Accomplished in elevating brands and fostering robust client relationships. Successfully spearheaded strategic communications at the Massachusetts State House, resulting in enhanced public engagement. Expertise in digital marketing and crisis management. Leadership at Prime 1 Sports and Status Labs drove substantial business growth. Consistently achieved outstanding results through mastering the art of negotiation and the science of sales and account management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
DIRECTOR OF COMMUNICATIONS
MASSACHUSETTS STATE HOUSE
03.2024 - Current
Leading strategic communication efforts for Representative Jim O'Day, enhancing their public image and effectively conveying legislative initiatives
Managing media relations, securing positive press coverage, handling inquiries, and maintaining crisis communications to ensure public trust and engagement
Producing speeches, press releases, newsletters, and social media content to promote Representative O'Day’s activities and connect with constituents
Planning and executing public events, facilitating meaningful interactions between the Representative, community leaders, government officials, and advocacy groups
Leveraging expertise in digital marketing and strategic communication to increase outreach, foster relationships, and support policy initiatives
Leading social media strategy and engaging with constituents, expanding O'Day's digital presence, and strengthening public perception of his efforts in office
DIRECTOR OF CLIENT RELATIONS
PRIME 1 SPORTS
08.2023 - Current
Spearheaded the recruitment and representation of elite athletes, building strong relationships with players, coaches, families, and sports trainers
Traveled extensively to meet with top-tier talent, negotiating agreements and securing opportunities for athletes, resulting in signing multiple 3 and 4-star athletes
Developed and launched the Prime 1 Sports mission statement, emphasizing an athlete-centric approach and commitment to holistic development
Established a robust pipeline of brand partnerships, negotiating collaborations to enhance athlete branding and maximize opportunities for both parties
Guided families through crucial branding, marketing, and educational decisions, acting as a consultant and advisor for their athletic and academic futures
Led the development of the Prime 1 Sports website, ensuring alignment with organizational goals, values, and client commitments
Organized company meetings, outings, and maintained bi-weekly check-ins with athletes and families to ensure contract compliance and promotion of brand partners
HYBRID ACCOUNT MANAGER
Status Labs
04.2021 - 08.2023
Played a key role by overseeing key client accounts, cultivating strong and lasting relationships with clients, and spearheading the development and execution of digital marketing and reputation management strategies
Operated with a strong and ongoing focus on driving increases in online visibility and maximizing client satisfaction
Navigated the negotiation and closing of deals and agreements in communication with clients to meet and exceed their needs
Orchestrated all elements of the creation, development, and execution of successful campaigns to drive improvements in company growth
Searched for, identified, and acquired new clients while identifying and targeting businesses and individuals with online reputation management needs
Actively engaged in and facilitated client consultations to obtain a strong understanding of their objectives and challenges and led the development of tailored digital marketing solutions to meet their needs
Provided information and education to customers to showcase the value and benefits of the company’s services while improving brand sentiment and online visibility
Formulated and fostered close relationships with clients to generate and maximize satisfaction and retention by providing first-class customer service
Undertook and completed a wide variety of reputation management campaigns to enhance online visibility, brand sentiment, and client satisfaction
Conducted extensive analysis into campaign performance metrics and charted the preparation of data-driven reports for clients to highlight the effectiveness and ROI of implemented strategies
Partnered closely and collaboratively with internal teams to institute improvements in service offerings and create innovative solutions to meet clients’ evolving needs
Sold a total of $650,000 New Business and completed 24/25 campaigns successfully
ACCOUNT EXECUTIVE
Vettery
09.2019 - 08.2020
Led the development and growth of the sales pipeline for some of the fastest growing companies in tech, as well as identifying and converting leads by cultivating close business relationships
Ensured the delivery of a first-class client experience through multiple communication channels and maximized growth by closing deals
Functioned as a liaison between the customer and product teams and collaborated with the Marketing team to evaluate and assess sales and marketing strategies
Administered and coordinated all aspects of the sales cycle and performed a high volume of outbound sales calls to ensure success
Formulated and nurtured relationships and rapport with C-level decision makers to identify and meet their business needs with optimal solutions
Demonstrated a track record of success by closing over $140k in net sales, contributing to over $370k in total sales, and meeting and exceeding the monthly quota by 100%
ACCOUNT EXECUTIVE (ONBOARDING)
Vettery
04.2019 - 09.2019
Extensive efforts and operations in cultivating client relationships in previous role were recognized with a promotion to this position
Leveraged a warm lead from my previous role to deliver a consultative demonstration of the product to meet and exceed their needs and requirements
Carried out the distribution of interview requests to key candidates and provided in-depth information and education in response to their questions
Oversaw the organization, coordination, and facilitation of between 10 and 15 product demos per day, including activating a company on a demo to achieve client engagement with the platform during the meeting
Showcased substantial success by exceeding 100% of monthly quotas on a consistent and continuous basis
SALES DEVELOPMENT REPRESENTATIVE
Vettery
06.2018 - 04.2019
Served in an integral role by administering targeted outreach to potential clients through cold calling, emailing, and marketing
Performed extensive market research to prospect for, identify, and qualify potential customers using LinkedIn, ZoomInfo Crunchbase, and other sales tools
Undertook and completed a wide range of key sales activities, including engaging with 50 to 80 new accounts on a daily basis, resulting in the consistently surpassing of the monthly quota
Navigated the organization and facilitation of 41 meetings in a month, achieving a record-setting number of Marketing closes
ASSISTANT NEGOTIATOR
Midas Exchange
01.2017 - 06.2018
Closely collaborated and communicated with Account Management teams to provide support with daily operations for ten client accounts of different sizes while meeting client goals and maximizing profitability across cable, network, and sports buys
Carried out the organization and coordination of client scheduling requests and performed the monitoring of program content screenings and do not air lists
Cooperated effectively with vendors, AOR, and clients to administer added value executions and achieve maximum success
Led the creation, development, and execution of media buying strategies and navigated the negotiation of favorable terms with different media outlets
Oversaw the creation and preparation of the client deck while highlighting buy achievements for scatter and upfront proposals
Operated in a pivotal capacity by administering allocations for multi-brand and multi-demo pharmaceutical and automobile clients
ACCOUNT EXECUTIVE
Equipnet
10.2015 - 09.2016
Undertook and completed key activities related to client acquisition and management for pharmaceutical, biotech, chemical, ad consumer packaged goods corporations
Provided extensive assistance and support to clients in revolutionizing the way they administered surplus assets to achieve satisfaction
Achieved success by overseeing and executing account management and sales activities to close more than $240k in sales
Education
Bachelor of Science (B.Sc.) - Marketing
Sacred Heart University
Fairfield, Connecticut
Skills
Lead Generation
Team Leadership
Media Buying
Client Relationship Management
Client Needs Assessment
Campaign Management
Business Development
Negotiating
Strategy Development
Digital Marketing
Problem-Solving
Social Media
Reporting
Salesforce
DocuSign
ZoomInfo
Adobe Photoshop
Microsoft Office
Facebook Ads
Google Ads
Social Media Strategy
Crisis Management
Internal Communications
Multimedia storytelling
Media Relations
Influencer partnerships
Project Management
Content Development
Business Growth
Brand Messaging
Brand Management
Social media content development
Public relations
Public Speaking
Social Media Campaigns
Problem-solving aptitude
Customer Relationship Management (CRM)
Influencer partnerships
Project Management
Content Development
Business Growth
Brand Messaging
Brand Management
Social media content development
Public relations
Self Motivation
Goal Setting
Public Speaking
Social Media Campaigns
Problem-solving aptitude
Customer Relationship Management (CRM)
Certification
Digital Marketing in EU/Social Media and the European Economy – SHU Study Abroad
Hobbies and Interests
Golfing
Fitness
Music
Basketball
Soccer
Football
Reading
Boxing
Skiing
Traveling
DJ
Timeline
DIRECTOR OF COMMUNICATIONS
MASSACHUSETTS STATE HOUSE
03.2024 - Current
DIRECTOR OF CLIENT RELATIONS
PRIME 1 SPORTS
08.2023 - Current
HYBRID ACCOUNT MANAGER
Status Labs
04.2021 - 08.2023
ACCOUNT EXECUTIVE
Vettery
09.2019 - 08.2020
ACCOUNT EXECUTIVE (ONBOARDING)
Vettery
04.2019 - 09.2019
SALES DEVELOPMENT REPRESENTATIVE
Vettery
06.2018 - 04.2019
ASSISTANT NEGOTIATOR
Midas Exchange
01.2017 - 06.2018
ACCOUNT EXECUTIVE
Equipnet
10.2015 - 09.2016
Bachelor of Science (B.Sc.) - Marketing
Sacred Heart University
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