Hi, I’m
Ebru Sophia Sahin
Strategy Leader and Consultant
San Diego,CA
Summary
Conscientious, results-oriented thought leader and effective communicator with proven accomplishments in translating highly complex and varied business needs into business and technical requirements and solutions leveraging strong interpersonal skills and the exceptional ability to interface and influence at multiple organizational levels helping enterprise customers solve highly complex business & technology challenges. Consultant with 7+ years of experience in streamlining processes by leveraging digital tools, data and advanced analytics, organizational agility and effective governance with a passion for finding smarter, better ways to achieve goals through willingness to go beyond the call of duty to learn from experience and strive for the best results.
Overview
8
years of professional experience
4
Certifications
Work History
DR. EBRU SOPHIA SAHIN
PRODUCT MARKETING & CUSTOMER ENGAGEMENT LEADER
Cognizant Consulting / Zurich & Teaneck, New Jersey
Associate Director
11.2021 - Current
Job overview
- Advised Google Cloud team on their Product Marketing & Pitch Hub strategy (1 year project duration)
- Provided strategic direction on GTM plans and value propositions
- Consolidated findings from surveyed customer & cloud partners and segmentation analyses & research from industry best practices for compelling positioning adjust and tailor Google Cloud’s messaging for different strategic accounts refine storytelling and sales playbooks
- Acted as a point person between Markcomm, Product Marketing, Demand Gen, Technical SMEs & Sales & Service to align KPIs to business-level outcomes
- Provide advisory services on marketing & customer engagement strategy, develop actionable plans encompassing process and digital enablers, design and implement solutions for industry leading clients in SaaS, Tech, healthcare and other sectors
Beckman Diagnostics / DanaherBrea, CA
Senior Proposal & Sales Operations Manager
10.2020 - 09.2021
Job overview
- Successfully managed & provided insight and leadership to a team of 14 proposal analysts with the ultimate goal to identify and resolve efficiency issues in the proposal development process
- Automated team and cross-functional processes (reporting reporting) by applying Danaher Business systems, lean management principles and leveraging new software resulting in increased team capacity (10% YoY)
- Conducted a Kaizen to reengineer legal & financial approval process
- Harmonized workflow resulted in a 40% faster financial and legal close process for 3 business units affecting 100 employees
Panasonic AvionicsIrvine, CA
Senior Product Marketing & Commercial Initiatives Manager
01.2019 - 05.2020
Job overview
- Selected to drive & pioneer digital transformation, develop an innovative solution/ program creation & implementation model and architect the corresponding blueprint and future state roadmap with the goal to transform PAC from a reactive to a proactive solution-driven organization
- Managed a high-performing cross-departmental team (e.g., PMO, Systems and Software Engineering, Sales and Finance) in development, end-to-end process design, configuration, technical integration, testing (e.g., user acceptance testing, system testing) and deployment of the new model
- Conducted large-scale customer experience studies and led co-creation workshops and focus groups with C-level executives of test airlines
- Distilled customer and market insights into strategies to further improve new blueprint
- Created an all-encompassing change management plan including communication and training considering internal and external impact of developed model
- Executed blueprint for program management and implemented $50mn program for a Latin American key account and a leading Asian carrier
- New operating model was adopted company-wide affecting more than 100 programs and 2000 employees
Panasonic AvionicsIrvine, UK
Senior Product & Product Marketing Manager
01.2018 - 12.2018
Job overview
- Assumed dual role Managed Panasonic’s maps (Arc) and analytics (Insights) software solutions and orchestrated their launch in 2019
- Supported sprint meetings and adjusted product roadmaps and rollouts based on user testing and conjoint analysis
- Initiated and managed partnerships with 3rd party providers and data analytics agencies to create a holistic passenger engagement data solution (e.g., synthesized ground based social platforms, sentiment data and airside data)
- Initiated and monitored trials for assigned software products
- Provided advisory services for strategic key accounts e.g., Lufthansa, Singapore and Turkish Airlines for setting their customer experience strategy based on trial data & analytics
- Consulted airlines enhanced NPS by 10% and increased ancillary revenue by 20% on average
- Introduced customer (passenger) journey mapping, conducted and analyzed VOC surveys (e.g., user conferences)
- Facilitated internal & external innovation and ideation workshops resulting in innovative operating models such as the LCC / underserved narrow-bodies specific commercial innovation & implementation program which was successfully introduced in Q1, 2019 and increased the customer base by 10
SAPMannheim, BW
Product Marketing Consultant
01.2015 - 04.2016
Job overview
- Managed SAP's analytics platform S/4 HANA and SAP Digital Boardroom
- Developed and ran C-level meetings & workshops
- Trained clients on how to leverage SAP’s solutions to advance their digital maturity and leverage data as an asset to improve decisions
- Consulted a US acute care hospital on digital boardroom software implementation and customer experience strategy
- Applied SERVQUAL confirmatory factor analysis to strategize patient experience and patient service improvement plans resulting in a 24% increase of customer satisfaction with service within 18 months
- Hospital and outpatient clinics cut ER wait times by 18%, improved hospital throughput and their clinicians gained access to real-time critical insights through one source
Education
UNIVERSITY OF MANNHEIM
Doctor of Philosophy (PhD) from Marketing & Sales
University Overview
Magna Cum Laude, Market Research & Statistics, Principles of Consumer Behavior & Decision-Making, Price & Product Management
UNIVERSITY OF MANNHEIM
Master of Business Administration (M.B.A from Management
EUROPEAN SCHOOL OF BUSINESS SAN DIEGO STATE UNIVERSITY
Bachelor of Arts (B.A from International Business
University Overview
GPA: 3.9
Skills
MS Officeundefined
Certification
Certified Agile Scrum Master
Additional Information
- Recipient of Fulbright Scholarship Recipient of German Academic Exchange Scholarship (DAAD) Recipient of Stiegler Foundation Scholarship .
Timeline
Associate Director
Cognizant Consulting / Zurich & Teaneck
11.2021 - Current
Senior Proposal & Sales Operations Manager
Beckman Diagnostics / Danaher
10.2020 - 09.2021
Senior Product Marketing & Commercial Initiatives Manager
Panasonic Avionics
01.2019 - 05.2020
Senior Product & Product Marketing Manager
Panasonic Avionics
01.2018 - 12.2018
Product Marketing Consultant
SAP
01.2015 - 04.2016
PRODUCT MARKETING & CUSTOMER ENGAGEMENT LEADER
DR. EBRU SOPHIA SAHIN
UNIVERSITY OF MANNHEIM
Doctor of Philosophy (PhD) from Marketing & Sales
05.2018
UNIVERSITY OF MANNHEIM
Master of Business Administration (M.B.A from Management
05.2014
EUROPEAN SCHOOL OF BUSINESS SAN DIEGO STATE UNIVERSITY
Bachelor of Arts (B.A from International Business
05.2011
Certified Agile Scrum Master
Salesforce Certified Administrator (March 2022 proj.)
Mention google cloud certificate
Scholarships
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