Claire Davis
Apple Valley,MN
Summary
As a Media Supervisor, I help reach our client's goals with strategic media plans backed by data. Using my experience in our various ad platforms and analytical tools, I develop and modify campaign strategy based on the data and client expectations. I have a passion for Digital Marketing and learning new things to not only reach our clients goals but to exceed them.
Overview
8
8
years of professional experience
Work History
MEDIA SUPERVISOR
KOSE Digital
Minneapolis, MN
12.2021 - Current
- Annual and Monthly Budget planning across various Digital Media Channels and partners based on performance and business needs.
- Weekly and monthly performance reporting for all Digital Media Channels based on client KPI's.
- Ad Hoc analysis to improve media strategy and optimizations.
- Answering client questions and requests on an as-needed basis.
DIGITAL ACCOUNT STRATEGIST / SR. DIGITAL ACCOUNT STRATEGIST
Google
St. Paul, MN
11.2017 - 12.2021
- Daily client interaction, answering questions and discussing campaign performance
- Work with Campaign Mangers ensuring campaigns are setup in accordance to client goals and ongoing performance meets their expectations
- Develop monthly detailed performance reports for clients using data from, Analytics, Facebook Business Manager, Trade Desk and other platforms
- Platform audits to determine which tactics are or are not working and providing improvement recommendations to clients
- As a Senior Strategist I train our new hires in our systems, ad platforms and other elements of the Strategist role.
DIGITAL ACCOUNT COORDINATOR
Adtaxi
St. Paul, MN
08.2016 - 11.2017
- Worked with Sales Reps and Campaign Managers to ensure campaigns were set up correctly and delivered on time
- Managed creative trafficking and customer specifications according to our internal processes
- Answered client questions in regards to how their campaign was performing and about how our product suit worked
- Met new clients along with the sales rep to assess their needs and create a media mix best suited for their needs and budgets.
DIGITAL MARKETER CONTRACTOR
Thomson Reuters/Celarity
08.2015 - 08.2016
- Managed the day to day monitoring of advertising performance and optimization opportunities
- Worked with the Creative Team to develop relevant banner ads and emails
- Managed the Response Marketing Digital Advertising campaign; this entailed acting as a liaison between media team, vendor partners and the rest of the
- RM team on performance
- Managed the LinkedIn promoted posts for the Westlaw LinkedIn Page.
Client Manager
SPC Marketing
08.2014 - 08.2015
- Helped grow client business by developing and executing media plans based on their KPI's
- Held weekly client meeting to review campaign performance and discuss future optimizations
- Developed Facebook content for our clients along with planning quarterly content strategies
- Managed Media Partners and their performance of our client's media dollars.
Education
Bachelor of Science Strategic - Strategic Communcations
UNIVERSITY oF KANSAS
Bachelor Degree of Arts - Psychology
UNIVERSITY OF KANSAS
Skills
- Google Analytics
- Google Ads (Reporting/Analyzing)
- Facebook Business Manager
- (Reporting/Analyzing)
- TradeDesk (Reporting/Analyzing)
- Microsoft Excel
- PowerPoint
- Advertising
- Client Management
Timeline
MEDIA SUPERVISOR
KOSE Digital
12.2021 - Current
DIGITAL ACCOUNT STRATEGIST / SR. DIGITAL ACCOUNT STRATEGIST
Google
11.2017 - 12.2021
DIGITAL ACCOUNT COORDINATOR
Adtaxi
08.2016 - 11.2017
DIGITAL MARKETER CONTRACTOR
Thomson Reuters/Celarity
08.2015 - 08.2016
Client Manager
SPC Marketing
08.2014 - 08.2015
Bachelor of Science Strategic - Strategic Communcations
UNIVERSITY oF KANSAS
Bachelor Degree of Arts - Psychology
UNIVERSITY OF KANSAS
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