Ambitious and creative sales and marketing professional possessing multifaceted experience and proven ability to maintain business relationships and increase organization revenue. Specializing in new business development, training in cross-functional teams, and educating healthcare professionals on up to date research and knowledge in applicable areas. A decisive leader, adept at achieving sustainable goals, and aligning organization standards and vision.
Overview
25
25
years of professional experience
Work History
Account Manager
Vascular Institute At Atlantic Medical Imaging
03.2021 - Current
Increased client satisfaction by building strong relationships and addressing their needs promptly.
Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Managed a diverse portfolio of accounts Wound Care, Podiatrists, Cardiologists, Dialysis Centers, and OBGYN's ensuring timely communication and effective problem resolution.
Increased revenue each quarter by 113% across all service lines
Developing business plan and sales strategy for the territory that aligns with the overall objectives of the Ambulatory Surgical Center.
Maintaining a clear understanding of target physician practice patterns, referrals, and overall patient base
Territory Manager, Senior Physician Liaison
PENNSYLVANIA VASCULAR INSTITUTE
10.2017 - 03.2021
Contribute to number #1 ranking out of 13 centers with 147% to plan for Peripheral Arterial Disease by implementation and maintenance of new and current business relations
Create and implement sales and marketing strategy for growth of vascular access and interventional procedures by initiating new business with potential referring physicians
Strategize and recruit sublease agreements with potential and current referring practitioners
Market and sell service of PADNet screenings in referring offices to screen patients for PAD, ultimately resulting in Ultrasound or Procedure
Cold call and face-to-face interactions to generate presence of business and services to extend across applicable regions
Responsible for building relationships with Cardiologists, Family Practice Physicians, Wound Care Centers, Skilled Nursing Facilities, Nephrologists, Podiatrists, and Vascular Surgeons
Maintenance of community outreach and education for patients and physicians on up to date research and data pertinent to Diabetes.
Manager of Training, Senior Physician Liaison
VASCULAR ACCESS CENTER
05.2010 - 10.2017
Possess keen awareness of territory, marketing factors, and competitive environment while effectively communicating knowledge to all applicable parties
Call points- Cardiologists, Wound Care Centers, Podiatrists, Primary Care Physicians, and Dialysis Units
Provided continuing education credit opportunities for Cardiologists, Wound Care Centers, Podiatrists, and Primary Care Physicians through facilitated educational presentations and talks
Primary educational outreach contact for referring physician offices
Responsible for training all trainees in the physician liaison sales and marketing role for PA, NJ, MD, DC, and CA
Creation and implementation of continued education and knowledge with staff and trainees through the use of presentations and onsite demonstrations
Preparation of all trainees to implement skills and knowledge on an independent basis in the field
Increase in new business development by negotiating contracts with new and current referring physicians including Interventional Radiologists, Interventional Cardiologists, and Vascular Surgeons.
Senior Sales Representative
SANOFI-AVENTIS
06.2007 - 04.2010
Earned #1 ranking in February 2008 for CVPC Phase 4 Metaphorph with a score of 96.56% with a class average of 90.08%
Ranked #2 out of 9 sales representatives in the Region, striving for #1 continuously
Exceeded issued quotas for private sales and sales of public sector
Outpaced and outperformed Region, Area, and Nation in Avapro/Avalide sales with STRONG growth trends throughout 2008
Increased Avapro/Avalide market share with the two largest providers (HBCBS and Caremark) and increased market share among competitors in class establishing Avapro/Avalide as #2 product in territory (4th in nation)
Promoter and educator of pharmaceutical drug Avapro/Avalide and Plavix to Cardiologists, Vascular Surgeons, Nephrologists, Endocrinologists, and Family Practice Physicians.
Provider Relations Representative
HORIZON NJ HEALTH
05.1999 - 03.2007
Awarded Outstanding Recruiter - New Physicians for the 2005 Campaign
Awarded Provider Relations of the Year for both 2004 & 2005
Exceeded and established new physician recruitment goals every year in territory resulting in over 140 new accounts throughout the Central/Southern New Jersey market
Interfaced with medical leadership on contract negotiations, network performance, and provider issues
Responsible for training new Provider Representatives on recruitment, retention, and education in their respective Physician communities.
Education
Bachelor of Arts - Liberal Studies
Rider University
PADNet Device -
Biomedix
Skills
Sales & Marketing
Territory Management
Physician Liaison Training
Market Research/Analysis
Customer Retention
PADNet Screenings
Post-Procedure Follow-Up Management
Team Management
Training and Development
Training in PA, NJ, MD, DC, CA
Physician Relations Management, Dialysis Management, and Wound Care Management as it pertains to specialized area of vascular disease such as PAD
Create, implement, and evaluate yearly/quarterly marketing plans, with a focus on corporate/company initiatives and continued growth
Sales Experience
1 ranking in Feb 2008 for CVPC Phase 4 drug with 96.56% score
2 ranking out of 9 for region in pharmaceutical sale of Plavix
Outstanding Recruiter Award 2005
Outstanding Provider Relations 2004 & 2005
Professional Highlights
Over 10 years experience as a Sales and Marketing focused Physician Liaison
Areas of Sales and Marketing Expertise: Interventional Radiology, Endovascular/Cardiology, Podiatry, Nephrology, Skilled Nursing Facilities, Primary Care, Wound Care
Personal Information
Title: Senior Healthcare Sales and Marketing Liaison
Timeline
Account Manager
Vascular Institute At Atlantic Medical Imaging
03.2021 - Current
Territory Manager, Senior Physician Liaison
PENNSYLVANIA VASCULAR INSTITUTE
10.2017 - 03.2021
Manager of Training, Senior Physician Liaison
VASCULAR ACCESS CENTER
05.2010 - 10.2017
Senior Sales Representative
SANOFI-AVENTIS
06.2007 - 04.2010
Provider Relations Representative
HORIZON NJ HEALTH
05.1999 - 03.2007
Bachelor of Arts - Liberal Studies
Rider University
PADNet Device -
Biomedix
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