Andrew Russell

Responsible for all functions in Advertising, Marketing, Audience Development, and Digital.

• Achieved 50% growth in digital operating profit.
• Rebuilt circulation functions to focus on profitable audience development and reversed a 10% annual revenue decline.
• Delivered top-tier revenue comparisons against ING and MNAEA peers.

Led all operational functions for Advertising, Marketing and CyberInk LLC.

• Active member of Executive Team and Management Operating Committee (MOC).
• Co-Chaired MOC off-site planning sessions and led cross-departmental action teams to drive three key company initiatives; Digital services business plan, emerging audience outreach and expanded business and consumer reporting.

Led all operational functions for advertising and Marketing.

• Consistently produced revenue in the top tier of all Independent Newspaper Group benchmarks and Inland Cost and Revenue comparisons.
• Converted two person Marketing Services function into $350k revenue center through the development event marketing programs like the RockErie Music Awards. REMA was the catalyst for The Erie Times-News being selected as Editor & Publishers 10 newspapers that do it right for 2012.

Responsible for all functions of advertising Department including Sales and Production.

• Redesigned sales incentive structure saving the organization over $750K and aligned compensation appropriately with industry benchmarks.
• Reversed downward local advertising trends and produced year over year gains of over 10%.

Responsible for retail advertising department, national advertising department, market research, database marketing and new business development. Supervised 30 employees; 7 direct.

• Manged the creation and development of new products which generated in excess of $1 million in annual incremental revenue.
• Led efforts to reconfigure the non-subscriber distribution program which produced $100k in expense savings and an additional. $300k in revenue in its' first year.
• Developed and implemented a behavior-based performance management system across all unionized outside sales departments through quantifiable goals and quantifiable actions.
• One of ten employees selected to participate in the company's first management development program.

Responsible for the sales and marketing of the MPP and the following retail categories: food and drug, consumer electronics, office supply, home furnishings, home improvement and movies.

• Developed the newspapers' first Market Penetration Program, a state-of-the-art, non-subscriber delivery program distributed to 1.8 million households. The MPP launched in September of 2000 and in November of the same year generated $300K in revenue. The project earned the 2001 Knight Excellence Award.
• Grew revenue across all specified categories55in both the first and second year.

Responsible for retail major accounts and new all new business development. Supervised 9 employees.

• Designed and implemented a category-focused sales approach along with a revised incentive system.
• Exceeded revenue budget by 2%, despite losing the newspaper's number two department store, a $2.5 million account.

Supervised 10 employees in the regions fastest growing area.

• In less than four months, reversed a 15% below revenue budget trend to a 25% increase.

Accountable for $15 million in annual preprint revenue and $6.3 million in annual key account revenue.

• Achieved 1996 and 1997 revenue budgets.
• Designed and implemented a new preprint jacket program which generated over $100k in revenue and reduced production expense by $40K in its first year.

Responsible for the P&L management and sales teams of the Columbus, OH, Huntington, Charleston, and Parkersburg, WV markets. Responsible for the P&L management and sales efforts for all zoned products for Columbus, Cincinnati and Dayton, OH and Louisville and Lexington, KY markets.

• Exceeded 1994 president's club quota by more than 20%.
• Achieved the highest percentage of inventory sold and highest profit to revenue percentage for zone products in the Central Division in 1993.
• Achieved the highest revenue growth rate in the Cincinnati region for 1989, 1990,1991 and 1992.