ALANNA GONZALEZ
New York,NY
Summary
Results-driven marketing professional with extensive experience as an Account Executive, Account Coordinator, and Digital Media Coordinator. Expertise in client management, digital marketing initiatives, and brand strategy has consistently driven campaign success. Proficient in stakeholder engagement, data analysis, and strategic planning. Aiming to leverage skills in a Marketing Manager or Brand Manager position to foster organizational growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Executive
500 degrees
New York, NY
05.2022 - Current
- Participating in the day-to-day management of test merchandising kits, coupons, ad-hoc digital, and local initiatives, supporting the account lead for clients such as Popeyes and Burger King
- Engaging in multiple aspects of project progression, including kick-off meetings, print production coordination, execution and revisions, and legal and partner reviews
- Maintaining clear and proactive external communications with client and partner contacts
- Providing timely, actionable, and collaborative comments internally, while working closely with project management, production art, print production, proofreading, and creative team members.
- Managed multiple projects simultaneously, maintaining high levels of organization and attention to detail.
- Updating internal and external status documents
- Spearheaded the development and kick-off of creative briefs, and participated in billing responsibilities, including estimate development, change orders, image lab requests, and asset requests, marking up and managing creative changes within Ziflow.
Account Coordinator
500 Degrees
New York, NY
05.2021 - 05.2022
- Assisted in the day-to-day management of client projects, including digital, coupons, local, and test merchandising initiatives for the Popeyes account
- Monitored and ensured the timely delivery of digital assets, including banner ads, website images, and print materials
- Ensured flawless execution of projects from activation through to artwork release
- Facilitated daily communication with clients and legal teams to manage revisions and secure necessary approvals
Account / Digital Media Coordinator
USIM
New York, NY
10.2018 - 03.2020
- Verified and issued creative specifications to clients, spearheading the trafficking of creative assets to ensure timely campaign launches
- Obtained, QA, and trafficked creative materials for upcoming campaigns
- Participated in and recapped client meetings and conference calls and analyzed data to identify monthly trends and prepared client presentations
- Supported the Requests for Proposals (RFPs), Insertion Orders, Media Authorizations, and media plans
- Utilized internal reporting systems to monitor media partner activity, including traffic reports, ensuring proper campaign promotion and delivery
- Developed and presented vendor Points of View (POVs) to internal teams
Account Management Intern
D' expósito and Partners
New York, NY
06.2017 - 08.2017
- Assisted in managing client communications, coordinating meetings, and providing timely updates on project status
- Analyzed account performance data to identify trends and insights
- Supported account managers in ensuring client satisfaction and addressing any inquiries or issues promptly
Education
Master of Science - Communications Management
Newhouse School of Public Communications
05-2025
Bachelor's Degree - Media Communication Studies
Herbert H. Lehman College
01.2018
Associate's Degree - Social Science and Humanities
LaGuardia Community College
01.2016
Skills
- Digital Marketing
- Campaign Execution
- Brand Strategy
- Creative Trafficking
- Project Coordination
- Data Analysis
- Client Communication
- Creative Brief Development
- Marketing Campaigns
- Content Creation
- Market Research
- Media Planning
- SEO Optimization
- Advertising
- Account Management
- Budget Management
- Vendor Management
- Promotional Strategies
- Brand Positioning
- Editorial Writing
- MS office
- G-suite
- Adobe Workfront
- Ziflow
- Trello
- Mondaycom
- Canva
- Slack
- TapClicks
- Commspoint
- Pathmatics
- Facebook Ads Manager
Certification
SEO Certification, HubSpot
Languages
- English, Bilingual
- Spanish, Bilingual
Timeline
Account Executive
500 degrees
05.2022 - Current
Account Coordinator
500 Degrees
05.2021 - 05.2022
Account / Digital Media Coordinator
USIM
10.2018 - 03.2020
Account Management Intern
D' expósito and Partners
06.2017 - 08.2017
Bachelor's Degree - Media Communication Studies
Herbert H. Lehman College
Associate's Degree - Social Science and Humanities
LaGuardia Community College
Master of Science - Communications Management
Newhouse School of Public Communications
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