BRIANNA WORRELL

Energetically hardworking strategic and creative sales representative and marketing professional. Over five years of experience in digital and print marketing/ social media managing for companies including Palmbay, Independence Wine & Spirits, Shamrock Marketing, Apex Reality, Yellow Bloom LLC, Leo Weekly, University of Louisville, and 3 years of media managing for non-profits including BAYA (Beautiful As You Are) and Boys and Girls Club of Kentuckiana. Bilingual candidate with a Bachelor's degree (May 2021) in English and Spanish.

• Marketing & PR Coordinator, Metropolitan Pavilion, New York City, NY, 09/21, Present, Created strategic Marketing proposals and plans to increase overall attendance and support of the traveling show state to state., Edited website using Word Press, Elementor, & Table Press to update the site using our set branding archetypes., Updated all Social Media with creative content using Hootsuite., Used Adobe suites to create flyers, invitations, graphics, videos and animations., Established and maintained effective working relationships with clients, government officials, and media representatives and used these relationships to develop new business opportunities., Wrote interesting and effective press releases, prepared information for media kits and developed and maintained company internet web pages., Produced films and other video products, regulated their distribution, and operated film library.
• Marketing Coordinator, Shamrock Marketing, Inc., 01/20, 09/21, Used creative skills in graphic design, web design, film/photography editing to formulate and coordinate creative marketing content., Coordinated promotional activities and trade shows, working with developers, advertisers, or production managers, to market products or services., Successfully transitioned website platform from Wordpress to Squarespace, solely designed the entire site including implementing Ecommerce for an increase in international sales., Used Proficiency in Salesforce and Mailchimp to design and track email marketing/managing contact lists, etc., Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring marketing strategies.
• Vice President, University of Louisville, 08/15, 03/19, Head of all social media accounts, creating fliers, videos, and other marketing tools for promotional events., Handled a budget of over 100K and extended that budget by creatively crafting unique fundraising avenues and lucrative community collaborations which raised over 10k in donations., Led meetings, recorded meeting minutes, held briefings, and helped select the new President of the University of Louisville.
• Marketing & Program Coordinator, Boys & Girls Club of Kentuckiana, 12/17, 12/20, Created the Parkland Boys and Girls Club Instagram account and successfully garnered its first 100 followers., Planned, curated, promoted, and fundraised Parkland's first ever Art Show at the Tim Faulkner Art Gallery., Collaborated with high profile community figures and solicited donations for the event., Increased social media impressions and post interactions significantly., Created and led the Celebrations Committee for staff and student events.
• Editing & Promotional Intern, Leo Weekly, 01/20, 09/21, Worked closely with community figures to photograph, edit and craft highlights of local events., Translated key news stories from English to Spanish.