Weihan Xu
Market Research Analyst
Sunnyvale,CA
Summary
A motivated and personable student pursuing an MBA at Sofia University (GPA 3.92). Eager to join XXX Inc. as Market Research Analyst to help establish quick and long-lasting relationships with customers and assist in developing and implementing business decisions. Strong background in market research, from methodology design and questionnaire writing to data collection and analysis
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Product and Project Manager
Crazy Maple Studio
Sunnyvale, CA
02.2020 - 08.2021
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Reviewed new opportunities to drive business strategy at planning sessions.
Customer Insights Analyst
One Career
Dallas, GA
12.2018 - 01.2020
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Collaborated with product development team to effectively modernize and update promotions.
- Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
Education
MBA - Psychology
Sofia University
Palo Alto, CA 08.2021 - 07.2023
Master of Science - Business Analytics
The University of Texas At Dallas
Richardson, TX 08.2016 - 12.2018
Skills
Research and trend analysis
Accomplishments
MVP (most valuable player) – UTD 2017 Spring Cricket League, The University of Texas at Dallas January 2018
Champion Team – UTD 2017 Fall Cricket League, The University of Texas at Dallas August 2017
Activities
Teacher (Volunteer) – Lucky Summer Elementary School, Nairobi, Kenya January 2014
Co-Founder – DFWC Networks, Dallas, Texas September 2016 – April 2017
A service platform for international students to empower their communication and networking skills
· Connected international students with native English speakers on a 1:1 basis interactive learning.
· Invited industry professionals to UT Dallas campus for mixers and workshops.
Timeline
MBA - Psychology
Sofia University
08.2021 - 07.2023
Product and Project Manager
Crazy Maple Studio
02.2020 - 08.2021
Customer Insights Analyst
One Career
12.2018 - 01.2020
Master of Science - Business Analytics
The University of Texas At Dallas
08.2016 - 12.2018
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