Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Software
Timeline
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Brendan Darcy

Brendan Darcy

Product Marketing Manager
FL

Summary

I’m a versatile product marketer that can contribute at all stages of the acquisition funnel, with well-developed skills in customer research and testing, go-to-market strategy, content creation and project management. After 8 years working within agencies and startups, I've established myself as a safe pair of hands when faced with the ambiguity of launching new products while trying to scale efficiently.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

Product Marketing Manager

Springboard
San Francisco, CA
05.2021 - Current
  • Developed student personas based on interview research with students, alumni, competitor alumni and lost leads as well as analyzing acquisition journeys, sales calls, NPS surveys and review sites
  • Owned messaging frameworks, landing page design, copywriting and imagery for all B2C courses, feature launches and corporate partnerships
  • Design, implementation and analysis on A/B experiments across the website in partnership with paid media and product teams as well as external agency

Director of Marketing Campaigns

Spokenlayer
New York, NY
01.2018 - 04.2021
  • Led client relationships, content strategy, technical development and audio production across podcasts and voice skills for clients including Audible, General Mills, and TurboTax
  • Led go-to-market campaigns for podcasts and voice skills including landing pages, media strategy, negotiating with publishers as well as developing creative for audio, digital and paid social
  • Conducted listener surveys, analyzed listening patterns and platform reviews to inform content planning for audio experiences

Snr Account Manager

Wunderman Thompson
London
06.2016 - 11.2017
  • Go-to-market lead for Dream Team Fantasy Football Season Game with campaign messaging derived from customer data insights, signing up 3.2m players over two seasons
  • Developed and launched the shortened Dream Team “Weekender” to address season game churn, signing up over 1m players in one season
  • Integrated sportsbook into the Dream Team product ecosystem via targeted in-game promotions based on the users' team selections, time of day and time spent within the app

Advertising Agency Contract Positions

Multiple
01.2014 - 10.2018
  • Publicis Groupe, AUS: July - October, 2018
  • RAPP, UK : January - April, 2018
  • Atomic London, UK: November, 2017 - January, 2018
  • Seventy Agency Shanghai, CN: January - March, 2014

Education

BBA - Mass Communications

Queensland University of Technology
Australia
05.2001 -

Graduate Certificate - Creative Advertising

Queensland University of Technology
Australia
05.2001 -

Master of International Business -

Queensland University of Technology, Queensland
Australia
01.2020 - 12.2024

Skills

Customer interview & survey research

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Certification

Product Marketing Certification

Affiliations

Remarkable Startup Accelerator Program - Mentor

Adweek Executive Mentorship Program - Mentee

Software

JIRA, Asana, Airtable

Google Sheets/Docs/Slides, Keynote, Microsoft Suite

Figma

Wordpress, Storyblok, Unbounce

Timeline

Persona Certified

04-2022

Product Marketing Manager

Springboard
05.2021 - Current

Product Marketing Certification

03-2021

Master of International Business -

Queensland University of Technology, Queensland
01.2020 - 12.2024

Director of Marketing Campaigns

Spokenlayer
01.2018 - 04.2021

Snr Account Manager

Wunderman Thompson
06.2016 - 11.2017

Advertising Agency Contract Positions

Multiple
01.2014 - 10.2018

BBA - Mass Communications

Queensland University of Technology
05.2001 -

Graduate Certificate - Creative Advertising

Queensland University of Technology
05.2001 -

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Brendan DarcyProduct Marketing Manager