Uine Meri Souza DeForest

Detail-oriented and reliable professional with a proactive approach to managing diverse priorities and a positive attitude. Demonstrates a strong commitment to team goals, willingly taking on additional responsibilities. Leveraging over five years of valuable expertise, I am recognized as a knowledgeable and dedicated problem solver. Adept at coordinating projects, programs, and implementing improvements, I bring a keen attention to detail to drive company objectives forward.

Results-driven advertising operations professional with solid background in digital ad management, campaign optimization, and data analysis. Strong focus on collaboration and achieving measurable outcomes. Skilled in using ad serving platforms, troubleshooting technical issues, and adapting to evolving industry needs. Known for reliability and adaptability in fast-paced environments.

• - Launched a webinar for Brazil by creating webinar content ahead of time. This resulted in the first Brazil webinar to launch in less than a week, a team best time. Those webinars generated522 total registrations,297 attendees,57% attendance rate, and4.5/5 satisfaction score in the first week of launching sponsored Ads in Brazil.
• - Collaborated with a team of5 in the development of the automation of the Voice of the Customer Project. This project provides the customer's need for visibility to the broader team, helping us to improve customer experience with our products.
• - Launched a webinar specific for Australia advertisers. This initiative helped avoid confusion about feature availability in the Australia marketplace, drove up registration by89.4%, and attendees increased by24%.
• - Implemented Diverse Training Methods: Successfully alternated training methods to diversify instruction, resulting in strengthened learning opportunities and an enhanced program success rate.
• - Needs Assessment and Planning: Developed and executed comprehensive surveys to identify training needs based on projected production processes and changes. This strategic approach ensured alignment with organizational goals.
• - Customer Satisfaction Excellence: Trained and empowered7,000 advertisers during demonstrations, meetings, conferences, and workshops, maintaining an outstanding Customer Satisfaction (CSAT) score of4.8/5.
• - Global Impact: Coordinated the launch of Premier League on Prime Video, reaching over400,000 viewers globally. This not only showcased effective program management but also contributed significantly to the global reach of the platform.
• - Cross-functional Collaboration: Collaborated with counterparts in engineering, content operations, and product management during the tenure as a Catalog Specialist. This cross-functional engagement demonstrates my ability to work seamlessly across diverse teams.
• - Process Optimization: Introduced and gave feedback on the Prime Video X-Ray tool, providing viewers with valuable insights into content. This tool not only enhanced the user experience but also contributed to streamlined content management processes.
• - Large-scale Auditing: Successfully audited1,000+ Prime Video titles with immediate access for over50 million Prime Video subscribers. This large-scale auditing project showcased meticulous attention to detail and organizational skills.
• - Machine Learning Integration: Assisted Machine Learning models to streamline risk inspection automation, contributing to the efficiency and effectiveness of risk management processes.