Akira Pillow
Nashville,United States
Summary
Strategic communications and legal professional with United States citizenship holding a background in Communications Studies with an emphasis in Public Relations and experience in community outreach, project management, customer relationship and client building as well as marketing, brand management and sales
Overview
11
11
years of professional experience
Work History
Freelancer
Upwork
2021.08 - Current
- Oversees implementation of various components of projects and launches for an array of companies and industries that have connected for contracting
- Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
- Responding to requests for information release or press coverage from the media for various businesses within an array of industries
- Establishing and maintaining relationships with consumer, community, employee, and public interest groups
- Assisting with planning and directing the development of advertisements to maintain favorable public and stakeholder views for the particular organization's brand and mission
- Preparing clients for communication with the public through varying mediums
- Preparing and editing organizational publications, including employee newsletters or stakeholder’s reports, for internal and external audiences
- Updating and maintaining Web content
- Conferring with managers to identify trends and group interests and providing advice on business decisions
Freelance Sales Marketing Manager
La Jette Perfumery
Nashville, Tennessee
2024.07 - 2024.12
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites
- Building brand rapport for new niche fragrance store entering Nashville market
- Assisting staff with (116.80%) of sales, alongside facilitating ($151,444.95) in total sales revenue during tenure at store from opening to closing sessions as top consecutive seller consistently per individual analytics reported via Shopify
- Building book of business continually , client retention , and awareness of inventory to grow sales for niche fragrance houses being carried in store , alongside elevating store sales traffic overall even through platforms such as Shopify email, Tik-Tok, and Taubman marketing outreach for The Mall at GreenHills overall marketing visibility
- merchandising to align future niche fragrance house relationships with store based on analysis of sales market, interest of demographic and brand expansion opportunities to optimize
- event facilitation and curation assistance
- client email blast and seo/ grass roots marketing ads
Legal Intern
Davidson County Criminal Court Division V of the Twentieth Judicial District
2022.05 - 2022.08
- Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
- Responding to requests for information release or press coverage from the media for various businesses within an array of industries
- Establishing and maintaining relationships with consumer, community, employee, and public interest groups
- Assisting with planning and directing the development of advertisements to maintain favorable public and stakeholder views for the particular organization's brand and mission
- Preparing clients for communication with the public through varying mediums
- Preparing and editing organizational publications, including employee newsletters or stakeholders’ reports, for internal and external audiences
- Updating and maintaining Web content
- Conferring with managers to identify trends and group interests and providing advice on business decisions
- Researching cases past and present
- Assisted Constituents
- Attending hearings and trials
- Presenting synopsis of cases for review and insight
HealthHub Brand Ambassador and Market Research Analyst
CVS Health
2020.09 - 2021.05
- Researched demographics most suited for Healthhub addition to local CVS Enterprises (case studies, market analysis, etc.)
- Coordinated with Regional and National Management on projects including developing marketing plan for Healthhub addition to Tennessee’s current CVS enterprises
- Engaged, consulted, and educated members of enterprise based upon the member’s unique needs, preferences and understanding of Healthhub innovations, Aetna plans, tools, and resources to help guide the members along a clear path to care
- Responsible for overviewing completion of HealthHub addition and branding distribution plan to assigned stores
- Supported advertising and branding projects
- Reviewed KPIs within system to implement continuous updates to help marketing analysis for sales and more
- Assisted with relationship building endeavors for future revenue expansion and community building (Happy Returns partnership, Sofar Sounds partnership, and community engagement events with the Baltimore, Maryland Read Street business collective)
- Collaborated with store director to check in on needed updates to any processes and procedures
- Updated inventory databases with new merchandise relationships quarterly
Marketing and Public Relations Affiliate
Nubian Hueman
2019.09 - 2019.11
- Orchestrated events to publicize candidate’s community outreach and to promote his political experience, brand, image, and values
- Compiled press releases and email marketing ads
- Developed internal communications content, international marketing content, collateral and other required media materials
- Helped curate voter engagement events and donor engagements events
- Coordinated projects to publicize community outreach and created events to promote company brand, image, and values
- Drafted press releases, compiled press packages, revised and expanded media, donor, and coalition lists
- Tracked brand consistency in outbound communications, maintained consistent review of a high volume of phone calls and email inquiries
- Contributed to the development of new concepts, techniques, and standards
- Networked with key metro Atlanta stakeholders in nonprofit sector
- Ensured that endeavors were consistent with organization objectives
Marketing and Public Relations Intern
Phil Bredesen For Senate
2018.06 - 2018.10
- Implemented campaigns to promote the organization’s services and events
- Marketing strategy assistance in regards to annual event curation
- Created marketing content for multiple media channels and mediums
- Media kit development facilitated, press release distribution facilitated, and email marketing work done for annual events
Public Relations Intern
Resources for Residents and Communities
2016.08 - 2017.07
- Data and statistics research of youth and communities in Metro-Nashville facilitated
- Created presentations to educate youth on bullying prevention and intervention, as well as other social issues
- Organized community outreach forums
- Moderator as well as representative at various public speaking engagements on Library branch’s behalf
- Clerical tasks as needed facilitated
Project Marketing Associate
The Alchemy Sky Foundation
Atlanta , GA
2015.03 - 2017.05
- Social Media management and innovation
- Implemented campaigns to promote the organization’s services and events
- Marketing strategy assistance in regards to annual event curation
- Created marketing content for multiple media channels and mediums
- Media kit development facilitated, press release distribution facilitated , and email marketing work done for annual events
Program Representative
Downtown Nashville Public Library (Main Branch)
2013.09 - 2014.06
Education
Bachelors of Science - Communications Studies
University Of Maryland Global Campus
Adelphi, Maryland01.2025
Skills
- Social Media management and innovation
- Statistical Research
- Content Curation
- Marketing Analytics
- Oracle
- Canva
- Adobe Photoshop
- Microsoft Publisher
- Microsoft Excel
- SEO
- Sales
- Digital Ad creation
- Project development
- Contract management
- Customer relations
- Performance evaluations
- Purchasing and procurement
- Document management
- Stakeholder communications
- Project regulations
- Risk management
- Verbal and written communication
Accomplishments
- Inductee into Isabella T. Jenkins Honors Society, Clark-Atlanta University, 2015
- Most Innovative Team Member, CVS Health, 2020
Personal Information
Citizenship: United States
Timeline
Freelance Sales Marketing Manager
La Jette Perfumery
2024.07 - 2024.12
Legal Intern
Davidson County Criminal Court Division V of the Twentieth Judicial District
2022.05 - 2022.08
Freelancer
Upwork
2021.08 - Current
HealthHub Brand Ambassador and Market Research Analyst
CVS Health
2020.09 - 2021.05
Marketing and Public Relations Affiliate
Nubian Hueman
2019.09 - 2019.11
Marketing and Public Relations Intern
Phil Bredesen For Senate
2018.06 - 2018.10
Public Relations Intern
Resources for Residents and Communities
2016.08 - 2017.07
Project Marketing Associate
The Alchemy Sky Foundation
2015.03 - 2017.05
Program Representative
Downtown Nashville Public Library (Main Branch)
2013.09 - 2014.06
Bachelors of Science - Communications Studies
University Of Maryland Global Campus