launched integrated social, influencer, and paid campaigns that significantly expanded brand reach.
- Scaled content output: Developed scalable content calendars and asset libraries to streamline creative production for multiple brands.
Professional Statement
I specialize in driving growth with data-driven digital strategy to grow brands. Whether it’s nuts and bolts digital marketing, defining a unique voice for a fashion label, optimizing the customer journey, or running cross-platform ad campaigns, I focus on turning clicks into phone calls, and loyal customers.
Timeline
Director of Marketing, PR & Special Projects - Mobility City Holdings, Inc.
01.2020 - Current
Founder, Marketing Strategy & E-Commerce Projects - Clickshopping.com, International Microtech
01.2000 - 12.2019
Founder/President/CMO - Elexis Corporation
01.1987 - 12.1999
Manhattan University - BS, Mechanical Engineering
Fairleigh Dickinson University - MBA, Marketing & Finance